@clairestrickett @teracomb @BenKayWriter I liked that too. Surprised they've ditched that and dropped the fonts/colours they've been using consistently.
@Will_Humphrey Unless you happen to be on holiday and cashless when it happens, at which point all bets are off. We used fossilised shark's teeth once as that was all the Dorset tooth fairy had to hand.
@adliterate there's lot of this isn't there? Is there a difference between 'getting away with' large price rises when everyone else is raising their prices too (IE it's kind of expected), and gaining profitability through higher prices during more stable times? I guess there is!
@clairestrickett@adliterate@tomwgoodwin yes agree with that - so you get the conflation of creativity in a very narrow advertising sense, with creative thinking applied to other parts of marketing and business transformation, with all aspects of human ingenuity!