David

hijacking algorithms for apps @ninja_reach

[David @CashMachineMan]

@theodorsan exactly lol

[David @CashMachineMan]

100k followers and 12 likes per post might be a bigger red flag than 50 followers 😭

but he's making a good point about something app marketers often overlook

you can spend thousands on creatives and paid acquisition

then lose potential users when they check your socials and everything looks abandoned

your Instagram, TikTok and App Store page are ALL part of the same funnel

optimizing the ad and ignoring everything after the click is crazy

[Lino @LinoLeighton]

Marketing hack for your mobile app:

Make sure you buy bot followers for your social media pages and invest in verified badges (need an LLC).

It’s 100% worth it.

Think about it from the user’s perspective. Are you really going to download an app from a brand with 50 followers that looks completely unprofessional?

Perception matters more than you think.

[David @CashMachineMan]

@nolantoken definetely

[David @CashMachineMan]

@theodorsan this is why creative volume means nothing without creative variety

[David @CashMachineMan]

@growthnoir at this point people are following for the lore, the shirts are just a bonus lol

[David @CashMachineMan]

@nolantoken honestly the amount of creative testing you get from this is underrated

[David @CashMachineMan]

@veeramarni yep, the hook gets the install. what happens after is a whole different story lol

[David @CashMachineMan]

another AI chatbot with ~$100K in estimated revenue

but its biggest selling point has nothing to do with AI

it's EcoGPT

the app tracker shows:

→ 100K estimated downloads
→ 4.8 stars from 11K ratings
→ #99 in Productivity

the app does all the usual AI stuff

chatting, writing, research, image generation

but every 100 chats on the free plan help fund a tree 🌳

on Pro, it's every 50

pretty interesting approach to competing in one of the most crowded app categories

because how many people can actually tell the difference between 10 AI chatbots?

EcoGPT gives people another reason to pick theirs

if i were marketing an AI app right now, i'd spend a LOT of time figuring out why someone should choose mine over the other 100 options

and i'd test that message just as aggressively as any new feature

[David @CashMachineMan]

@RonnyBruknapp good point tbh, a counter is nice but seeing real trees planted would hit different

[David @CashMachineMan]

@nolantoken fr

[David @CashMachineMan]

@growthnoir sameee, curious if the tree thing actually keeps people coming back

[David @CashMachineMan]

@nolantoken honestly more brands should be thinking about who they're talking to before deciding what kind of ad to make

[David @CashMachineMan]

@growthnoir AI really made seasonal content a whole different game

[David @CashMachineMan]

19.5M views of AI fixing a HOLE IN A WALL

someone needs to turn this into ads for a home repair app

it's literally 17 seconds of:

→ holes getting filled
→ surfaces being smoothed
→ damaged walls looking brand new

and somehow you can't stop watching

now imagine this as an app ad

open with the satisfying AI repair

then hit viewers with:

"okay, but how do you actually fix this?"

show someone taking a photo of their damaged wall

the app identifies the problem and gives them step-by-step instructions

you could make a whole series:

→ cracked tiles
→ scratched furniture
→ chipped paint
→ broken cabinets

each video starts with something that needs fixing

and ends with the app showing how to do it yourself

home repair app founders, PLEASE get this into your next creative test

[David @CashMachineMan]

@iam_ghulamm Hey! Tried to DM you but your inbox is closed. Shoot us a message and we’ll send over the details 🙌

[David @CashMachineMan]

43.6M views for 9 seconds of PERFECTIONISM getting absolutely roasted

and this AI animation is such a good creative reference for habit-tracking apps

watch the two characters

on the left:
→ a perfectionist carefully measures his wooden posts
→ keeps trying to get everything right
→ barely makes any progress

on the right:
→ a guy keeps adding crooked rungs
→ climbs higher with every step
→ ends up way above the other guy

one is still on the ground while the other keeps moving

now imagine using this idea for a habit tracker

show two versions of the same person:

→ one planning the PERFECT routine every Monday
→ the other completing ONE tiny habit every day

each completed habit adds another rung to the ladder

and by the end, you can literally SEE the difference

then show the app tracking those daily check-ins and building a streak

make the progress the whole story

want AI story ads like this for your app?

comment 'STORY' and we'll reach out to help you make them

[David @CashMachineMan]

@flashloop_ai fr, they're so simple but somehow impossible to scroll past

[David @CashMachineMan]

@soonmource exactly, small wins add up faster than people think

[David @CashMachineMan]

2.3M views for a running app using little AI CARTOONS made with Claude

and this format has so much potential for app marketing

it's Renno, an app that lets you put money on your running goals

→ 5K followers
→ 52 posts
→ short animated stories made with Claude

this video starts with a painfully relatable situation

you've slept 3 hours and your alarm goes off at 5AM

→ got a $300 flight? you're getting up
→ planned a morning run? suddenly you're too tired

missing the flight costs you money

skipping the run costs nothing

and that's basically Renno's entire pitch

the app lets you put money on your running goals, giving you a financial incentive to follow through

the format i'd test for apps:

→ find a habit or excuse your users struggle with
→ write a short story around an everyday situation
→ use Claude to turn it into a simple animated cartoon
→ work your app's main feature into the ending

you can keep the same cartoon style across dozens of stories, changing the situations and scripts

and you don't need complicated animation to get the point across

one relatable problem, a funny little character, and an app that fits the story

bookmark this if you're looking for a fresh format for your app creatives

[David @CashMachineMan]

“DON'T LOSE THIS FYP” might be one of the smartest hooks i've seen from an app marketing account

it's hooplife20

→ 205K followers
→ 5.7M views on this slideshow
→ an AI basketball coaching app linked in the bio

the video opens with:

“welcome back to the right side of tiktok”

then it's a mix of:

→ basketball highlights
→ gym clips
→ Kobe edits
→ motivational quotes

basically everything a basketball-obsessed teenager wants on their feed

and the message is pretty clear:

if you're serious about basketball, you belong here

the app in their bio is Courtly, an AI basketball coach

and the content matches the audience they're after:

→ NBA highlights for people obsessed with the game
→ gym edits for players putting in the work
→ motivation for people trying to improve

all leading back to an app that helps them train

the play is pretty simple:

get basketball players hooked on your content
put their next training session one tap away

steal this audience-building idea

[David @CashMachineMan]

1.2M views for a TIER LIST of dopamine sources

from a screen-time app with just 6.1k followers

app marketers should be paying attention to this format

it's mentalapp, promoting journey, a screen-time control app

the video starts with a colorful brain graphic

then ranks everyday dopamine sources:

→ S tier: workouts, tasty food, winning
→ A tier: long walks, traveling, seeing progress
→ D tier: gaming, fast food, scrolling
→ F tier: gambling, toxic relationships

and at the top?

“prove me wrong”

people are practically invited to argue with the rankings

but look closer at A tier

“seeing progress (check bio)”

such a subtle way to work the product into content people are already interested in

now imagine using this for your own app

→ pick a topic your audience has opinions about
→ rank 15–20 things on one visual
→ include a few debatable placements
→ work your app into the list where it makes sense
→ ask viewers what they'd change

and you can keep the exact same template for dozens of topics

mentalapp already does this with dopamine sources, mentalmaxxing and other lifestyle lists

one recognizable design, endless things to rank

bookmark this before spending another week brainstorming app content from scratch