Christine Moorman

Director of The CMO Survey, Former Editor in Chief Journal of Marketing, Professor Fuqua School of Business, Duke University, Marketing Strategy

[Christine Moorman @chrismoorman]

@DukeVB: We are measuring decibels and see over 90 dBA. Many young people here.

[Christine Moorman @chrismoorman]

@DukeVB: please adjust the sound of the music in Cameron tonight. It is damaging ears!

[Christine Moorman @chrismoorman]

We provide the concepts, frameworks, tools & best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making & drive long-term profitable growth. New chapters on managing growth and brands https://t.co/nGqligOUmd

[Christine Moorman @chrismoorman]

The 12th edition of Strategic Market Management w/ @DavidAaker from @Wiley is available for purchase. It includes extensive updates & delivers a practical guide for identifying, selecting, & implementing market-driven business strategies in increasingly dynamic & crowded markets.

[Christine Moorman @chrismoorman]

Join me on Fuqua's LinkedIn Live series to discuss the latest CMO Survey results related to the gains from AI, the drop off in DE&I in marketing, and other marketing leadership challenges. Register here: https://t.co/oGF422Lpi5

[Christine Moorman @chrismoorman]

New Results from the Fall-2023 CMO Survey: https://t.co/SsLhP6gLZv

[Christine Moorman @chrismoorman]

@AlertCarolina Please update us soon

[Christine Moorman @chrismoorman]

@HetanShah @BritishAcademy_ Thank you very much for this tremendous honor!

[Christine Moorman @chrismoorman]

How the Pandemic Changed Marketing Channels

The CMO Survey identifies 5 key trends gleaned from 300+ US marketing leaders. We offer recommendations in this @HarvardBiz article to help marketers manage these trends.
https://t.co/qY72QosAVV

@DeloitteUS @DukeFuqua @AMA_Marketing

[Christine Moorman @chrismoorman]

@JofMarketing This is an important initiative for the @JofMarketing and for the field of marketing. Developing a world of marketing scholars with a world of these generous developmental editors is a beautiful thing. Good work JM!

[Christine Moorman @chrismoorman]

@tom_peters Tom, your lessons and stories are key moments in my best classes. Thank you for your passion and insight! Congratulations!

[Christine Moorman @chrismoorman]

30th edition results of The CMO Survey are available. This edition offers an in depth examination of how marketers are managing #brand and how they are coping with the challenge of #growth during these difficult economic times. Visit https://t.co/8w6mmxgYrq for details.

[Christine Moorman @chrismoorman]

Join me tomorrow for, "Thriving in a Year of Uncertainty: A Discussion of Findings from The CMO Survey." In this #webinar, Suzanne Kounkel, @Deloitte CMO & I will discuss leading #marketing in the year ahead:
Dec. 15, 1:00 PM EDT
Register https://t.co/CvcODwGcDT

[Christine Moorman @chrismoorman]

CMO Survey Finds Marketing Budgets Are Up, Optimism Is Down https://t.co/ZM4T90cmuX via @WSJ #CMOSurvey

[Christine Moorman @chrismoorman]

The past three years have disrupted life & business as we know it. The 29th edition of #TheCMOSurvey examines how #marketers are approaching #strategies, #spending, & #organization in a post-Covid environment https://t.co/4fPQdEiTre

[Christine Moorman @chrismoorman]

@real_k_diehl @peterubel Thank you Holly, Peter, and Gavan. This is a great gift to the field. @real_k_diehl you were and are amazing. That was a terrific store you designed and our @JCRNEWS paper offers very nice insights.

[Christine Moorman @chrismoorman]

@DukeFuqua What I love about this paper w/ Rajesh Chandy @LBS & Simone Wies @Goethe University is that we focus on companies that beat the slump & what they do differently. This led to us identify the importance of early imprinting on post-IPO innovation behaviors. Study the exceptions!

[Duke Fuqua @DukeFuqua]

On average, 7 in 10 private firms that decide to go public experience an #innovation slump following their #IPO.

Prof. @ChrisMoorman found an important connection in the 30% that don't. https://t.co/tMeA7o8BiY

[Christine Moorman @chrismoorman]

@JofMarketing @ProfEricJohnson This important article should be carefully read by policy makers and other nudge program developers. The combination of factors that drive high quality health insurance choices needs to be used in more exchanges.

[Christine Moorman @chrismoorman]

@Shilpa_Madan Thank you Shilpa and @gitavj for leading us on this piece. It was a wonderful experience from the session to the completed article. To BMBW!