Patrick Schofield

Assoc. Director Relevance Engineering - iPullRank

Through Will, Symbol, and Ritual, I bind the Daemons of Search and summon their voices to serve my purpose.

[Patrick Schofield @CouchGuyPat]

I mostly lurk here on X, but this is too surreal for me to not post about. Extremely proud to be working with the insanely talented team at @iPullRank that is actively shaping the future of what marketing looks like.

[iPullRank Digital Marketing Agency @iPullRank]

Huge congrats to @CouchGuyPat on his promotion to Associate Director of Relevance Engineering 🎉

Patrick is one of the smartest, most creative problem-solvers you'll meet, and somehow also one of the funniest and easiest people to work with; this promotion is VERY well deserved!

[iPullRank Digital Marketing Agency @iPullRank]

Huge congrats to @CouchGuyPat on his promotion to Associate Director of Relevance Engineering 🎉

Patrick is one of the smartest, most creative problem-solvers you'll meet, and somehow also one of the funniest and easiest people to work with; this promotion is VERY well deserved!

[Mic King @VeryWellVersed]

Measurement is the first thing generative AI broke, and most CMOs haven't admitted it yet.

For decades we lived and died by rankings and traffic. That worked when a user saw a list and picked a link. But AI Search doesn't return a list. The query fans out, the model synthesizes one answer, and ranking #1 stops mattering if you're not the citation the model trusts.

Classic search was a performance channel. AI Search behaves more like a brand channel, so you have to think about performance differently.

The mistake I see executives make: they watch classic rankings dip, assume the team is failing, and miss that brand influence is actually climbing. Wrong scoreboard.

The teams winning the next 24 months are the ones rebuilding the scoreboard before the old one goes fully dark. The ones who don't will keep optimizing for a channel that's quietly collapsing and call the silence stability.

Brendan Hufford and I are getting into all of it live from Cannes Lions for the @Semrush CMO webinar series. Thursday, June 25 — 11 AM EDT / 5 PM CEST / 8 AM PDT.

[Mic King @VeryWellVersed]

I changed my handle from @iPullRank. I am now @VeryWellVersed.

@iPullRankAgency is now @iPullRank.

Tell everyone that you know.

[Patrick Stox @patrickstox]

Today is my last day at Ahrefs after 6.5+ years. Incredibly proud to have helped shape such an amazing product.

I plan to do some consulting and build some things. Let me know if you need help. Potentially open to the right in-house opportunity.

Likes / shares appreciated🙏

[Mic King @VeryWellVersed]

https://t.co/XXAz6JnbZf

[Patrick Schofield @CouchGuyPat]

@benwills Are you parsing the post-JS rendered DOM or the raw response only? Super interesting work you’ve been doing.

[Mic King @VeryWellVersed]

#SEOWEEK 2026 IS IN THE BOOKS!

Super Early bird tickets to SEO WEEK 2027 are available NOW:

https://t.co/59WLRYyD9q

Do NOT force future you to have FOMO a year from now.

[Clara Soteras @ClaraSoteras]

🚨Breaking news from @Microsoft and Bing Webmaster Tools 🚀

Krishna Madhavan has just announced at #SEOWeek by @iPullRank @iPullRankAgency 4 new features that could be a game changer:

• Intent - primary user goal
• Topic - semantic topic label
• Citation share - share of total citations for a grounding query
• GEO-focused recommendations

All powered by queries registered within the platform, adding a whole new layer of visibility into how users search and interact.

A fantastic keynote to kick off SEOWeek 👏

[Couch Guy Sports @CouchGuySports]

Check out our first article this season on the Red Sox and a brief view and prediction on the series in Minnesota. https://t.co/0hzdC99d1y

[Patrick Schofield @CouchGuyPat]

@earthworm_don It looked like he was waiting for it tbh

[Logan Kilpatrick @OfficialLoganK]

@iPullRank Gemini-pro-latest
Gemini-flash-latest

Enjoy :)

[Mic King @VeryWellVersed]

2025 is nearly over, so we can officially say that #seoweek was the best SEO conference of the year. If you weren't there, the video below will give you all the FOMO.

If you were in the room, you already know. That energy, the connections—the sizzle reel doesn't lie, it brings you right back.

You have a few weeks left on Early Bird pricing to get budget approval for 2026. We're going much bigger and better for next year.

Don't wait.

[Patrick Schofield @CouchGuyPat]

Jack Frost nipping at my nose fn rn

[iPullRank Digital Marketing Agency @iPullRank]

🏆 Big win for the iPullRank team!

Our Founder & CEO @iPullRank has been named Search Marketer of the Year in the 2025 @sengineland Awards

~200 entries. Global competition. One winner who makes SEO, GEO & r19g all look easy

Congrats, Mike 👏
👉https://t.co/IvOfRIdr25

[iPullRank Digital Marketing Agency @iPullRank]

It’s live! The AI Search Manual: The Official Documentation for Relevance Engineering in AI Search

The most complete AI and GEO guide yet. Learn the ins and outs of the future of search.

Read it now 👇
https://t.co/AwNPVCeP5I

[Nirant @NirantK]

Apple just dropped a killer open-source visualization tool for embeddings — Embedding Atlas — and it’s surprisingly powerful for anyone working with large text+metadata datasets.

This reminds me of Nomic's Atlas, but I never got around to using it 😅

We’re talking real-time search, multi-million point rendering, and automatic clustering with labels.

One of their showcase examples visualizes ~200K wine reviews using embeddings + metadata like price, country, and tasting notes. And it is lightning fast even on my browser! No separate code needed!

It nails what most LLM devs need but often hack together:

✅ UMAP projections
✅ Faceted search across metadata (e.g. “country vs. price”)
✅ Hover + tooltip on raw points
✅ Interactive filters, histograms, and cluster overlays
✅ Cross-linked scatterplot + table views

Under the hood:
• Fast rendering using WebGPU (with WebGL fallback)
• Embedding-based semantic similarity search
• Kernel density contours for spotting clusters or outliers

You just upload your .jsonl or .csv with text + vector + metadata. It handles the rest: clustering, labeling, UI layout, everything.

This feels like the LLM-native version of Tableau — but optimized for text, chat and modern data needs

If you’re building RAG evals, search tuning, clustering explainability, or even dataset audits — this could be your new favorite tool.

[iPullRank Digital Marketing Agency @iPullRank]

25 years after Metallica vs. Napster, we’re facing a new battle over creative ownership, this time with AI.

Julie Kuenneke draws the line from 2000 to 2025, unpacking what the original fight for artist rights can teach us about the AI era.

🎸 Read it: https://t.co/o1lFMlOJo1

[Metehan Yesilyurt @metehan777]

Do you know Google has a layout parser product that breaks down your HTML structure?

Tried Google's Document AI Layout Parser on 3 different websites to see how they break down HTML structure.

Found something wild: one site had 121 navigation blocks before the actual content started. That's a lot of stuff to wade through 😅

Let's see, how many SEOs are online on Sunday, yay! (or should I say GEOs??!!!)

A THREAD 🧵 👇 1/n

[Cyrus SEO @CyrusShepard]

While I rarely share speaker decks, @iPullRank's preso on AI/SEO has got to be one of the best we've seen 👏👏👏

"The End of SEO As We Know It"

Well-annotated + backed by research. Honestly worth sharing with your entire marketing team

https://t.co/4dwSnkuPWe