ContraflowStrategies

We help companies of all sizes tap into the most powerful digital marketing methods.
Louisiana | ATL | GULF COAST

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Our Twitter account will remain inactive indefinitely. Please catch up with us on LinkedIn or Facebook. https://t.co/6oyl92Rs9S
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[ContraflowStrategies @ContraflowStrat]

Due, in part, to price increases, retail beverage sales are projected to increase this year. In a survey, consumers named a beverage brand when asked if there was any food brand they intended to stay loyal to even as costs increase. https://t.co/iBVjUD0IRp

[ContraflowStrategies @ContraflowStrat]

.@ncsolutions: Grocery retailers, it's time to adapt. Shoppers are changing habits due to inflation. Friday & Saturday are big shopping days in the Southeast - not Sundays. And shoppers are stocking up for fewer trips. https://t.co/GfwYrcyGUL

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Procter & Gamble is shifting advertising to programmatic and is developing its own first-party data assets while lowering its overall media budget. https://t.co/jJuyRNWXqu by @adexchanger

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Did you know that 71% of consumer packaged goods marketers surveyed plan to invest more in streaming TV advertising in the year ahead? Overall, 55% of marketers expect to increase their ad budgets. https://t.co/QUIBzlFSEx

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"As an advertiser in this environment, it is key to be in front of your buyers, reminding them why they love your brand." said the CEO of marketing research firm @ncsolutions https://t.co/3Ra9nfGsHS (PDF)

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Appeal to locals: 36% of food grocery shoppers like to buy foods and beverages produced locally. Source: https://t.co/iBVjUCJ7sP

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.@ncsolutions: Consumers actually like *some* advertising. They like to see ads when they are in-market for the product. But stop advertising it when they are no longer shopping. And don't show them the same ad too many times. That's annoying. https://t.co/NgYJ05vuAt

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.@NielsenIQ: Even for upscale retailers, messaging to consumers should focus on value. At a time when shoppers are re-examining their purchase habits, they'll pay more for more expensive items when the value of the product is clear. https://t.co/cWSS1TC1s7 by @CSNewsOnline

[ContraflowStrategies @ContraflowStrat]

.@ncsolutions: “Don’t stop advertising. At NCS, we have never seen an advertiser pull back on advertising and still increase sales or maintain market share. Brands need to keep advertising to loyal buyers to defend their market share.” https://t.co/IwlHbRWTFY

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“The portion of Americans who often get news from television has also decreased, from 40% in 2020 to 31% in 2022.“ https://t.co/e2cpG8Fo3F by @pewresearch

[ContraflowStrategies @ContraflowStrat]

.@ncsolutions "Though it may be tempting to pull back on advertising, a more effective strategy is to recognize and respond to consumer 'stress-flation.' Brands have an opportunity now to build loyalty and attract new customers with empathetic marketing." https://t.co/pMlBqmuWaL

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“Hispanic Heritage Month should be a time of reckoning and reflection, not just a month for businesses to capitalize on Latino spending.“ https://t.co/cWi4uPozwE by @dcjones87 for @NPR

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Are you still buying TV advertising based on who usually watches during a certain type of program or time of day? https://t.co/UDyyRkq9if by @jlafayette for @bcbeat Ask us what an advanced TV campaign might look like for your business.

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New Orleans restaurants have only seen two days with growth in seated dining this summer, according to @OpenTable's limited sample of data. Meanwhile, the number of Louisiana restaurants accepting reservations has shown fluctuations since May of this year. https://t.co/48gX0sk7Ho

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The return of office-centric work means more rigid rush hours at restaurants and other retailers. https://t.co/RzuLCpuI0g by @PlaceIQ Do you need help reaching in-marketing restaurant diners?

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Nationwide, restaurant reservations were up 19% in August compared to reservations made during the same month in 2019 BC (Before Coronatimes). https://t.co/ONZU3t8t1g by @EmilyRPeck and @AxiosVisuals

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Dining out is back! Your @OpenTable awaits! https://t.co/ChaOzWv0iC by @LinkedIn "Restaurants enjoyed more bookings over the two summer months this year than they did in the same period in 2019."

[ContraflowStrategies @ContraflowStrat]

“ A popular trend among brands is to try and target marginalised groups only during specific events. The LGBTQ+ community will often be inundated with support during pride month which is then hastily removed from sites and shop windows at the end of June.” https://t.co/AzUkCadN1N

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Education Marketers: When it's time for traditional college students to go to college, most of them aren't interested in online classes. They want the full experience. Make sure your latest marketing messages and visuals reflect your lively campus.
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