Noah Horner

New Media Editor @Passionfruit🧑‍💻Building AI marketing agents in London🔮Likes surfing 🏄 Dislikes strawberry jam. 10K on LinkedIn time for X

[Noah Horner @noahhorner_]

Bellingham is him

[Noah Horner @noahhorner_]

@APompliano Jeremy Giffon chatting with Patrick on @InvestLikeBest

[Noah Horner @noahhorner_]

@KatieMiller it’s not looking good brev

[Noah Horner @noahhorner_]

Everything is out to distract us

[Noah Horner @noahhorner_]

@sama Drake vs Kendrick, but make it tech

[Noah Horner @noahhorner_]

@OpenAI @tomiyasu16 Broccoli x GPT-5.6 before GTA6

[Noah Horner @noahhorner_]

@ShaanVP Doomscrolling feels like the modern day FarmVille, you don’t have to focus much, it can happen in the background blah blah

[Noah Horner @noahhorner_]

@lennysan @mosseri My assumption here is that they are good curators because they have good taste. And highly creative as they know which people’s ideas combine together to create something golden and which to discard

[Noah Horner @noahhorner_]

Learning how to outbound has changed my career

[Noah Horner @noahhorner_]

Every UK train needs Starlink. The WiFi is awful atm. Commuting with in and out WiFi is not fun.

[Noah Horner @noahhorner_]

It often feels impossible for your content to stand out, it feels like we've seen every format.

But, these are 3 creative formats that stopped my scroll and I saved this week:

1. Rina Lipa, (Dua Lipa's sister) sharing her weird range of things she's used as a stand while on FaceTime. Including a pack of cards, loved this idea and the fact she rated each stand in the caption.

2. Dan Toomey, who makes work related skits, putting a clever spin on the typical 'Guess the song from 1 second of audio' --> and turning it into 'Guess the earnings calls from 1 second of audio'. Simple twist that takes a popular format and makes it work on brand perfectly.

3. Foraysdiary is a writer who doesn't do the typical talking head video. Instead she leans into what she's good at, and films herself while she's sharing her screen on Google Docs and writing her diary. Feels very personal and a bit like she's live-streaming.

[Noah Horner @noahhorner_]

How will social media feeds change over the next 5 years? I’m super interested to see how AI agents will change the way we all consume content.

I still like the discoverability aspect about feeds and how you do end up finding things which you didn’t initially look for. However, using agents can help us be more specific and conscious of how we consume media rather than getting lost doomscrolling. Let’s chat about it.

[Noah Horner @noahhorner_]

L

[Noah Horner @noahhorner_]

There's an illusion going on with marketing and AI right now. Let's chat about it:

[Noah Horner @noahhorner_]

@ManilowOliver Exactly why TBPN was bought for ‘fat money’ despite only averaging 7,000 live viewers per episode

[Noah Horner @noahhorner_]

@eriktorenberg Love the Charts of the Week, how do you make them? Using Claude Design atm to do something similar but just feels too ‘AI sloppy’, the a16z ones don’t have that AI look

[Noah Horner @noahhorner_]

Great analogy from @JayaGup10 on the frontier model drama atm

[Noah Horner @noahhorner_]

I’m trying to grow my personal brand and the company I’m at.

It’s hard.

Today’s end of day thoughts:

stop trying to do everything at once, I need pick my channels & formats and stay consistent

I’ll improve by doing the reps every day

it takes time

[Noah Horner @noahhorner_]

@FPLNima @meetgranola perfect - i listened to the Jonathan one this morning on the commute as well!

have just saved the Hidden Brain pod

another really episode is the 'modern GTM playbook' with Sam Blond from Monaco on 'The Peel pod with Turner novak'

[Noah Horner @noahhorner_]

Interacting with long-form YouTube videos is so much better with @meetgranola

Easy to make notes while watching, just have it open on one side of the screen

When I don’t understand something or want clarity on something said - I chat back and forth with granola to give me analogies, explain it in a different way

This gives me a helpful bank of notes on all the podcasts I’ve listened to and I can reference and find things super easy

Big fan

[Noah Horner @noahhorner_]

@FPLNima @meetgranola wicked thanks for reccs. you should check out the David Senra episode with Jonathan Ross from Groq, super interesting to hear about the 'daily briefing' agent he's built for a personalised news feed