dirk kunze

Building what comes after communication.
Impact Engineering | Traction Systems | Audience Strategy
Helping good ideas reach people who’ve never heard them.

[dirk kunze @DirKunze]

@UNReliefChief @UNOCHA … and there are no internal candidates?

[dirk kunze @DirKunze]

@AlboMP I grew up in a socialist world. Everyday we also produced more than we planned. #EducationInsteadOfBanning

[dirk kunze @DirKunze]

According to the @aihw (Australian Institute of Health and Welfare) there are about 3.3 Million young people aged 15–24 in Australia. Yet @AlboMP managed to #SocialMediaBan 4.7 Million.
I grew up in a socialist world. Everyday we also produced more than we planned.

#EducationInsteadOfBanning

https://t.co/NnVAlRZgDx

[dirk kunze @DirKunze]

thats what you get when the state interferes in the market. "well meaning" is not "well done"

[7NEWS Melbourne @7NewsMelbourne]

The first homebuyer scheme introduced to help young Australians enter the property market seems to have had the opposite effect. House prices are skyrocketing, especially in areas that should be more affordable. @AngeliqueOpie7

[dirk kunze @DirKunze]

Cheers from @Australia, where I am getting a head start into the new year again.
2026 will not be easy but 2025 laid a solid foundation.
Looking forward means challenges, curiosity, movement, new partners, new projects and most importantly ideas that turn into something real.

I am looking forward to it all.

#LookingForwardTo2026

[dirk kunze @DirKunze]

@GavinNewsom trolled his way to 225M impressions.
NGOs write reports no one reads.
Ideas don’t spread because they’re true. They spread if they get traction.

https://t.co/Q2j2SbMdA1

[dirk kunze @DirKunze]

@Apple just exposed today’s “thinking” AI and unintentionally held up a mirror to the cause-driven sector. We don’t just face a tech illusion. We face a traction illusion. Here’s what civil society can learn from "The Illusion of Thinking" and why it matters...
https://t.co/ISGQ6OnYeQ

[dirk kunze @DirKunze]

ha... same with this. :)

[dirk kunze @DirKunze]

That “Boost” button? It’s not a shortcut to influence. It’s a trap.
Every time you click it, you’re paying to stay inside your own echo chamber. You’re funding the illusion of reach — and losing the people who actually need to hear your message.

Check my thoughts on this. It might sting a little. But it could also save your budget, your engagement strategy and your impact.

Boosting feels good. But it’s hurting your cause.
https://t.co/5vRp7VTSBo

#ImpactEngineering #NGOComms #DigitalStrategy #TractionOverClicks #CauseMarketing

[dirk kunze @DirKunze]

NGOs, media, civil society: Are you ready for AI-curated visibility? Google now writes answers, not just shows links. Meta’s AI learns from social signals, not just posts. That means the way causes get seen (and don’t get seen) has changed. Check what I think of Googles CEO keynote for mission-driven organisations. No hype, no pitch ... just some thoughts on how generative AI is quietly rewriting the rules of public communication. - What AI sees - Why your best content might be invisible - How to stay discoverable in the new influence layer If your work relies on trust, visibility or engagement - this is worth engaging. #AI #GenerativeAI #CivilSociety #NGOs #DigitalStrategy #MediaDevelopment #Visibility #PublicTrust #GoogleIO #ImpactCommunications #SearchStrategy #ContentDesign #InformationIntegrity #StrategicComms #TechForGood #CivicTech

[dirk kunze @DirKunze]

https://t.co/QXj5ilqiE3

[dirk kunze @DirKunze]

🤦‍♂️Falsche Baustelle @fiedelseb ... Das Problem ist nicht dass es Algorithmen gibt, sondern wie sie genutzt werden.
Populisten beherrschen die Spielmechanik – datengetrieben, emotional, zielgenau.
Und was macht die @spdde?
Redet über Verbote, statt endlich selbst Wirkung zu entfalten.
Lösung statt Alarmismus: Impact Engineering.
Nicht jammern. Besser kommunizieren.
👉 https://t.co/y2oOxzBSiw

[phoenix @phoenix_de]

Der @spdbt-Bundestagsabgeordnete Sebastian Fiedler, @fiedelseb, sieht eine große Gefahr in den Algorithmen der Social-Media-Plattformen. Diese würden radikales Gedankengut verstärken und müssten europarechtlich verboten werden, so der Innenexperte.

[dirk kunze @DirKunze]

Check out my latest article: Aesthetic Warfare: The worst ideas will win, if compelling enough and distributed with skill. https://t.co/GL3x84nSWV via @LinkedIn

[dirk kunze @DirKunze]

apperently the "Magna Carta" is stored in #FortKnox as well... lets look at that first. it may offer some serious value nowadays...

[Elon Musk @elonmusk]

Who is confirming that gold wasn’t stolen from Fort Knox?

Maybe it’s there, maybe it’s not.

That gold is owned by the American public! We want to know if it’s still there.

[dirk kunze @DirKunze]

The current funding cuts are brutal. Here’s what cause-driven organizations must do now.

Overnight funding cuts of USAID etc. are not a wake-up call. They are a cold, hard reality. The most vulnerable are already feeling the impact and the future promises even greater pressure on organizations working for social change.

So, now, more than ever, organizations must prove their worth. Not just in passion, but in measurable impact. We can no longer rely on moral arguments alone. If we want to sustain support, secure funding and grow influence, we need to show (With numbers!) how we make a difference.

1. Measure and prove impact - by tracking not just engagement but persuasion: How many minds are changed, how many behaviors shift, how many new audiences did you bring into the conversation?

2. Expand reach beyond your core supporters — by using A/B testing, targeting innovation and audience-first strategies instead of just speaking to those already on board.

3. Make donor decisions easier — by presenting clear, data-driven evidence of how funding translates into measurable change.

4. Compete in the battle of ideas — by mastering the same digital techniques that populists use to grow influence, from iterative messaging to crafting narratives that resonate with real concerns.

5. Fight back against polarization and disinformation — by designing strategies that actively reach and persuade the mainstream, rather than reinforcing echo chambers.

The challenge is real. But the tools to win are already here. Organizations that embrace this shift will not just survive — they’ll lead.

#tltr: Prove it. Measure it. Lead with it.

[dirk kunze @DirKunze]

@chipwagon18 @elonmusk BBC / BBC Media Action? 🤔

[dirk kunze @DirKunze]

@chipwagon18 @elonmusk actually not hard to track or mysterious... all public information... again happy to help you out.

[dirk kunze @DirKunze]

@chipwagon18 @elonmusk well, different orgs have different labels... feel free to dig into the different budget reports. its all online... tell me if you need help :)