$200,000 minimum to access a Brevan Howard hedge fund. Through KAIO? $100.
You don't need the private banking relationship. You don't need the wealth manager taking 2%. You don't even need to know it's on-chain.
Your agent finds the asset, you get the yield - that's it.
Full pod dropping s👀n
Most token GTM strategies fail before launch.
Not because teams aren’t trying but because they’re solving the wrong problem.
A founder showed us a full GTM deck recently. Positioning, channels, launch sequencing.
We asked one thing:
"Where do the first 10,000 real users come from?"
No clear answer.
This is the gap.
Most teams build marketing and assume distribution will follow. It doesn’t.
The same GTM patterns keep showing up, leading to failure:
• Narrative before demand
• Capital deployed before a real channel works
• Copying 2021 playbooks (awareness, KOLs, listings)
The teams that outperform ask harder questions before they build:
• Who actually needs this, and where do they already exist?
• What does the first real revenue look like (before launch)?
• If the main feature didn’t exist, would this still work?
What’s changed:
Distribution > awareness
Liquidity is engineered
Buyers are more selective
GTM isn’t a launch anymore.
It’s a distribution system that compounds.
If your plan can’t answer those questions,
it’s not ready.
This is where we’ve been spending time at @multichain
structuring GTM around distribution, capital, and execution before anything goes live.
Meet MCA at Digital Asset Summit NYC by @Blockworks from March 24 - 26!
Less panels, more real conversations on:
• Infrastructure
• Distribution
• Where serious capital is moving
If you’re on the ground, let’s link up.
Rescheduled : Space w @stormrae_ai
AI everywhere let’s discuss AI and how Stormrae is building to bring AI to everyday consumers
Happening later today set your reminder:
https://t.co/cm5nn1xGHo