Christian

Building cool brands

[Christian @christiandoana]

@JemBourouhDE I am 100% sure I seen what is one of the jem comparison pages. Won’t dox the link. But can validate shit goes hard

Hit you up soon to scale habibi

[Christian @christiandoana]

@blvckledge Page

[Christian @christiandoana]

@stepanecom 4 bottles a month?

[Christian @christiandoana]

@EcomKostnchko_ It’s 4th of July

[Christian @christiandoana]

@ZaynnS7 SEO/AEO always been so underrated

[Christian @christiandoana]

Best competitor research is undeniably just buying from them

Gets you full backend view of post purchase flow, shipping timeframe, packaging, email flows, close up of the product, etc

No other research method will top this.

[Christian @christiandoana]

Been in one of the worst business seasons in my life

Just been straight up torching money these past few months

Chargebacks on a store I don’t even run anymore

CRA audit from last year where I ended up owing a pretty chunky tax bill

The new brand started scaling, then rebills started hitting and every single customer either wanted a refund, return, didn’t accept the delivery or just straight up charged back

I just cancelled every active sub on it and shut that store down

I don’t have it in me to sell snake oil and run blackhat shit scamming grandmas

Now back at step zero for the 5th time this year (literally the 5th time lol, this ain’t just wordplay)

This be the times nobody got the balls to talk about

Where the regular goy would call it wraps and quietly go back to a 9-5

But I’m not gay like that

Deep down I know this is a blessing to be going through all these learnings so fast

I have full conviction this is just a test to see if I am worthy of what’s to come

No slowing down. Back at base with all the new learnings I’ve gone through and am going harder than ever

7 fig months soon.

[Christian @christiandoana]

@NotZainAgain Kylie been cooking lately. She just got her own edition of meta glasses too

[Christian @christiandoana]

@benfkennedy This is acc sick, heard a lot of speculation about people wanting to build something like this

[Christian @christiandoana]

@MaXxMerKz @ecompayouts Then tell me why these payment processors have a system to help handle pre-arbitration through their platform?

Ayden
Helcim
Worldpay
Paystack
Fiserv

Most named here even process more volume than sp...

[Christian @christiandoana]

A customer just won a fraudulent chargeback for $4,603.00 USD stating he didn't receive the product

We have every single shred of evidence against him that this is just plainly false and fraud:

- Complete communication log: 10 email threads from 6 months of documented correspondence showing the customer was satisfied, received the product and that the team ALWAYS responded to his questions or concerns in a timely manner with a resolution
- PLUS signed proof of delivery receipt

Now shopify is telling us, as I quote, these are the only options of what I can do:

"Report the customer to your local authorities to create an official record.
Consider pursuing civil action, such as small claims court, where your evidence will be valuable.
Report the customer's card to Visa or Mastercard to flag repeat offenders.
Block the customer from your store to prevent future orders."

This so high tier bullshit @Shopify

Anyone ever filed a lawsuit against a customer? Would love to get some advice into what to do here

[Christian @christiandoana]

@abrecher @Shopify Please do, dm’s open

[Christian @christiandoana]

Yeah but considering shopify is our payment processor, I should be able to submit all the data to them. Then they would handle the arbitration for us merchants based on the data submitted, or at the very least have something in place to make it easier to manage

Cuz if not, what’s the purpose of paying 2.5% payment processing fee plus the chargeback fee if I have to go do the work myself?

They still profit off of it with their hands clean while we merchants eat shit.

I’ll even quote what my support rep said about this:

“Pre-arbitration just like chargeback is being handled by the bank. The only difference this time, is you'll need to contact the Customer's Bank and provide all of this as it's highly possible that the chargeback case is already decided which is why it goes to Pre-arbitration. It's solely being handled by the Customers bank. Any responses and/or communication should go straight to the Customers bank and Shopify per internal policy is explicit that Shopify does not support this process and the first decision is final.”

Makes no sense.

[Christian @christiandoana]

@StevenPetteruti @QiLikeCheetah Good idea. Will try this

[Christian @christiandoana]

@QiLikeCheetah 33 pages in total

[Christian @christiandoana]

@shadox_a Zuck is the real winner here

[Christian @christiandoana]

Understanding awareness stages for building a proper ad flywheel is the single biggest unlock I had recently

Meta's algo doesn't just lock onto one winning ad and push only that. Instead it reads where a user sits in the buying journey and serves him a sequence of ads matched to that over time.

It rewards accounts that provide creative coverage across multiple awareness stages because it gives the algorithm more ways to match messages to buyers at different points in their journey.

You can't scale on problem aware alone, just like you can't with solution aware ads alone.

Say the only creatives in your account are solution aware ads. Every time you increase budget, Meta has to reach past the small pocket of buyers sitting in that stage towards colder audiences your ad was never built to convert. Performance tanks so you start crying and blaming Zuck. But it's just a skill issue really.

The goal isn't to build a forced sequence, but more to build a killer creative ecosystem that covers all bases.

This my thesis on how this actually plays out from tof down starting with problem aware cuz I never seen anyone on X crack true unaware ads and neither have I

First a person gets served different problem aware ads and meta watches how they react. If their warm and showing intent, Meta will show different problem-aware angles to see which one lands for that person.

Then moves to being shown solution aware ads which have the goal of convincing why your solution is the best for their desired outcome.

Then product aware ads to break down the product and help give them conviction it will fulfill that desired outcome.

And offer focused most aware ads that give them a reason to buy right now.

Of course a user probably won't move through the awareness stages in a perfectly linear way, they probably will bounce around between them. But nonetheless ad accounts that cover every stage give Meta more opportunities to show the right person the right message at the right time.

Thus better and more stable performance.

IM8 is a amazing example of a brand who executes this perfectly at a high level. They run multiple different angles at tof, hit solution aware to cover all different solutions available to the customer from different spokespersons, great product aware ads to break down the product, and then offer ads to give the most aware a reason to buy right now.

Meta is a trillion $ company for a reason. They spent billions crafting this genius algorithm. The game is easier than ever to win if you play it right

[Christian @christiandoana]

@AdamGillman Hiya

[Christian @christiandoana]

@toostupidtolose @ecomfrr Nice people and good team. But their rates are just straight fraud, look at what they quoted me a while back

Tallies up to 4.5% +30 cents per transaction. Plus the other 2% which they’ll likely find a way to apply to every transaction

[Christian @christiandoana]

@TheAndrewCerami They were scaling ads about how aged garlic helps cure cancer 😂😂