Chase Media

The Art Of Advertising Has Become A Science. Consider Us Your Lab!

[The Drum @TheDrum]

A cheeky ad from Axos Bank plays on the concept of banks robbing their customers.

See more: https://t.co/IBt6UcIozZ #CreativeWorks

[Chase Media @ChaseMediaUK]

Fascinating episode of Start The Week about how data is being used/sold: https://t.co/F4dzMewBhO with @shoshanazuboff

[dave trott @davetrott]

The current state of advertising (the cart is technology, the donkey is creative):

[Chase Media @ChaseMediaUK]

Can we trust online stats? Excerpt: "We start with the notion that only 15% of the impressions ever have the possibility of being seen by a real person then factor in the 54% of ads that are not viewable, and you’re left with only 8%" https://t.co/i7WCS2LQeG via @campaignmag

[Chase Media @ChaseMediaUK]

Interesting piece from Nick Suckley: https://t.co/SBmhvwZIWC Maybe 2019 will also be the year that online measurement and reporting gets taken with a pinch of salt?

[The Media Leader UK @TheMediaLeader]

Woah:

[Campaign @Campaignmag]

Ad of the day: @ICRC's haunting Christmas campaign by @aandeddb shows Santa wandering through a war zone to find a missing child https://t.co/YJ02ieCXcT

[Chase Media @ChaseMediaUK]

Happy #WorldTelevisionDay ! TV advertising costs less and works harder than you might think, which is why we love it.

[Chase Media @ChaseMediaUK]

Interesting piece by John Moulding at Videonet: The evidence that the brand-marketing-media machine is broken https://t.co/ItKRjrL1Qw Is there too much short-termism?

[Chase Media @ChaseMediaUK]

https://t.co/GGrMVujHkC via @DigitalSpy

[Chase Media @ChaseMediaUK]

The Future of Television Is ... More Television! A view from the US > https://t.co/G3p0c5GUVZ via @WIRED

[Chase Media @ChaseMediaUK]

Well played @bt_uk

[Campaign @Campaignmag]

Facebook shares plunge amid first decline in European daily active users https://t.co/GVssrJttI6

[Chase Media @ChaseMediaUK]

More food for thought from @davetrott. Digital media also happens to be where transparency is sometimes hard to obtain, perhaps fuelling the pace of change for the benefit of 'gurus'? https://t.co/TLvjva3tOP

[The Drum @TheDrum]

Instagram celebrates its 1 billion user mark with launch of YouTube rival IGTV https://t.co/HW6tXL5ee8

[Chase Media @ChaseMediaUK]

We never thought it would be possible to get someone to watch a 3-minute skippable pre-roll, but this is just brilliant from @velux https://t.co/a1BWyx6IFm Such bold strategies are increasingly rare, hope it works.

[Chase Media @ChaseMediaUK]

Heart FM is now bigger than Radio 1. For the first time, a commercial station has more listeners than the historic BBC station. Summary of latest RAJAR update via @radiospecialist here: https://t.co/iRVdE3IvwB

[Chase Media @ChaseMediaUK]

DRTV is the strongest 'demand generating' channel. Via those good people @Thinkboxtv

[Chase Media @ChaseMediaUK]

Really interesting to hear this in light of the FB data misuse that followed its recording: Mark Zuckerberg Full Interview https://t.co/afUXct1Qr0 via @freakonomics

[Chase Media @ChaseMediaUK]

Not all video/AV views are equal: BARB outlines hurdles Facebook & Google need to overcome to win accreditation https://t.co/Mvtu1jjhap via @thedrum