Christian Sørensen

Building a few B2B things with good people: LeadHaste (outbound), Podder and Convokast (podcasts), Globental, PageBuilders. Posting what works and what flops.

[Christian Sørensen @Christian_rson]

6 months ago: 0 warm inbound from AI search. Now: ~10 a week.

GEO is just being the name ChatGPT and Perplexity give when someone asks who does this well.

Not a hack. Same boring discipline as deliverability. Be the answer, not the ad.

[Christian Sørensen @Christian_rson]

But does that solve a problem they have? I mean, are they now upset because they knew they could sell more if they had a solution like yours? Or would you need to explain them the solution first before it makes sense?

This is the main thing, if this is a no you can send millions of emails and never get a sale.

Think of it like this, it is hard to sell better coffee to someone who already things his coffee is best, even if it objectively isn´t.

However, if he thinks his coffee is bad, and you email him with an offer of better coffee, he´d buy everything you have.

Anyway at that price point, it is very low friction. Are you trying to get people to go on a call, or just sign up outright?

[Christian Sørensen @Christian_rson]

@NickAbraham12 every time someone tells me the channel is dead, the email underneath it is entirely about them. the reader is doing all the translating. that is not a channel problem.

[Christian Sørensen @Christian_rson]

@levikmunneke the morning block is the only one that survives the day. anything i push to the afternoon gets eaten by other people's priorities.

[Christian Sørensen @Christian_rson]

the question mark is doing all the work in that version. it hands the prospect the job of deciding whether it is relevant to them, which is the part they will not do for a stranger. taking the risk off them changes it from a description into something they can actually say yes to.

[Christian Sørensen @Christian_rson]

@jacomakes nice. one thing that saved me guessing early on: at 6 sends the funnel can't tell you anything yet, so don't read those zeros as a verdict. read the 6 emails as if you got them cold instead. that'll tell you more this week than the chart will.

[Christian Sørensen @Christian_rson]

@BBornancin the test i use is whether the research changed the ask. most persona work ends up as a line proving you did homework, while the offer underneath is the same one everyone else got. if knowing their KPI doesn't change what you're offering them, it was decoration.

[Christian Sørensen @Christian_rson]

@gtmba_ half agree, though easy mode is doing a lot of work there. keyboard outbound is easy to start and hard to keep alive. the list decays and the domain burns quietly, and you find out weeks later when reply rate flatlines. on the phone you find out inside one sentence.

[Christian Sørensen @Christian_rson]

@GeorgeDoesItt @_agarner thats the part i like about it. the effort to reply is the qualifier. a phone yes is cheap, people say it to end the call. a written reply to a targeted email costs them something, so the ones who send it usually mean it.

[Christian Sørensen @Christian_rson]

@sarthakcore @NickAbraham12 a random visitor is a maybe. a signal is a reason. one tells you someone showed up, the other tells you what to open with. that gap is the whole difference between spray and timing.

[Christian Sørensen @Christian_rson]

@noahhorner_ @TheGeoMethod objection handling is the part no doc prepares you for. you can script the pitch, you cannot script the pushback. the reps on live calls are where you learn to stay in it instead of reaching for the next line.

[Christian Sørensen @Christian_rson]

@maxedapps spammers dodge all of it because they never self-host. they rent warmed inboxes, burn them, rent more. reputation is a cost they write off, not something they protect. the ones who actually own their sending domain are the only people stuck carrying it.

[Christian Sørensen @Christian_rson]

@TaylorStull @swyx meetings kill velocity, mostly agreed. the ones worth keeping are the few with real buyers. they tell you what belongs on those AEO pages, so the loop produces the right thing at volume, not just volume.

[Christian Sørensen @Christian_rson]

@alexanderbenz @TTrimoreau for enterprise that tracks. they buy on their own clock, and content lets them show up when they're ready instead of when your sequence fires. the timing being theirs is half the reason it lands.

[Christian Sørensen @Christian_rson]

@TheGeoMethod @noahhorner_ the calls hand you the exact words they use for the problem. no persona doc gives you that. once you've heard them say it, the email just says it back, and it reads like a human wrote it because one did.

[Christian Sørensen @Christian_rson]

@emalsadid the second one is the whole game and the hardest to fake. naming a cost they already feel means you knew something true about them before you wrote a word. the other three are craft. that one is research, which is why most cold email dies before the copy even gets a say.

[Christian Sørensen @Christian_rson]

@zuess05 the honest answer is wherever you can already name the first user by hand. cold email works first only if you can describe that person tightly enough to build a list. if you cannot yet, reddit and dms beat it, they make you talk to a few before you scale to a thousand.

[Christian Sørensen @Christian_rson]

@sarthakcore @NickAbraham12 the real-time part matters less than whether there is a trigger attached. a lead scraped 30 seconds ago is still cold if nothing actually changed for them. the version that works is scrape when something happened, not just scrape faster.

[Christian Sørensen @Christian_rson]

outbound is the only job where a great week and a terrible week can produce the exact same number of replies. the number is zero. the difference only shows up a month later.

[Christian Sørensen @Christian_rson]

@matthewsynteria good list. the one people half do is 2. they check the variable fills, not that the filled sentence reads like a person wrote it. a perfect first name inside a line no human would phrase that way is still the tell. render the row, then read it out loud