Colossus SSP

We connect buyers to publishers and their audiences so that they can build meaningful connections. Colossus SSP is part of the Direct Digital Holdings family.

[Colossus SSP @colossus_ssp]

📢 AI is revolutionizing marketing, but SMBs shouldn’t be left behind. That’s why @directdigitalh launched the AI Council—to demystify AI and help SMB advertisers compete.

🔗 Learn more: https://t.co/Q1TXj5Ppb6

#AI #DigitalMarketing #SMBs #MarketingInnovation #ColossusSSP

[Colossus SSP @colossus_ssp]

#AI is transforming how publishers boost yield, predict bids, and protect ad quality.

Read how machine learning powers smarter, safer auctions ⬇️

🔗 https://t.co/Y9hzjazF5M

#ColossusSSP #AdTech #HeaderBidding #MachineLearning #ProgrammaticAdvertising

[Colossus SSP @colossus_ssp]

🌍 Digital ads have a carbon cost.

We’ve partnered with @Scope3 to cut emissions through Green Media Solutions—making programmatic cleaner and more sustainable.

♻️ Learn more: https://t.co/sDRjoBGbKC

#SustainableAdvertising #AdTech #Scope3 #ColossusSSP

[Colossus SSP @colossus_ssp]

💡 Curated deals = faster setup, premium inventory & smarter targeting—all through one deal ID.

Learn how they streamline campaigns & boost brand safety: https://t.co/9HdxerwXjo

#ColossusSSP #AdTech #ProgrammaticAdvertising

[Colossus SSP @colossus_ssp]

In a fragmented media landscape, our growth audiences help brands reach niche, high-trust communities across CTV, video, and display—where authenticity drives results: https://t.co/qrUlSszOIO

#ColossusSSP #DigitalAdvertising #ProgrammaticAdvertising #GrowthAudiences #AdTech

[Colossus SSP @colossus_ssp]

Announcing the launch of our 2025 Momentum Program class, supported by our longtime partner @Digitas. This annual initiative spotlights & supports a select group of independent, high-growth creators and publishers as they enter the programmatic ecosystem: https://t.co/sCP5KBZTdk

[Colossus SSP @colossus_ssp]

Nbyat Gebremariam joined industry leaders at @ADClubNY’s 129th Summer Social hosted by @dotdashmeredith—an evening of strong connections, new board intros & well-deserved honors.

Proud to be members, humanizing tech through personalized programmatic.

#AdClubNY #AdTech

[Colossus SSP @colossus_ssp]

#CannesLions2025 takeaway: The future of ads is context, connection & community.

✅ Positive placement boosts sales
✅ Inclusive media drives ROI
✅ Performance = impact, not cheap CPMs

At #ColossusSSP, we humanize programmatic.

#AdTech #Programmatic @Cannes_Lions

[Colossus SSP @colossus_ssp]

On June 17 at #CannesLions2025, our CEO Lashawnda Goffin joined @SecureWithHUMAN & @ButlerTill’s panel “#FEMtor” to explore how leaders create access—not just mentorship. “Showing up as your authentic self is your true superpower.” 💥

#ColossusSSP @Cannes_Lions @IndexExchange

[Colossus SSP @colossus_ssp]

Day 2 at #CannesLions2025 and the message is clear: cut through the noise, reach the people.

From #CTV to #AI, it’s about using tech + human insight to move business—and that’s our mission at #ColossusSSP: humanizing programmatic.

#Programmatic #DigitalAdvertising @Cannes_Lions

[Colossus SSP @colossus_ssp]

We loved being at #BOMESI2025 in Detroit! Barbara Burnett spoke on how AdTech can fuel equity + scale, joined by Anthony Dominguez connecting with peers passionate about diverse media growth.

At #ColossusSSP, we humanize programmatic.

#BlackOwnedMedia @blkowned_media

[Colossus SSP @colossus_ssp]

Mentorship isn’t enough. At #CannesLions2025, our CEO Lashawnda Goffin joins @SecureWithHUMAN + @ButlerTill for FEMtor — a convo on turning advice into access for women leaders.

🎟️ RSVP: https://t.co/uyzVk3HKJ3

#FEMtor #WomenInMedia #ColossusSSP @Cannes_Lions @IndexExchange

[Colossus SSP @colossus_ssp]

We’re heading to Detroit for #BOMESI2025! 🎤 Barbara Burnett will speak at this year’s summit, joined by Anthony Dominguez.

At #ColossusSSP, we’re all about humanizing tech + scaling impact in Black-owned media.

#Programmatic #BlackOwnedMedia @blkowned_media

[Colossus SSP @colossus_ssp]

🇫🇷 We’re headed to #CannesLions2025, June 16–20!

Meet Kristie MacDonald, Lashawnda Goffin & Barbara Burnett as we bring human-first, transparent programmatic to the global ad stage.

📅 Book a meeting: https://t.co/95MnrkmR0x
#ColossusSSP #AdTech #DigitalInnovation @Cannes_Lions

[Colossus SSP @colossus_ssp]

Don’t miss @ANAmarketers' Growth Edge virtual event on emerging media, Wed, May 21, 11AM–1PM. Jennifer Shanesy will represent us to discuss data-driven, transparent programmatic solutions. Free to attend: https://t.co/qPF0rBivdj

#ANAinclusivemarketing #ProgrammaticAdvertising

[Colossus SSP @colossus_ssp]

We had a great time at @wearebridge_ 25: FORWARD in Oceanside, CA—diving into how leadership, innovation & marketing fuel real growth.

Proud to share how Colossus SSP is humanizing tech through personalized programmatic.

#BRIDGE25 #AdTech #ColossusSSP

[Colossus SSP @colossus_ssp]

What a week at @PossibleEvent!

The Colossus SSP team brought our people-first programmatic approach to the future of marketing.

Big convos. Real connections. Let’s keep building.

#POSSIBLE2025! #Innovation #ProgrammaticAdvertising #DigitalMedia #AdTech #ColossusSSP

[Colossus SSP @colossus_ssp]

Colossus SSP is proud to sponsor @wearebridge_ 25: FORWARD, May 4–6 in Oceanside, CA!

Our CEO Lashawnda Goffin, Barbara Burnett & @DirectDigitalH’s Kristie MacDonald are excited to join industry leaders focused on innovation, impact & people-first tech.

#BRIDGE25 #ColossusSSP

[Colossus SSP @colossus_ssp]

📢 The DDH #AI Council just dropped “Responsible AI: A Beginner’s Guide”—a must-read for any org building AI systems that are safe, fair & regulation-ready.

💬 “Ethical AI isn’t optional—it’s a legal + business imperative,” — CTO Anu Pillai

📖 https://t.co/x5zbxalHPy

[Colossus SSP @colossus_ssp]

🚀 The Generative #AIRoadmap is here! @directdigitalh guides leaders on safe, scalable AI adoption.
🔹 Crawl: Experiment
🔹 Walk: Formalize
🔹 Run: Scale
🔹 Fly: Innovate

📖 Read: https://t.co/kTGjFyHBLf | 📥 Download: https://t.co/wwOSZpLZUR

#AI #GenerativeAI #ColossusSSP

[Colossus SSP @colossus_ssp]

.@directdigitalh unveiled Practical Generative AI: Use Cases & Tools for Higher Education Enrollment—a roadmap to boost efficiency, personalization & campaign performance.

📖 Read more: https://t.co/ZE8undpMrM

#AIinEducation #EnrollmentGrowth #GenerativeAI #DigitalMarketing