If a brand can make meta work profitably, what’s the issue then?
Companies are able to make it work across lead gen, services, dtc, etc. - if they couldn’t, meta wouldn’t exist (or at least not as they do now)
If someone is just starting out, a dtc brand for example, what’s the alternative for paid advertising at scale?
@derekhalpern@OisinO@getrecharge Depends on size and incentive alignment as well
A lot of paid media agencies will work on a % of spend basis only, and if a brand uses cost caps / some sort of performance floor in their media buying, agency only makes $$$ if their creative performs