Colin Behr

former AppLovin, Branch, Liftoff/Vungle now building something new

[Colin Behr @Colinbehr]

@codyplof Do you think maybe there’s new categories of advertisers who have cropped up in the last year who are eating up valuable imps?

[Colin Behr @Colinbehr]

@KyleTibbitts @devahaz That’s true until it isn’t - eventually there will be a tipping point. Maybe not a Republican but if nothing changes people will push for one way or another (hopefully not communism)

[Colin Behr @Colinbehr]

@codyplof I’m anti calls too, sometimes makes sense when you’re stuck and have no choice but otherwise they just create more confusion and it takes far longer and far more energy to get clarity than a few messages back and forth

[Colin Behr @Colinbehr]

@calvinluvsrice No need for a car ride, but I’m curious. Will be in the city tomorrow. HMU

[Colin Behr @Colinbehr]

@ecommcowboy @youderian @ecomfuelco You have to be able to actually get things over the line to see an impact - staying up until 3am is meaningless. Gotta be like @codyplof

[Colin Behr @Colinbehr]

@andrewfoxwell DM sent!

[Colin Behr @Colinbehr]

@andrewfoxwell Don’t actually have him on X, but Pierre Beaini (beaini brands, now working on some really cool stuff on creative) is based on Vienna. Happy to intro

[Colin Behr @Colinbehr]

@SamPiliero I’m also of the opinion that tools need to address real world problems in their marketing rather than vagaries like “we replace your CMO”

[Colin Behr @Colinbehr]

@levelsio People forget that you can also just ignore the signs

[Colin Behr @Colinbehr]

@jacob_posel Amazing! Will sign up!

[Colin Behr @Colinbehr]

@MetaplyAI @pephufen Yeah, that's the beauty of the ad unit. You have a video that is a max of 30 or maybe even 60 seconds under certain circumstances leading to a full screen interactive and then a DPA so three for the price of one with way more engagement potential than any other platform.

[Colin Behr @Colinbehr]

@pephufen You are spot on. I highly recommend taking your best sub 30 second videos and stitching them together to create combinations of 30, 45 and 60 seconds and uploading them. It can only lead to gains.

[Colin Behr @Colinbehr]

@Bbruhis Now I have Claude do it for me en mass

[Colin Behr @Colinbehr]

@timdalrymple415 For some VCs, it's not an insignificant percentage I bet

[Colin Behr @Colinbehr]

I couldn't agree more with you. Ultimately, AppLovin stock shouldn't be popping on an announcement like this. This was common knowledge across the industry already. The numbers speak for themselves. At the end of the day it's best just to be holding onto this for the long term. Ignore the news.

[Colin Behr @Colinbehr]

For what it's worth, I play around a lot with OpenClaw and Hermes. And I think it's very useful for certain purposes, but given some of the limitations around models and so on, and the poor performance for this purpose from the cheaper open source models, I've found that it's much easier to set up whatever automations you want inside of Claud

[Colin Behr @Colinbehr]

@KyleTibbitts You know it!!

[Colin Behr @Colinbehr]

This is the life! Appreciate these amazing moments with your dudes and dudettes!