As a UK collector, I'd love Ace to succeed and become a serious competitor. The custom label/art style is unique and clearly appeals to a lot of people, but personally Iβd love to see a more premium & professional design direction. TAG's designs for example feel very modern and polished, and that presentation gives me more confidence when sending higher-end cards. I think offering a more minimal/professional slab option could help Ace a lot and reduce turnaround times. I personally feel like the designs and specifically the comic sans-esque font looks very unprofessional and like it's been put together by a child using Microsoft paint.
@CharizardEats Was looking forward to enjoying this hobby with my kids. Now I'm considering selling my collection because you can't even take part in it anymore so what's the point? Sad.