when prices are low...you're upset. you're probably angry...and generally you need someone to blame.
this is when project founders take the most beating, rightly or wrongly so, but emotions get the better of everyone.
i get my fair share of comments, and i generally understand them...like...no one wants to lose money and when u buy into a project u back a founder to make money for you...so if that doesn't go to plan u naturally blame the founder - simply just human reaction.
i can sit here and talk about bad market, things out of founders' control bla bla bla - but there's no point, coz deep down everyone knows that already, and it doesn't fix the human need to take one's anger out on a specific person.
one thing i would say though, is Rekt is not just a one-hit-wonder. we are now over 4 years since rektguy started, and in those last 4 years we've had our fair share of ups and downs, riding cycles and people flipping from thinking we are the best thing since sliced bread to a complete ball of nothingness and back again.
but the point i'm trying to make here is that i've personally never given up on Rekt. in the context of CT, i have enough self-awareness to understand that i am not the smartest or most talented person in the room, however, i've been through many market cycles...everything is a cycle, and the cycles will keep going until the end of time. the only question is how long each cycle is, and what the peaks and troughs are.
when you hit cycle lows, you will see a significant amount of projects die...founders walk away, communities perish...and those projects are slowly forgotten over time. incredibly, founders move on to create new projects, for new cycles, run things back and extract again - it never ceases to amaze me that they are able to serially do this without any repercussion and people simply forget.
ironically, when you actually show some loyalty to your project and community, you are more likely to get a bit of stick, because you are vocal/present/active - ie at the forefront of peoples' minds, so you may be putting in your best efforts but the market is the market, but such best efforts still make you a visible attack target.
and that's fine tbh...one thing that the last 4 years of doing this has taught me is that u gotta have a vision, and that vision has to be a multi-year vision, accounting for the fact that you will have multiple peaks and troughs within that time frame, it just is what it is.
i see many founders crash out in times like these because they simply cannot take the constant harassment by their communities (in some cases it's certainly warranted, in some cases it's not) - but again, i think if ur in this game, part of being a founder is understanding that ur gonna feel like a fkn hero when the times are great, and ur gonna get a lot of flack when times are bad - it shouldn't be something that mentally affects you in either direction - your only goal is to execute your vision without emotion (but with passion).
anyway i have rambled quite a bit here and sort of haven't touched on the chart below - this is the inverse euthanasia rollercoaster profile. i think it speaks for itself, but ill tell u this, in the last 4 years the Rekt ecosystem has had its peaks and it's had its troughs...and in its troughs i've experienced the same thing each time
"you're dead"
"crypto is dead"
"it's going to zero"
"it's never coming back"
"that was a dumb idea"
etc etc
and like i said earlier, this is where most people give up...but this is precisely where i see the greatest opportunity to build your profile, history and track record of not giving up, and thus building deep community trust over a longer period of time (the ingredients of what makes a brand successful).
each time we've crashed, we've patiently persevered...i don't give up and i'd rather ride into the flames of hell than be a pussy...and of course, each time we've rebounded we've reached new heights...not just in terms of price/mkt cap (which i know is what most people are focused on) but for the Rekt movement to become bigger and stronger.
we are back near that trough now, when things are tough, but i'm writing this to let you know that this is precisely where we keep going harder and precisely where we will add another badge to our blazer in the face of everyone else giving up.
you cannot control market cycles, but you can choose to feel the punches (i enjoy the challenge tbh) and simply keep going, coz that is what will will set the ceiling higher for the next time round.
$REKT
I’ve learned a lot about investing over the years. The common denominator of the winners vs the losers always comes down to the founding team. I’d place my bets on @osf_rekt any day of the week. He has that IT factor.
Rekt is now available in @Waitrose stores across the UK and online.
Claim your rewards on @base:
🥤 Purchase a 4-pack
🎟️ Peel the sticker on the pack
📲 Claim via @baseapp
Find your local store below 👇
founders don’t usually post charts but to call a spade a spade crypto has been absolutely brutal for almost a year.
despite that, we’ve shown up every day, delivered everything we set out to do so on our roadmap and massively furthered the @rektdrinks business in that timeframe.
$REKT is still up 191% in the past year (vs bitcoin being down 16%), but it certainly doesn’t feel like that and of course everyone is anchored to the price that they bought.
we can’t control the market, and i certainly can never promise any price performance, but what i can assure you is we’ll never give up and the market doesn’t change the fact that i genuinely believe this will be the best opportunity i’ll ever have to do something special.
$REKT
the $REKT weekly will be back tomorrow at 12.30PM ET / 4.30PM GMT - lots to talk about re energy powders and more updates
hope everyone had a good easter
Introducing Birb Bubbly, the official collaboration of Rekt x @Moonbirds.
Receive an exclusive @vibes_tcg card, Rekt DRANK Points and BIRB with every case purchased.
Wen? Soon.
Read on for more details 👇
Rekt Brands Inc. announces additional @RektCoin purchases.
Today Rekt Brands Inc. acquired 292B $REKT for $51,738.
This takes Rekt Brand Inc. acquisitions to a total of 3.36T $REKT ($614,670).
Rekt Brands Inc. may look to make similar acquisitions in the future.
Rekt is coming to @Waitrose!
This April, Rekt will expand its retail presence to one of the UK's largest supermarkets with @OpenSea's Ship Rekt & @MoonPay's Moon Crush available in store and online.
Welcome to the Rekt family, Waitrose.
it's not even the end of january and so far in 2026 we have:
- launched @rektdrinks across ~200 @GiantEagle stores with in-store $REKT rewards on @base, almost 10x our sales target already + driven thousands of interactions with @baseapp
- announced a strategic partnership with @opensea
- launched and sold out a collaboration drink with @WORLDSTAR
- partnered with @XGames Aspen, launched and sold out a collaboration drink in just 1 minute
- one more thing to come
markets will be markets but it's not gonna stop us from working as hard as we can.
it's gonna be a big year, still lots more to come.
My theory - haven't spoken to founders about this at all, just my thoughts.
rekt is not a drinks company... or a product company at all. rekt is a tech company proving a ground breaking strategy through drinks
This past week has been the biggest in rekt history...
Why? The concept of rewarding people for in store purchases has been proven... and has been insanely successful. Of course, it's a great product, but along with this to ability to purchase an item and be rewarded for doing so is new, and rekt is the first to do this.
Near future, I see massive growth across rekt brands (drinks)... medium to long term, i'm guessing other companies are going to want to work with the rekt team to leverage the tech.
IF this is the path, rekt could scale wayyyy beyond what any of us can imagine. Think of massive companies launching marketing campaigns through rekt and the value flowing back to token holders.
When statistics make their way through the FMCG industry, I imagine discussions will start to happen (if they haven't already)
My thesis: rekt becomes a tech and marketing powerhouse... that's it
Of course, I could be WAYYY off base here as I haven't even asked osf or tabz about this. Just my musings.
Either way, even if it is just focusing on their own products, we are all insanely underexposed. The drinks will be literally everywhere and 10% of revenue flows back to the token.
have a nice day and thank you for your attention to this matter