Tom Davis

CTO and data scientist at a small startup company, helping clients get actionable insights from #bigdata

[A Data Guy @OceanBigData]

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: https://t.co/jfl0BvJN09

[Analytics Infinity @AnalyticsInfini]

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: https://t.co/lCzmDCjXin

[IBM @IBM]

CEO Ginni Rometty discusses the importance of building relevant skills in an era where technology will affect every job: https://t.co/L4Yo4HbrTL

[Analytics Infinity @AnalyticsInfini]

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: https://t.co/lXVur1FXGm

[Data Analytics @UgcResearch]

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: https://t.co/IKtQk1uQSi

[Tom Davis @DataminingGuru]

@DrLiuBigData #AI and #bigdata form a double-edged sword.

[A Data Guy @OceanBigData]

Applying the dual perspective of customer engagement, this research (https://t.co/4FyYeKyGHS) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

[Text Mining with #AI @MmyDigital]

This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: https://t.co/hjXpIgrvWo

[Life is probabilistic! @MarketingText]

The goal of this study (https://t.co/RMmHG9md44 …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

[Text Mining and Mktg @MarketingMining]

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: https://t.co/W4ftyt4FWE

[Chief Data Scientist @BigData2Action]

This study ( https://t.co/5cVzJXvtOx ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

[Data Analytics @UgcResearch]

This JBR article uses big data analytics to derive quantifiable luxury insights (https://t.co/CiGY7owha0). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

[Marketing Professor @DrQuantitative]

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: https://t.co/u2B6GqAzW3

[Tom Davis @DataminingGuru]

Brands can leverage #bigdata and #ArtificialIntelligence to boost their marketing: https://t.co/iuVTX1QduP by @ThinkwithGoogle

[Tom Davis @DataminingGuru]

What is "Information" in machine learning: "Let E be some event which occurs with probability P(E). If we are told that E has occurred, then we say that we have received I(E) ... bits of information." from https://t.co/Zcat16eHWf

[Tom Davis @DataminingGuru]

@MissionFilm I like Cruise. Impressed with his passion for making good movies.

[SAP @SAP]

It all started with a spark of inspiration from a video game. The result is a whole new way of interacting with software.

Learn about SAP Inscribe: https://t.co/qHAiCFvbLX

[IBM @IBM]

Watch Ginni Rometty’s #Cebit18 keynote on #AI, data responsibility and the era of exponential learning here: https://t.co/KLaMKDu9UK

[Tom Davis @DataminingGuru]

Can artificial intelligence (#AI) truly decipher human emotions? https://t.co/cmwUSrB0yC

[Ad Age @adage]

.@McDonalds kicks off the national marketing of its new $1 $2 $3 Dollar Menu with traditional and social media campaigns meant to educate customers about its latest value play: https://t.co/5yzgHfxBxB