Noir

making tech startups impossible to ignore @ninja_reach

[Noir @growthnoir]

@0xTenzo wow bro

[Noir @growthnoir]

XERJ launched Reader-1, a model that answers questions about documents.

Every answer comes with the words it was read from.

An auditor can trace any number back to the page and rerun it.

[Ivan Novikov @d0znpp]

I've built a new AI model that is not allowed to generate text. Instead, it produces a verifiable program that answers your prompt using the original reference.

XERJ Reader-1 is a neurosymbolic model for working with data. It points to the exact words in your document, writes a small program over them, and exact code computes the answer:

• 20-90x faster
• 10-1,000x cheaper (output tokens free)
• every answer is a program you can replay

The shortest path to automating data work.

[Noir @growthnoir]

@d0znpp $0.01 per million input tokens and free output. For a pipeline that reads thousands of documents a day, that changes the budget.

[Noir @growthnoir]

@d0znpp wow

[Noir @growthnoir]

@d0znpp valid

[Noir @growthnoir]

@markotells 💯

[Noir @growthnoir]

how did Grüns become a $1.2B brand?

i analyzed their ads and funnels, here's what they did

the core product is a daily greens gummy, people take it every day so they keep reordering

the problem shows up when you scale on meta, the more you spend, the colder the people who see your ads

a general "daily nutrition" ad stops working on someone who only cares about one thing

so they built a separate funnel for each reason people buy:

> people on GLP-1s with gut issues
> people trying to lose weight
> gym guys who want more from their protein
> people who just want better digestion

each audience gets its own ad angle and its own listicle landing page, the gummy stays the same

someone on GLP-1s sees an ad about their exact problem, so it works even on people who were never shopping for a supplement

this setup keeps CAC from climbing as spend grows and opens a much wider market than people already looking for a daily vitamin

then retail picks up the rest, people who saw the ad but didn't buy find it at target, walmart or costco

for your brand: write down the top 3 reasons customers buy and build one ad angle and one landing page for each

[Noir @growthnoir]

@fort1kkk This needs to be tested

[Noir @growthnoir]

@0xZenad ty for sharing

[Noir @growthnoir]

@Katanaxhv @variational_io excellent result

[Noir @growthnoir]

@bonnyxen great article fam

[Noir @growthnoir]

@theodorsan pulling angles from support questions is so underrated

your customers literally write the briefs for you

[Noir @growthnoir]

a guy drops from a helicopter in his boxers to tell his old classmates he's unemployed

and it's an ad for a clothing brand

it's unemployed corp, they haven't sold a single shirt yet and already have 23.4k followers

the videos look like a ps1 game from 2002, and there's one main character

this one starts at a school reunion, his classmates wondering what "that freak" is doing now

and ends with him on their site, a $50 tee, a buy button, and "drop soon"

-> the tee is a joke people want to wear about themselves
-> the same character in every video makes the page feel like a sitcom
-> the ps1 look stands out in a feed full of realistic ai

people stopped caring if a video is made with ai, they only care if it's fun to watch

and ai content like this is pulling some of the biggest numbers on social right now

DM me "UGC" and i'll show you how this works and how to build one for your brand

[Noir @growthnoir]

@theodorsan ty for sharing, very useful

[Noir @growthnoir]

@CashMachineMan would love to know their retention vs a regular chatbot

[Noir @growthnoir]

@0xAIlabs heh

[Noir @growthnoir]

what is going on with christmas ads right now?

my whole feed is the same "problem vs solution" video and they're doing millions of views

the format is 3 shots:

- the problem: kids running around the living room, mom stuck on her phone
- vs: someone unboxes the product, here it's a reindeer ring toss game
- the solution: the whole family in matching pajamas cheering around the tree

there's no voiceover and nobody explains the product, you get it in 3 seconds

in november everyone is already thinking about gifts and family, the video just shows them the evening they want

these videos are all ai, so making 20 versions takes one day

if you sell anything giftable, you have about 6 weeks left to post this

[Noir @growthnoir]

@markotells 😊

[Noir @growthnoir]

how did an ai video about two teeth at the dentist get 65M views?

two teeth with braces walk into a dental clinic

they get cleaned, straightened and whitened under a blue lamp, and walk out perfectly white and straight, waving at their dentist

everyone knows the fear of the dentist chair, and watching a dirty tooth turn spotless is weirdly satisfying, so people watch to the end and send it to friends

it doesn't sell anything, it's just a funny ai story

but imagine this was your ad

-> your clinic name on the door
-> your whitening kit under that blue light
-> your toothpaste in the last scene

that's the top of the funnel, people hearing about you for the first time without feeling sold to

we build ai content systems like this for ecom brands at UGC Ninja

DM me "UGC" and i'll show you how this works and how to build one for your brand

[Noir @growthnoir]

@markotells very useful, ty