Dominik Prinz-Barley

Head of Brand Strategy @ Google. Purpose-Driven Brand Leader.

[Vivek Natarajan @vivnat]

Out of all the announcements at @Google I/O today, this is the one closest to my heart - our foundational research on Co-Scientist was published in @Nature and we announced its broad availability via @GeminiApp for Science.

When you are suffering from a disease, time is everything. As our collaborator and @StanfordMed Professor Dr. Gary Peltz reminds us, there are thousands of diseases out there with zero treatments. There is simply so much left to solve.

Our goal with Co-Scientist has been to give scientists superpowers and help them get to these answers faster - compressing the scientific process from months and years down to hours and days.

Much like Galileo's telescope helped us look into the stars, Co-Scientist is designed to help us make sense of the vast complexity of biological and scientific data. It is among the first examples of a truly general-purpose multi-agent system for scientific discovery.

The core research question behind it was: How can an AI system engage in the rigorous, structured thinking that’s the hallmark of science and scientists?

To tackle this, Co-Scientist builds on the principles of self-play and self-improvement underpinning @GoogleDeepMind breakthroughs like AlphaGo, generalizing them to scientific reasoning through self-debates.

Since our preprint last year, we have further improved its capabilities and have been validating it in collaborations with scientists across over 100 institutions globally, spanning both academia and industry.

And we are thrilled to see the emergence of a new form of AI-human scientist collaboration that's already leading to important new insights, discoveries and peer reviewed publications - from understanding antimicrobial resistance (published in @CellCellPress) to decoding plant immunity, to identifying new treatments for liver fibrosis (Advanced Science), cancer, neurodegenerative diseases like ALS and the grand challenge of aging.

I have always believed AI's greatest promise is accelerating scientific discovery and advancing human health.

My genuine hope for the future is that AI tools like Co-Scientist help democratize science, giving anyone, anywhere the means to pursue their child-like curiosity and change the world.

This work was done with stellar team mates spanning @GoogleDeepMind @GoogleResearch, @googlecloud and @GoogleLabs especially Juro Gottweis (@Mysiak ), who is the heart and soul of this effort.

Special thanks also to all our wonderful collaborators: Gary Peltz, @CostaT_Lab, @jrpenades, @_e_d_v_ , @iambyronic, @OpsBug, @jgooten, @omarabudayyeh Ritu Raman, Ryan Flynn, Filippo Menolascina, Velia Siciliano, Clare Bryant, Matt Onsum, Katherine Labbé and more.

Nature paper link - https://t.co/ap4woY9Fo3

Google DeepMind blog - https://t.co/LLJZ27ufPP

Gemini for Science - https://t.co/lDhsHCCXrj.

[Pushmeet Kohli @pushmeet]

The results of the research happening in my team @GoogleDeepMind have convinced me that the next era of scientific discovery will be aided by AI agents acting as force multipliers for human ingenuity.

That’s why I’m proud to introduce Gemini for Science - a collection of experimental science tools designed to support researchers at every stage of the research process. The tools include:

1️⃣ Literature Insights, built with Google NotebookLM, searches millions of scientific papers to synthesize findings and generate artifacts including data tables, slides, reports, and more.

2️⃣ Hypothesis Generation, built with Co-Scientist, simulates the scientific method via a multi-agent "idea tournament" to generate, debate, and rigorously evaluate research hypotheses.

3️⃣Computational Discovery, built with AlphaEvolve and ERA, is an agentic engine that generates and scores thousands of code variations in parallel, allowing researchers to test modeling approaches in fields like epidemiology in a fraction of the usual time.

Read more: https://t.co/l8XIg8iXCN

Register for access here: https://t.co/V3YS15mRUS

[Google @Google]

Here’s to everyone chasing big dreams this summer. #TeamUSA

[Sundar Pichai @sundarpichai]

Happy 25th birthday @Google! 🎂 Thanks to everyone who uses our products and challenges us to keep innovating and to all Googlers!

