Connor Brogan

📈 YouTube Strategy & Creative. I help channels grow by sharing over a decade of experiences working with creators from 0 to 400 million subscribers.

[Connor Brogan @Constillate]

I've had an incredibly insightful year working with and learning from some of the biggest creators in the world, and some genius up and comers too!

From gaming strategy with @CheckpointSteve and @Preston to being invited to @MrBeast HQ to visit the studio🤯

Working with a number of channels to restructure and optimise content for TV, Beta tested many new creator tools, and have continued to push efficient production pipelines with my clients;

A highlight this year has been designing a new, robust ideation process with @MoonRealYT

Also hosting a 40+ Creator charity stream for 9hrs where we raised $11,000!

Shoutout also to some of the most progressive minds in the space who I've had the pleasure of chatting to about YouTube ideation and philosophy; @dabidoYT @ColinandSamir @mariojoos @MateoPrice3 @Ryguyrocky @zacalsopp @RoxCodes @oligilpin @ParkerGames @julianvpolo @TimDervish

Thank you for a fantastic year!

Hoping to have more public-facing discussions in 2024, along with publishing my take on an interactive-newsletter! :)

[Connor Brogan @Constillate]

@thatdenverguyYT 🫡

[Connor Brogan @Constillate]

@Syndicate This is so fulfilling to hear man, I'm glad you enjoyed!

[Connor Brogan @Constillate]

@cinnamontoastk It’s social proof. Very tough to disassociate with that if you’ve spent years perceiving metrics subconsciously as a signal of urgency to watch something.

That’s why YouTube shows views and time since upload. Those 2 factors combined create the most social urgency.

[Connor Brogan @Constillate]

@superTV247 TV networks failing to up their prize pools because their budgets are in tatters 😭

[Connor Brogan @Constillate]

It’s called Parkinson’s Law.

Our work expands to fill the time we have, much like fluids fill the container they’re placed in.

If a YouTuber only has 2 hours each evening to work on videos; they make tighter plans, avoid delays, and get 3 uploads out per week.

If they quit their job and now have 8 hours free, the consequences of not hitting their deadlines aren’t as apparent, and there’s more room to play with the process.

It becomes allowable to chase perfection with tweaks and edit revisions or to get distracted, because there’s more time to expand into. Result = 1 video per week.

Removing those time constraints removes urgency.

We can just delay until it’s perfect, but then the perfection of the idea itself becomes a sunk cost fallacy.

This is the same dynamic behind why students produce more output on tighter deadlines:

As the time window to submit shrinks, you stop thinking and start executing.

You don’t have the luxury of optionality anymore, because not finishing actually matters.

Bottom line: we get shit done when there’s consequences. Too few creators remove constraints vs replacing them, and that leads to complacency.

["D." Fool @FoolOfD]

It's interesting that YouTubers who go "full-time" invariably end up releasing fewer videos on a less consistent schedule than when they still were working their day job.

[Connor Brogan @Constillate]

@MrBeast Freddie Wong all the way

[Connor Brogan @Constillate]

This is like seeing a flower regrow in a war-torn field

[Connor Brogan @Constillate]

@gudanglifehack This is beyond cringe and categorically useless, madd 😭

[Connor Brogan @Constillate]

"20 years ago" hits hard man

[Connor Brogan @Constillate]

@LeroyterBraak 🔥👌👌

[Connor Brogan @Constillate]

Glad to see this is now a reality!

https://t.co/Fja5RfHwlL

Rolling out this week 🙏

[Connor Brogan @Constillate]

I know YouTube has the "Round up Recap" for Music but would be great to have a full content ingestion recap

Do I trend towards long or short videos? What niches? How many hrs of watch time total? What are my favourite channels to watch? Would be super insightful @YouTubeLiaison

[Connor Brogan @Constillate]

So glad we haven't seen this again ngl

[Connor Brogan @Constillate]

It seems like YouTube is testing showing comments rather than view count on mobile rn 👀

This massively threw me off, but it did make me view the videos differently, which is a testament to how much social proof view count provides at the moment.

[Connor Brogan @Constillate]

@LeroyterBraak Very happy for you Leroy! Next few years I hope you are able to settle and smash it 💪

[Connor Brogan @Constillate]

@thatdenverguyYT Thanks for this, Denver.

[Connor Brogan @Constillate]

@IGN So much for the “whoniverse” 💀💀

The BBC had it figured out years ago with main, touchwood and Sarah Jane

[Connor Brogan @Constillate]

@noahmorris @glproductions Story of my life haha

[Connor Brogan @Constillate]

301 views

[YouTube @YouTube]

some youtube lore runs deeper than any tv show

[Connor Brogan @Constillate]

@avstorm Where the gaming one at 🎮

[Connor Brogan @Constillate]

@smithtennant04 @AuntyDonnaBoys Exactly what I was thinking lol

[Connor Brogan @Constillate]

@nealmohan @YouTube @YouTubeCreators Been waiting for some beefy TV updates. Excited to see these roll out!