Jas Singh

Building a local newsletter to $1M/year.

[Jas Singh @CreatingJas]

@MikeyPesto @beehiiv @MediaKing @danielcberk @denk_tweets @LandonHuslig @MrJacobEspi @lifeof_scoop Just started again.

[Jas Singh @CreatingJas]

@beehiiv Whats happening?

I'm writing my newsletter rn... cmon.

@MediaKing @MikeyPesto @danielcberk @denk_tweets @LandonHuslig @MrJacobEspi @lifeof_scoop

[Jas Singh @CreatingJas]

@bensnichedsites @beehiiv @MediaKing @MikeyPesto @danielcberk @denk_tweets @LandonHuslig @MrJacobEspi @lifeof_scoop lmao bro I'm writing rn

[Jas Singh @CreatingJas]

@MikeyPesto Gotta be bigger than everyone! Even tourism boards

[Jas Singh @CreatingJas]

@ShaanVP Send it

[Jas Singh @CreatingJas]

Saw @MikeyPesto tag me... so here are my thoughts.

As much as I want to disagree. @louisnicholls_ is right.

I don't think I'm doing ok becasue of the market or the opportunity. It's simply because it was easy to start.

And I believe myself to be a level 7 operator with a level 2 opportunity.

I'm using local newsletters as a stepping stone (my first real business) to then get to larger businesses/niche.

Which is why I'm trying to scale my own local newsletter, and if it doesn't work, we move on with the large amount of skills I've learned in the last 2 years.

[Jas Singh @CreatingJas]

@NahFlo2n Theme

[Florin @NahFlo2n]

$40k+ months from ai theme pages pushing one ecom product on instagram

one person runs dozens of niche pages
same product
different angles
different contexts

ai generates the scripts hooks and variations
the pages repost and rotate what performs daily

→ no filming
→ no creators
→ no content burnout

the clips feel native to the feed
educational entertaining or curiosity based
never like obvious ads

volume does the testing
the algorithm does the distribution
sales come in without a storefront focus

this works across beauty home gadgets wellness accessories
anything visual with quick payoff

i laid out how these ai theme page systems are built and scaled

rt + comment “theme” and i’ll send it
(follow for dm)

[Jas Singh @CreatingJas]

@STORUP1 @MikeyPesto @MrJacobEspi Don’t know anyone… but I breath, and live Business and need a friend who does as well.

[Jas Singh @CreatingJas]

My goal at the start of 2025 was simple…

Get my local newsletter from 20,000 to 40,000 subscribers by the end of the year.

Today we just crossed 41,200.

And somehow, along the way, this little local newsletter also passed 6 figures in revenue…

all from advertising for local businesses.

Wild to think this started 20 months ago with no plan other than “let’s see what happens.”

Now the new goal is even bigger!

75,000 readers by the end of 2026. And over $500,000 in rev.

Do you think it's possible?

[Jas Singh @CreatingJas]

@BenjaminPyle @MikeyPesto Ads is #1!

[Jas Singh @CreatingJas]

My goal at the start of 2025 was simple…

Get my local newsletter from 20,000 to 40,000 subscribers by the end of the year.

Today we just crossed 41,200.

And somehow, along the way, this little local newsletter also passed 6 figures in revenue…

all from advertising for local businesses.

Wild to think this started 20 months ago with no plan other than “let’s see what happens.”

Now the new goal is even bigger!

75,000 readers by the end of 2026. And over $500,000 in rev.

Do you think it's possible?

[Jas Singh @CreatingJas]

I just hit 20,000 subscribers on my local newsletter in under 10 months...

2025 Goal: 40-50,000.

Do you think it's possible?

[Jas Singh @CreatingJas]

Stupid amounts…

[James Camp 🛠,🛠 @JamesonCamp]

Very excited to make obnoxious amounts of money In 2026

[Jas Singh @CreatingJas]

@josephxhenry slides

[Jas Singh @CreatingJas]

@demeteralexx INFO

[Jas Singh @CreatingJas]

@MikeyPesto @Its_NoahScott @ADbriggs66 @beehiiv @noahkagan @TJLarkin23 @denk_tweets I'm down for NYC

[Jas Singh @CreatingJas]

@HoodyAndShorts One day! Make him fly here

[Jas Singh @CreatingJas]

Part 8 of building my local newsletter to $1M in profit.

The newsletter currently makes $10��12K/month.

But a lot changed this month...
I talked to Alex Hormozi for 8 minutes.