[Lorraine Twohill @LorraineTwohill]

Huge congrats to our partners @McLarenF1!
Shiny & speedy, just like Chrome 😉

[Lorraine Twohill @LorraineTwohill]

May the #PixelFold be with us all ✨Basically a Jedi in your pocket
I know I say this every year, but this is truly our best one yet! Let’s go #TeamPixel!
More to come at #GoogleIO 👀

[Dominik Prinz-Barley @DomPrinz]

Such fantastic news! A ‘Historic Event’: First Malaria Vaccine Approved by W.H.O. https://t.co/EJ8X0zN1l2

[Brandingmag @brandingmag]

Our latest #DontPanic is here 🎉 For this one, @domprinz reached out to @ThomasMarzano, global head of brand at @Philips, to discuss the bold moves Philips has made along the way and how it managed to deliver on its brand promise during the pandemic ➡️ https://t.co/7X9ncLEk92

[Brandingmag @brandingmag]

.@zakwilliams, co-founder and CEO of @youcanpym, tells us about his journey to build a movement that supports mental health, the challenges he faced along the way, and the opportunities that lie ahead in our latest #DontPanic interview by @domprinz ➡️ https://t.co/00oI1Obr1M

[Dominik Prinz-Barley @DomPrinz]

@badnewsbarrett Still: Kevin home alone.

[Brandingmag @brandingmag]

.@DomPrinz sat down with @ErikRauterkus and Muhammad Saigol, co-founders of @feelslike_july, to discuss the bold moves they made when launching their beautifully designed A/C and how they disrupted an established category during uncertain times 💪 https://t.co/wZeYB40OhY

#cx

[Dominik Prinz-Barley @DomPrinz]

@brandingmag @ErikRauterkus @feelslike_july Thank you, @brandingmag and @feelslike_july - I had a blast!

[Dominik Prinz-Barley @DomPrinz]

@GonzaloBrujo @Interbrand Felicidades, Gonzalo. Bien hecho!

[Dominik Prinz-Barley @DomPrinz]

Thanks @rebelsrulers - excited!

[REBELS AND RULERS @rebelsrulers]

“Vulnerability is not about facing where you’re losing, but where you have a unique opportunity to win.” @DomPrinz is sharing some great lessons on how we can turn our vulnerabilities into our biggest advantages in his masterclass! Hop on https://t.co/qfS7E6MTtW to watch it 🎥

[Dominik Prinz-Barley @DomPrinz]

Thanks @rebelsrulers and @brandingmag - looking forward to this one!

[REBELS AND RULERS @rebelsrulers]

.@DomPrinz from @cg42 has a comprehensive approach to how brands can benefit from acknowledging their #vulnerabilities. Learn more from a number of case studies full of strategic tips in his 30-min presentation available for 24 hours 🕛 on https://t.co/qfS7E6MTtW

#BrandStrategy

[Dominik Prinz-Barley @DomPrinz]

This was such a great convo!

[Brandingmag @brandingmag]

.@DomPrinz sat down with @msh200, chief growth officer at @bloomberg, to talk about what it takes to succeed during these turbulent times and how Bloomberg is navigating a pandemic, recession, and #disruption around every corner – all without panicking 💪 https://t.co/gA1DrEJKWc

[Dominik Prinz-Barley @DomPrinz]

I absolutely loved my conversation with M. Scott Havens, Bloomberg Media's Media's Chief Growth Officer!

You'll find the full #DontPanic interview on Brandingmag ➡️ https://t.co/GTgWfNx8T5

#strategy #brandgrowth #videostreaming #media #brands @brandingmag @business

[Dominik Prinz-Barley @DomPrinz]

I just walked past a mom here in Manhattan who explained to her 8-9 year old daughter that a woman will be the first ever Vice President - and the girl jumped up and down, overflowing with joy. That will be my forever memory of this day. #bidenharis2020

[Dominik Prinz-Barley @DomPrinz]

Humbled (and excited!) to join this incredibly important discussion - today more than ever. Thanks @brandingmag

On Nov 17 we'll explore how to make #Purpose meaningful and actionable for businesses, brands, and - mostly - people.

Free registration: https://t.co/cE5XVCx85d

[Dominik Prinz-Barley @DomPrinz]

Excited for this one! Thanks @brandingmag for having me.

[Brandingmag @brandingmag]

Join our expert panel with @Philips, @cg42, and @Glocalities_com for a candid discussion on the delicate topic that is “brand purpose” on November 17.

Register here ➡️https://t.co/rQZgUf5waZ

#masterclass #purpose #brandpurpose #brands #socialgood