Daniel Gilbert

CEO @Brainlabs
Scaled from 1→1,000 people
Sharing how we became AI-native (real demos & lessons) @ShowMeYourAI

[Daniel Gilbert @dangilbert]

Everyone's talking about AI. Solopreneurs are showing off impressive demos. Consultants are publishing frameworks. But nobody is showing you how to actually make AI useful at a mid to large size company.

I've been rebuilding how Brainlabs works to become AI-Native. We're on it, but it's still a journey! My team and I have spent thousands of hours building this and I'm sharing it with everyone solving for the same challenge.

In the video I will show you a practical application of AI that is actually useful using @NotionHQ and @claudeai.

To enhance people not replace them.

And in the link below there is an article breaking down in detail the architecture and what you need to do if you want to become AI-Native.

https://t.co/GC5tJbo6wO

[Daniel Gilbert @dangilbert]

@gregisenberg Opus 5... Fable is overly verbose and a bit Midwit at times

[Daniel Gilbert @dangilbert]

How do we make MCPs across our org?? a lot simpler than we though actually once we nailed the process...

[Daniel Gilbert @dangilbert]

@mschoening @colegawin_ @NotionHQ Max is Maxmaxxing

[Daniel Gilbert @dangilbert]

@WisprFlow + @NotionHQ + @claudeai = straight up unstoppable work days

[Daniel Gilbert @dangilbert]

@Eliana_Goldin This is insanely cool.

[Daniel Gilbert @dangilbert]

@justinskycak this is incredible, gonna try it out!

[Daniel Gilbert @dangilbert]

@akothari @NotionHQ Exactly why we love Notion

[Daniel Gilbert @dangilbert]

@paulsaladinomd @bryan_johnson Paul is right, Bryan is wrong.

[Daniel Gilbert @dangilbert]

A meeting ended at Brainlabs today and half of the actions were already done before anyone even reviewed the meeting notes.

That's what we're doing right now using External Claude Agents from @NotionHQ

The unlock isn't the model.... It's Notion as the context layer and then Claude acts as the teammate. 🤝🤝 that's why we've been loving these agents so far!!

[Notion @NotionHQ]

Introducing External Agents in Notion: Claude + Cursor.

Your team already collaborates in Notion. Now your favorite agents do too.

Assign them tasks from a board shared with your whole team. @-mention them like teammates. Watch them run.

[Daniel Gilbert @dangilbert]

@geoffreylitt Great experience so far testing out with these!

[Daniel Gilbert @dangilbert]

@ericosiu love this ... we're doing a similar process at brainlabs where we're completely redefining how we hire and look for AI-pilled talent. more deets here https://t.co/ifrmjvNhXj

[Daniel Gilbert @dangilbert]

How do you actually roll out Claude to your org...

--> Figure out who at your org is already obsessed w/AI
--> Give those users autonomy to experiment
--> Launch before it's perfect
--> Onboard by DOING, not watching. No one leaves training w/out logging in.
--> Track it all!!

[Daniel Gilbert @dangilbert]

Here are the 5 essential lessons that every marketer must learn and apply from the 'debate' between @ProfByron and @markritson at Cannes...

You can thank me for saving you hours / years of wasted effort trying to learn the difference between differentiated differences of distincitively distinctive words.

And yes, they agreed after much debate that customers need to remember your brand in order for your branding to work.

🤯🤯🤯 Mind-blowing breakthroughs 🤯🤯🤯 .

Now, please please, get back to work and use every available minute of your very precious time learning about AI... perhaps the greatest revolution in knowledge work ever.

p.s. not a hater but... looking at this pic I'm pretty sure they put the wrong logos next to each speaker.

I hope their DBAs are sufficiently distinctive to achieve enough mental availability and penetration to build the memory structures for their entire target audience to differentiate them 😆😆😆

[Daniel Gilbert @dangilbert]

Your knowledge has to live somewhere built for actual work: owners, deadlines, a record of what changed.

Build that first. Then point whatever AI you like at it.

[Daniel Gilbert @dangilbert]

An honour to join and support your work!

Popper, @DavidDeutschOxf and @naval changed my life.

Some of the recent work from fellows of @ConjectureInst is mind-blowing and almost certainly could not have happened under normal constraints of academia.

I am optimistic about human progress through expansion of knowledge and encourage other business leaders to donate to this mission critical institute.

[Conjecture Institute @ConjectureInst]

Conjecture Institute is honored to announce our newest Gold Donor: Daniel Gilbert!

Daniel Gilbert is Founder & CEO of Brainlabs, a 1,000-person media agency he started in 2012 from his parents' attic.

The founding thesis: better decisions come from testing ideas against reality, not trusting intuition or consensus.

By hiring mathematicians, programmers, and engineers alongside marketers, Brainlabs pioneered an error-correction approach to marketing that earned #1 on the Deloitte Fast50 Tech Track and multiple Agency of the Year awards.

Dan is the author of Don't Be a Midwit: How to Learn Good Judgement at Work So That AI Doesn't Replace You.

Published with Conjecture Institute and built on Popper and Deutsch, the book covers how to form conjectures, test them honestly, and kill the ones that don't survive contact with reality.

It tries to do in one book what most business books split across five: case studies, theory, anecdotes, practical frameworks, and a reading guide.

Today his focus is almost entirely on AI implementation.

Brainlabs is rebuilding itself as AI-native: not stacking AI on top of how things used to work, but changing how the work gets done.

Skills replacing manual steps, agents running complex systems, practitioners moving faster and closer to clients.

[Daniel Gilbert @dangilbert]

Built a FULLY INTERACTIVE South Florida cost of living calculator in thirty minutes. Salary, taxes, rent, groceries....

It's live across the whole org for anyone moving to FL. Very fun to build!

[Daniel Gilbert @dangilbert]

launched my new show Show Me Your AI and the first episode is LIVE!!

want to be able to share resources for how you can ACTUALLY build things with AI. Every episode is showing, not just telling how to actually do things.

For the first ep, we cover 10 things you can actually do with Claude at Brainlabs right now. I'm talking writing emails that follow your style guide, vibe coding a cost of living calculator from scratch, and auto-sending your manager a weekly summary so say goodbye to time tracking!

[Daniel Gilbert @dangilbert]

I'm loving the AI content on X - has completely changed how I learn. New algorithm is remarkable work.

I decided to start posting again but I think I'm throttled. Years ago I ran a sponsored follower campaign on Twitter ads. Got loads of real but useless followers in 2 hours for like $5. Not bots, just dead weight from a dumb ad....

Anyone know how to clean this up without making it worse? Don't think X will like it if I try and automatically delete followers.
@nikitabier

[Daniel Gilbert @dangilbert]

https://t.co/bx0bioht5c