The Lead Creative

The Lead Creative podcast features chats with some of the most dynamic minds in the creative, marketing, design, advertising and communication industries.

[The Lead Creative @CreativesLead]

Crafting Yizo Yizo, Zone 14, Skaka iLembe and other stores of influence:
https://t.co/exNB2mzbzn

#shakailembe #yizoyizo #series

[The Lead Creative @CreativesLead]

Brands want loyalty while making it hard or people to choose them.

Dawn Rowlands, CEO of @dentsuSSA, shares a personal example in our conversation at the Nedbank @IMCConf.

What made you reconsider a brand you intended to choose?

[The Lead Creative @CreativesLead]

How does the CMO of Telkom, Gugu Mthembu, keep the brand playing as a challenger while gaining marketshare?
We asked at the recent Nedbank IMC Conference.

📽️ Editing and production by Soweto Media

[The Lead Creative @CreativesLead]

Gugu Mthembu, the CMO of Telkom, shares insights on brand building, what has changed in marketing and why market leaders are the ones with a challenger mindset.
Watch it here: https://t.co/onvp6KO4QX

#contentcreator #advertising #marketing @TelkomZA

[The Lead Creative @CreativesLead]

What makes work impossible to replicate? Culture.

At #IMCConference, Suhayl Limbada, CMO of KFC India, challenged marketers to think local - and do it unapologetically.

Move from assumptions to curiosity, trust the locals and play with culture.

#ShiftHappens #TheLeadCreative

[The Lead Creative @CreativesLead]

What happens to marketing when consumers no longer need to be persuaded?

At #IMCConference, Thebe Ikalafeng challenges marketers to rethink their role in an age of AI.

The shift? From campaigns to anticipation, from communicating to shaping; and from persuasion to trust.

[The Lead Creative @CreativesLead]

With over 100 years in South Africa, Head of Marketing for Ford SA, Tarryn Knight, highlights the generations of accumulated capability, and asks: "With more shifts in the automotive industry now than ever before - what is it that customers value?"

#nedbankimc2026 #shifthappens

[The Lead Creative @CreativesLead]

Dropping gems as always does, @ALsparkles didn't disappoint on this one.

[Peter Peele @peterpeele]

"Advertising has always been largely rubbish; 90% of what gets produced is wallpaper... it's mediocre" ...
<with AI> "you can do sameness faster and cheaper." Alistair King on @CreativesLead
https://t.co/CqTsVP4RRF

[The Lead Creative @CreativesLead]

We're curious about what it takes to build and maintain successful communities, and entrepreneur, @DrLifesgud has done this for decades. One of his views is that great communities create belonging. Listen where you get podcasts or here: https://t.co/bGtVGzt98a

#contentcreator

[The Lead Creative @CreativesLead]

If R50 billion is spent on advertising annually, is most of that spend wasted if the work is just forgettable?

This is what the Group MD of Park Advertising, Chris Botha, answers in our latest episode: https://t.co/Wh2qitECdA

#Advertising @ChrisMediaBotha @MediaShopZA

[The Lead Creative @CreativesLead]

In our recent episode, Jessica Wheeler, the Chief Brand and Customer Officer of Nando's shares thoughts on AI in marketing, brand building and creativity.

#contentcreator #advertising #marketing #TheLeadCreative #AI

[The Lead Creative @CreativesLead]

After attending the Nedbank IMC Conference last year, seeing all the great marketing and industry minds in attendance, we wanted share it with you - our esteemed community. For your chance to join us, check out our LinkedIn page.

#contentcreator #marketing #imcconference

[The Lead Creative @CreativesLead]

If you've ever built a brand or community, you'll know how hard it is to keep people engaged. The CEO of @IMCConf, Dale Hefer has done this and built Africa's biggest marketing conference. She shares insights on relevance, inclusion and sticking to your ethos.

[The Lead Creative @CreativesLead]

In this week’s episode, we explore the difference between building a disengaged audience and having a community, with Dale Hefer, CEO of the Nedbank IMC Conference: https://t.co/PQbVI1O3Lk

@IMCConf #marketing #advertising

[Marketing & Media SA @Biz_Marketing]

The Lead Creative | Client agency partnerships that deliver https://t.co/wlFrnTC5SY by @danettefrog44 via @Biz_Marketing @CreativesLead @Rogerwilco_sa @Mongezi

[Mongezi Mtati @Mongezi]

We made it to 150 000 views on @CreativesLead, a milestone that means a lot and we're grateful to everyone who has shared, followed, watched and joined us to share insights on the show.

https://t.co/no1RxrKj7i

[The Lead Creative @CreativesLead]

While @EffieAwardsSA, Thami Majola, Exec Head of Brand Marketing and Communication at Vodacom, shared where marketing is going. This follows a question from Arpan Sur, the CMO of Mondelēz SSA.

[The Lead Creative @CreativesLead]

Building a challenger brand in a heritage-led market takes conviction.

This discussion unpacked with the CEO of Oryx Desert Salt, Samantha Skyring, shares why: https://t.co/0oURjX2LXV

[The Lead Creative @CreativesLead]

Impactful work costs a lot, but forgettable work costs more.

Ahmed Tilly and unpacked this at the Effies.

Thank you Effies SA and Soweto Media.

What ad have you really liked lately?

@ahmedtilly #marketing #TheLeadCreative @EffieAwards #marketing

[The Lead Creative @CreativesLead]

How do heritage brands like Chappies and Cadbury keep themselves relevant for decades in ever-changing times? The CMO of the SSA Business Unite for @MDLZ, Arpan Sur shared insights: https://t.co/KpN3swiYX9

@EffieAwardsSA #Marketing #Advertising

[The Lead Creative @CreativesLead]

Diversity at scale empowers creative teams to solve complex business problems. The CEO of Ogilvy South Africa, Pete Case, explains why.

@OgilvySA | #contentcreator #TheLeadCreativePodcast #marketing #advertising #business