Chris MacKenzie

SEO. Marketing. Entrepreneurship.

[Chris MacKenzie @ChrisMacSEO]

@PizzaSIug @SGuy234 What info do you have?

[Chris MacKenzie @ChrisMacSEO]

@TheCryptonaveen Can still be done or too late?

[Chris MacKenzie @ChrisMacSEO]

@botsbreeder No one gives a shit mate. Stop whining about your competitors and make ahrefs. I would say about 90% of the people I know switched to Semrush because of the credit system, and now that you guys are canceling legacy accounts more people will switch.

[Chris MacKenzie @ChrisMacSEO]

@lawrencekingyo All good except for all the rules.

[Chris MacKenzie @ChrisMacSEO]

@turnerchris @Ldnbox ChatGPT is one of the worst tools for keyword research. It's predicting text and it has 0 search traffic data.

Ahrefs has a good video about it on their YouTube channel.

But it's good for brainstorming.

[Chris MacKenzie @ChrisMacSEO]

@Ldnbox GSC - I'll quit seo if this didn't exist.

Moz bar - SERP analysis

SEO minions (unfortunately its not free anymore) - onpage optimization

[Chris MacKenzie @ChrisMacSEO]

What's the biggest difference between the Google and YouTube ranking algo?

How they EVALUATE content.

Google uses backlinks.

Youtube measures how people interact with your video.

[Chris MacKenzie @ChrisMacSEO]

The Top 4 Youtube Ranking Factors

1️⃣ Total Video Watch Time

2️⃣ Audience Retention

The percentage of your video people watch.

3️⃣ Keyword Optimization

Keywords in Video title, description and tags.

4️⃣ Engagement Signals

Likes, comments, shares, subscribes and playlist adds.

[Chris MacKenzie @ChrisMacSEO]

Easy 3 step process to win in SEO (and everything else in business)...

1️⃣ Look through the top brands in very competitive markets.

2️⃣ Reverse engineer their strategy & note key actions.

3️⃣ Apply to your own business (preferably in a much less competitive market).