Lost $6,000 and decided to give away $15,000.

Here's everything that happened:
(And what I learned)

To catch you up, we currently have:
• 40,000 email subscribers
• And 80,000 social followers.

I decided to start a Christmas lights company on the back of that audience.

The problem?

I was suddenly running two completely different businesses...

All just to try and make $1M a year.

So after the call with Alex, the decision became clear: shut it down and go all in on the newsletter.

Here’s how it went down.

I bought Alex’s $6,000 package and somehow ended up on a live call with him.

And if that wasn’t nerve-wracking enough, Leila joined too.

Key takeaways from the call:
• Don’t chase shiny objects (Christmas lights was one)
• Don’t expand to other cities or niches
• Focus only on growing Winnipeg Digest to 250,000+ subscribers first
• Just by selling ads, and that alone can be a $1M/year business

So the next day, I shut down the lights business.

Gave away my clients to another local company in exchange for them doing the takedowns later this season.

Lost about $6K in gear and materials.
But gained clarity that’s worth way more.

Now the focus is simple: Get Winnipeg Digest from 40,000 → 100,000 subscribers.

How I’m doing it:
• Self-liquidating offer
• Sell local guides on the thank-you page and welcome sequence

If it costs me $1 to get a subscriber,
and I sell a $23 local guide...

I just need 1 in 23 people to buy it to break even, and then I can scale infinitely.

To go along with the SLO, we’re going all in on growth!

We’re giving away $15,000 in prizes over 25 days...

Partnering with 25 local businesses to run a new giveaway every single day this holiday season.

The goal?
Grow our social following fast...

and use Manychat automations to convert those followers into newsletter subscribers.

Overall, learned some tough lessons. But wouldn't do it any other way...

Now, comment below what you think of the plan? And were the Christmas Lights a dumb idea?

Tagging the boys for feedback: @WalkerDrewett @trentjhughes @CoFoundersNik @mhp_guy @MikeyPesto @AlexHormozi @businessbarista @sodacitysimpson

[Jas Singh @CreatingJas]

@niconley Thank you! Let’s see how it goes!

A lot in the works

[Jas Singh @CreatingJas]

Part 8 of building my local newsletter to $1M in profit.

The newsletter currently makes $10–12K/month.

But a lot changed this month...
I talked to Alex Hormozi for 8 minutes.

Lost $6,000 and decided to give away $15,000.

Here's everything that happened:
(And what I learned)

To catch you up, we currently have:
• 40,000 email subscribers
• And 80,000 social followers.

I decided to start a Christmas lights company on the back of that audience.

The problem?

I was suddenly running two completely different businesses...

All just to try and make $1M a year.

So after the call with Alex, the decision became clear: shut it down and go all in on the newsletter.

Here’s how it went down.

I bought Alex’s $6,000 package and somehow ended up on a live call with him.

And if that wasn’t nerve-wracking enough, Leila joined too.

Key takeaways from the call:
• Don’t chase shiny objects (Christmas lights was one)
• Don’t expand to other cities or niches
• Focus only on growing Winnipeg Digest to 250,000+ subscribers first
• Just by selling ads, and that alone can be a $1M/year business

So the next day, I shut down the lights business.

Gave away my clients to another local company in exchange for them doing the takedowns later this season.

Lost about $6K in gear and materials.
But gained clarity that’s worth way more.

Now the focus is simple: Get Winnipeg Digest from 40,000 → 100,000 subscribers.

How I’m doing it:
• Self-liquidating offer
• Sell local guides on the thank-you page and welcome sequence

If it costs me $1 to get a subscriber,
and I sell a $23 local guide...

I just need 1 in 23 people to buy it to break even, and then I can scale infinitely.

To go along with the SLO, we’re going all in on growth!

We’re giving away $15,000 in prizes over 25 days...

Partnering with 25 local businesses to run a new giveaway every single day this holiday season.

The goal?
Grow our social following fast...

and use Manychat automations to convert those followers into newsletter subscribers.

Overall, learned some tough lessons. But wouldn't do it any other way...

Now, comment below what you think of the plan? And were the Christmas Lights a dumb idea?

Tagging the boys for feedback: @WalkerDrewett @trentjhughes @CoFoundersNik @mhp_guy @MikeyPesto @AlexHormozi @businessbarista @sodacitysimpson

[Jas Singh @CreatingJas]

@MeetMattL Our current CAC has been $1 for the first 40k subs