Daria Ippolito

University of South Carolina, Operations and Supply Chain Major, RETL 369 Section 3, Spring 2025, Character is power - Booker T Washington

[Daria Ippolito @DariaI369]

This post really grabbed my attention because it made me think! I had to spot for a moment to understand what this post was showing but in a good way. I love the comparison, I think this was a very compelling and well done ad!

[RetailPro369 @RetailPro369]

Sheep in a car ad? How is that related to Toyota's car? Please check out Emma's interesting threads—it's a must-see! 🙈💯💯 @Emmavcallahan

[Daria Ippolito @DariaI369]

McDonald’s is very smart with their marketing, using geographic segments to their advantage. The use of high weather temperatures on billboards is a simple yet effective way to grab consumers attention and purchase more!

[RetailPro369 @RetailPro369]

Emilie found a great example of geographic segmentation targeting locations with high temperatures. Check out how McDonald's promotes to areas with hot weather! @emiliecast369

[Daria Ippolito @DariaI369]

This is so true! As an @Aerie consumer I felt closer to the brand because of them showing the behind the scenes. This is a great way to build a stronger community!

[RetailPro369 @RetailPro369]

Consumers feel connected when a brand shares #behindthescene. Check out this video!

[Daria Ippolito @DariaI369]

I agree as well! Commenting can create more engagement with consumers. This also helps brands listen and monitor!

[RetailPro369 @RetailPro369]

1000% agree!💯💯💯

[Daria Ippolito @DariaI369]

Domino’s is ahead of the game because they are listening not just monitoring! This is an excellent example of social listening and how well it benefits a brand and their consumers!

[RetailPro369 @RetailPro369]

Check out Domino’s social listening strategy!

[Daria Ippolito @DariaI369]

Brands that listen and not just react have the ability to turn insights into innovation and stay ahead! @RetailPro369

[Daria Ippolito @DariaI369]

Is your retail brand truly listening or just reacting? Understand the difference between social listening and social monitoring to gain better insight!

[Daria Ippolito @DariaI369]

Social Listening = @tirtir_official expanding their cushion foundation range from 3 to 40 after consumer inclusivity discussions.

[Daria Ippolito @DariaI369]

This is a great example of user engagement! The Nike “Get Fit in 30 Days” challenge also plays into consistently producing social content. This challenge shows the possibility of the 30 Day Content Planner!

[hailey patel @haileypatell]

Nike uses seasonal events like Nike Training Club's "Get Fit in 30 Days" challenge to offer timely, engaging content that aligns with users' goals—showing how to create value beyond just the product. 🏃‍♂️💪 #NikeTraining

[Daria Ippolito @DariaI369]

This is a great example of a social media strategy! By blending engagement, entertainment, and humor Duolingo has kept users interested without directly promoting.

[Kellen Pesnell @kellenpesnell]

Duolingo, an app devoted to assisting people learning languages, developed a large social media following. Instead of just promoting the app and its content, Duolingo has turned its mascot into a recognizable social media personality to increase their engagement and popularity.

[Daria Ippolito @DariaI369]

Take a look at @JetBlue feed to see how they keep customers engaged! @RetailPro369

[Daria Ippolito @DariaI369]

What is the secret to a brand's social media success? The secret consists of the 80/20 rule and consistency!

[Daria Ippolito @DariaI369]

A brand that executes both the 80/20 rule and consistency is Jet Blue. They create real-time customer interaction, humor, flight updates, and travel tips (80%). They showcase deals, flight promotions, and loyalty program loyalty incentives (20%) while also being consistent.

[Daria Ippolito @DariaI369]

I love that Poppi gave us a heads up about their Super Bowl Ads! This caught my eye because it kept me wanting to see the Super Bowl ads. While I watched the Super Bowl I specifically looked for Poppi Ads! This generated great buzz! @RetailPro369

[poppi @drinkpoppi]

yes, you read that right! get ready to see us on your screens soon! 📺🏈🎉

[Daria Ippolito @DariaI369]

Check out this video for a deeper dive into the role of AI in Super Bowl commercials! https://t.co/4x8qB4oj0n
Do you think the future of marketing and advertisement is with AI? @RetailPro369

[Daria Ippolito @DariaI369]

When you think of AI you probably think of Open AI (ChatGPT), Meta, and Google Gemini. Did you notice how these three companies dominated over Super Bowl 2025 commercials?

[Daria Ippolito @DariaI369]

These ads are examples of application of AI in marketing. Content generation & content curation, Targeted ad & personalization, Automated chatbots and virtual assistants, and Voice and image recognition were all highlighted in Super Bowl 2025 commercials.