Cindy Kim Van Horne

Head of Global Communications for @McK_MktgSales. Views are my own.

[Cindy Kim Van Horne @CindyKimPR]

Black consumers are an economic force—but not reckoned with as such.

Here Shelley Stewart shares 3 strategies to promote racial equity, meet the needs of Black Americans and create value via Adage. https://t.co/VmMIaSU6Iv

[Cindy Kim Van Horne @CindyKimPR]

@McK_MktgSales

[McKinsey & Company @McKinsey]

The pandemic spurred rapid changes in how consumers and companies behave. How can this new moment create an opportunity for #SustainableInclusiveGrowth? Find out in the inaugural episode of our new Future of America #podcast: https://t.co/01QBixCgej

#McKFutureOfAmerica

[Cindy Kim Van Horne @CindyKimPR]

.@briansolis @ValaAfshar @rwang0 Amazing. Thank you for sharing. Once again, this was one of the highlights of 2021. Looking forward to doing more together. @McK_MktgSales

[Brian Solis @briansolis]

Companies that unify creativity, analytics, and purpose drive revenue growth of 2.3x vs peers.

Only 7% of companies combine all 3.

78% of CEOs are banking on CMOs and marketing leaders to drive growth.

This is the opportunity for CMO’s to lead growth.

https://t.co/CMonUanouQ

[Cindy Kim Van Horne @CindyKimPR]

Amazing! Go Blue!

[Michigan Athletics 〽️ @UMichAthletics]

Congrats, Coach. 🏆〽️

[Cindy Kim Van Horne @CindyKimPR]

Go Blue. Big day!

[Michigan Football @UMichFootball]

No more talking.

#GoBlue

[Cindy Kim Van Horne @CindyKimPR]

Thank you @JillMalandrino! It was wonderful to see you this morning! It's a great segment. Hope you enjoy your weekend! @McK_MktgSales

[TradeTalks @TradeTalks]

.@McKinsey Senior Partner Brian Gregg joins @JillMalandrino on @Nasdaq #TradeTalks to discuss the strength of the consumer, #BlackFriday sales and promotional activity, and trends for #Holiday2021.

https://t.co/2uNvZXjWNE

[Cindy Kim Van Horne @CindyKimPR]

Such a great conversation with @McK_MktgSales Biljana and @briansolis on how to activate #growthtripleplay - creativity, analytics, and purpose. While 7% of companies do this really well, for the 93% it's never too late.

[Vala Afshar @ValaAfshar]

Brian Solis is global innovation evangelist at @salesforce and 8X bestselling author.

@briansolis on the business growth triple play: creativity, analytics and purpose

https://t.co/74IEkCx2bd

[Vala Afshar @ValaAfshar]

Brian Solis is global innovation evangelist at @salesforce and 8X bestselling author.

@briansolis on the business growth triple play: creativity, analytics and purpose

https://t.co/74IEkCx2bd

[Vala Afshar @ValaAfshar]

Digital business transformation is about the jobs to be done and empowerment

https://t.co/74IEkCx2bd

[Brian Solis @briansolis]

Motivating research by @McKinsey...

"The Growth Triple Play"

Companies that integrate 1) creativity, 2) analytics, and 3) purpose are delivering at least two times the growth of their peers.

https://t.co/EafsvVoHW9

[Vala Afshar @ValaAfshar]

Do not fly too high on praise, or too low on criticism.

Adjusting your altitude to minimize mental turbulence is a superpower.

[Cindy Kim Van Horne @CindyKimPR]

Thrilled to be part of Cannes Lions Live 2021! Join us for a keynote on “The growth triple play” & hear how companies are logging above-peer growth. Plus, we’re hosting a Creative Crossover series. Follow the action here. #CannesLionsLive #GrowthTriplePlay https://t.co/rN7FWcjXtU

[Cindy Kim Van Horne @CindyKimPR]

Thrilled to be part of #CannesLionsLive 2021! Join us for a keynote on “The #growthtripleplay” and hear how companies are logging above-peer growth. Plus, we’re hosting the Creative Crossover series. Follow the action! #McKCannes2021 https://t.co/rN7FWcjXtU

[Jesko Perrey @JeskoPerrey]

What does the future of marketing look like? We’re bringing top brands and industry leaders together to discuss what it takes to achieve above-peer growth. Join us here: https://t.co/NjDM3ohqZ9

#VivaTech #transformationalgrowth #omnichannel #futureofgrowth

[Cindy Kim Van Horne @CindyKimPR]

.@VranicaWSJ Thank you for a wonderful discussion with Kelsey Robinson of @McK_MktgSales on how the pandemic has changed consumer behavior. https://t.co/d3NCbwDrMl #WSJCFO

[WSJ CFO Journal @WSJCFO]

Kelsey Robinson from McKinsey & Company shares insights on what the pandemic has done to the consumer, the emerging trends and how marketers are preparing for a new normal. #WSJCFO https://t.co/guHk0EB4Uy

[Cindy Kim Van Horne @CindyKimPR]

Congrats, Michael. Wonderful news and wishing you all the happiness my friend.

[Michael J. Barber @michaeljbarber]

I’d like to thank @Twitter for dropping the crop the weekend after I married this gorgeous human so that y’all can enjoy this gem of a photo in its full 16:9 splendor.

[Cindy Kim Van Horne @CindyKimPR]

Our very own Phyllis Rothschild spoke with @kkschwab of @Marketplace about why customers who use loyalty programs are twice as likely to return to a brand and spend more. https://t.co/TIXYvMvvwH @McK_MktgSales

[Brian Solis @briansolis]

Reimagining the shopping experience with @McKinsey

🎥https://t.co/0XB9Z7LLQq

[Cindy Kim Van Horne @CindyKimPR]

Thank you, @briansolis for collaborating with us on this piece. You brought great insights here...and why #retailers need to think like experience designers.

[Brian Solis @briansolis]

"Only if retailers stop thinking like retailers will they truly innovate."

via @CindyKimPR, @McKinsey

https://t.co/xTKeO2ck0f