@vcbuzz And if you wanna learn more about executing reception marketing, check out this post about owned asset optimization #oao - the next evolution of SEO
https://t.co/RiPA34kIOQ
To connect with prospects precisely when they're ready to act:
🗸 Build your brand
🗸 Ensure technical SEO is solid
🗸 Create quality content that supports the entire #CustomerJourney
🗸 Leverage intent data services
Create the "you're everywhere" feeling. #VCBuzz
@vcbuzz#VCBuzz A5.
By doing proper, foundational, Marketing.
You start with your prospective consumers,
and do the research and analysis.
Who
Where
What
Why
How
(The "when" is usually covered as it's passive/inbound :D)
>>>
@vcbuzz#VCBuzz A5.2
Follow that up with a proper understanding of the consumer journey/funnel,
how it's seldom simple/linear,
and that it may be multi-touch, over a duration,
with different touches across different locations.
>>>
@todcordill Definitely. And brand reputation, too. Part of the user journey will inevitably bring folks to search your brand + reviews in Google, so understanding what surfaces is crucial — especially with AI generated content creating summarized answers. #vcbuzz
@vcbuzz A5) 2/3 - Develop and optimize your owned assets first so customers find them when they’re ready to act. Then, atomize those assets to fit the intent and formats for other marketing channels, and push out highly relevant, consistent messaging wherever your customers are. #vcbuzz
@seosmarty Absolutely agree with @seosmarty - Quality, original, helpful content is filling the new/coming Google AI Generative Search. In some ways, it may act like a fresh filter to highly the best content across the web. #vcbuzz
I love this "Reception Marketing" concept. It overlaps with search and inbound marketing, and takes into account that only a small number of buyers are actively looking to purchase at any given time.
#ReceptionMarketing#VCBuzz
A2. Reception marketing is more user-centric. It is a marketing approach that aligns with consumers in their moment of need — in a multichannel capacity — with the information they'll find most valuable based on their current customer journey. #vcbuzz
@vcbuzz A2) 1/3 - Reception marketing meets consumers in their moment of need — regardless of channel — with exactly what they’re searching for at any point in the customer journey. #vcbuzz#ReceptionMarketing
@vcbuzz A2) 2/3 - Interruption marketing is when brands interrupt their audience to promote products and services — Examples include television, radio, youtube, or pop-up ads. #vcbuzz
Our topic today is Reception Marketing: Meeting Customers When They’re Ready to Act with @JonasSickler#vcbuzz and you can find the questions here https://t.co/9knLN3Mvsu
"ChatGPT Prompts for Customer Support" | Yes, ChatGPT can streamline/improve support. Here are 8 helpful prompts from @seosmarty for email composition, re-engagement, responses to positive/negative reviews, training, more. https://t.co/g90vwk4xvK #ecommerce#customersupport
"6 ChatGPT Prompts for Text Analysis" | #ChatGPT can generate usable text. But the tool can also analyze existing text and suggest improvements for SEO and social media. @seosmarty explains (with examples) in this *very* helpful article. https://t.co/t1IMaXPP7h #ecommerce#seo
@seosmarty Reasons blog comments are important...
* Gives readers a chance to engage
* Makes commenters feel a part of something
* Comments can increase time on page/site
* Commenters tend to return
* UGC can aid with topicality/freshness
* UGC can inspire corrections or new content
>>>
It is good to be connected with your regular commenters on social media or Skype.
That way, if their comments aren't going live they can let you know to pull them out of spam before you delete them!
Regularly commenting used to get us sent to spam!
#vcbuzz
@1tagupta@seosmarty We're seeking input on how people feel about comments being turned off on blogs.
And also talking about a new feature on #vcbuzz to ask users for comments on your content.