Daniella Friend, MBA, CBDA, CDFA® 💵

Guiding you through the unknowns of family & life transitions.
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Securities offered through LPL Financial, Member SIPC

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

According to a large Fidelity study analyzing 5.2 million investment accounts, women consistently outperformed men on average year after year.

Not because women took bigger risks, but often because they tended to make fewer impulsive investment decisions and stay more focused on long-term strategy over short-term market reactions.

That distinction matters.

Frequent trading can create taxes, fees, emotional decision-making, and more opportunities to get timing wrong.

Many women tend to take a longer-term approach, staying focused on consistency, compounding, and the bigger picture instead of reacting to every market headline.

We also often see a difference in perspective around money itself.

For many men, money becomes tied to performance, success, or power. Many women are more likely to view wealth as a tool for creating security, flexibility, independence, and a life aligned with their priorities and values.

The takeaway is not that one group is “better” than the other.

It is that disciplined behavior, emotional control, and long-term thinking may matter far more than constantly trying to outsmart the market.

At Populus Wealth, we help clients build thoughtful financial strategies designed around long-term goals, intentional decision-making, and creating a life with more freedom, flexibility, and confidence.

Reach out today at https://t.co/37UiqjnsWM

Source: https://t.co/29LztTdHr6

#populuswealth #daniellafriend #investing #womeninvestors #wealthmanagement

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

@SahilBloom I’ve realized this is a huge brain hack for myself as an adult.

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

Building a business while raising a family requires navigating competing priorities, constant change, and decisions that extend far beyond the workplace.

What often goes unrecognized is how deeply motherhood can influence leadership. It sharpens judgment, strengthens resilience, and brings greater clarity to what truly matters.

For many women, entrepreneurship is not only about building a successful company. It is about creating opportunities, establishing flexibility, pursuing purpose, and setting an example for the next generation.

The financial decisions made along the way matter just as much as the business decisions.

Thoughtful planning can help ensure the business you're building today continues to support the life you're working so hard to create.

Share this with a mother, business owner, or entrepreneur who could use the reminder that the challenges they're navigating today are shaping something meaningful for tomorrow.

#populuswealth #wealthmanagement #motherhood #entrepreneur #businesswomen

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

Depending on the government to support your retirement isn’t a plan. At best it’s a bonus, at worst it’s insolvency. Take 6.2% capped at annual wage base & put it towards your own retirement account, with the following assumptions:
- Starting salary at age 18 $34k
- 4% annual salary growth
- 7% annualized return
- 49 year time horizon
The account would be ~1.25M by age 67

[unusual_whales @unusual_whales]

BREAKING: The Social Security trust fund is on track to run out of money in late 2032, its trustees said.

It's three months sooner than projected last year.

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

The long-term impact of certain decisions in divorce is often underestimated in the moment.

How assets are divided, the tax implications behind retirement accounts or property transfers, future cash flow, support structures, and investment strategy all carry consequences that can extend far beyond the settlement itself.

That is why financial guidance during divorce is so important.

A Certified Divorce Financial Analyst works alongside your legal team to help evaluate scenarios, model long-term outcomes, and bring greater clarity to complex financial decisions so short-term emotions do not unintentionally compromise long-term stability.

During periods of uncertainty, having an objective financial strategy can help create a stronger sense of control, confidence, and direction for what comes next.

Comment “CHECKLIST” and we’ll send you our free Financial Divorce Checklist.

#divorcefinancialplanning #financialplanning #wealthmanagement #divorce #populuswealth

[The Kobeissi Letter @KobeissiLetter]

Another record has been set.

The US stock market cap-to-GDP ratio is up to a record 238%.

This comes as the stock market's value surged to an all-time high of $75.7 trillion, far exceeding the ~$31.8 trillion size of the US economy.

This ratio has surged +38 percentage points since the March 30th bottom in the S&P 500.

This metric is also now +90 percentage points above the 2000 Dot-Com Bubble peak of ~148%.

Since the 2008 Financial Crisis, the US stock market has grown at 5x the rate of the underlying economy.

Asset owners are winning more than ever.

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

What happens when one person handles all the financial decisions for years, and the other is left trying to piece together the picture later?

That question sits at the heart of Strangers by Belle Burden, a memoir that has sparked important conversations about financial visibility, participation, and independence.

The lessons extend far beyond one story.

Understanding your finances is not about expecting the worst. It is about knowing where you stand, asking questions, and having the confidence to participate in decisions that shape your future.

No one should have to learn their financial situation during a crisis.

If this topic resonates with you, save this post and share it with someone who might find it valuable.

#financialplanning #wealthmanagement #womenandmoney #financialliteracy #populuswealth

[Charlie Bilello @charliebilello]

The world always feels chaotic in real time.

The stock market only looks resilient in hindsight.

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

@MiniRetireMatt Dollars today are worth well more than dollars tomorrow…basic principles of inflation and compounding returns. I’m surprised this is a question.

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

@Falcon0nX Nothing to be settled, the data has always shown #1 is the way

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

The scariest financial situations are usually not dramatic overnight mistakes.

They are the small decisions repeated over time: waiting to invest, reacting emotionally to the market, relying on income alone, or never building a real financial plan.

Wealth is built through structure, consistency, long-term thinking, and intentional decisions over time.

At Populus Wealth, we help individuals and families create strategies focused on long-term growth and financial security.

Schedule a consultation to start building a more intentional financial future at https://t.co/37UiqjnsWM 🔗

#populuswealth #top5horrormovies #wealthmanagement #investing #retirementplanning

[Abhishek B R @abhitwt]

Every company’s AI workflow rn be like 😭💀

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

@HHorsley Likely back in to crypto

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

Keep this in mind before jumping the gun on the upcoming hot ticket IPOs.

[Charlie Bilello @charliebilello]

US IPOs have averaged a 6% annualized return in the 3 years following their listing.

That's nearly half the return of the broad stock market.

There will always be big IPO winners, but more often than not stocks underperform after going public.

Video: https://t.co/VSTrqeQFWT

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

👏

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

Strategic tax planning can create a more efficient financial structure as your business grows over time.

Many business owners focus heavily on increasing revenue, but not enough take a proactive approach to how their business structure, expenses, and tax planning work together long term.

Home office deductions are one example of how business owners may increase financial efficiency when their setup qualifies under IRS guidelines. More importantly, they highlight a broader conversation about proactive planning instead of reactive filing.

Tax strategy should evolve alongside your business, not remain static as your income, goals, and responsibilities change.

At Populus Wealth, we help business owners think beyond tax season alone and build financial strategies designed to support long-term growth, cash flow, and wealth accumulation.

Reach out today to start the conversation at https://t.co/37Uiqjo0Mk 🔗

#populuswealth #taxplanning #businesswriteoff #writeoff #taxseason

[Daniella Friend, MBA, CBDA, CDFA® 💵 @DS_Friend]

@RomanPuglise Synthetic borrow is a better option