How to use specificity in business:
1. Choose a specific audience
2. Study a specific problem
3. Build a solution specifically for it
4. Build a marketing plan for that audience
Try to sell to many, and you'll sell to few.
Sell to one, and you'll sell to many.
@TimStodz https://t.co/OYDNYDYpii has been a great resource for most of our marketing copy! It’s best at short form commands (social captions, email subject lines, ad copy) than long form.
One of the greatest minds in human history:
Socrates.
He built a technique for anyone who wants to become incredibly persuasive.
Here’s a breakdown of how to use the Socratic method to change anyone’s mind:
@GeorgeSilverman I’d agree with most people here that thread is the way to go. For me, it’s easier to digest the information that way. I think someone mentioned this already, but as the writer, you’re able to scale the content for more retweet’s when it’s spilt up.
@dickiebush Really eye opening! I knew Ai could be used for good, but you guys really helped us understand it on another level. Excited to use the resources you gave us!!