DTC podcast

[Alex @heyitsalexP]

My episode of Down To Chat with @eliweisss and @codyplof just dropped!

We talk about all my hottest retention takes:

🌶️ Why most retention marketing destroys value
🌶️ Why last click is the wrong way to measure it
🌶️ Why promos are not always the answer

And more...

[Eli Weiss @eliweisss]

It’s insane. 🤯

I’ve learned more about TOFA and Incremantality testing from this episode than in my 16 years of attribution schooling. 👨‍🏫

@codyplof and Zach from @HausAnalytics went IN and delivered a masterclass.

Check it:

https://t.co/CM1Tykd3m1

[Eli Weiss @eliweisss]

Thrilled to announce that @ChereneAubert did indeed bring the HEAT on the latest @DownToChatPod 🥵

• how focusing on retention created massive growth
• putting customer experience first
• attribution tools (obv)
• cost caps (obv)

https://t.co/B9VKSFuOjD

[Eli Weiss @eliweisss]

Who are your fav retention folks that work on the brand-side?

Looking to record some retention convos on @DownToChatPod.

[Lerer Hippeau @LererHippeau]

Thanks for having @BenjLerer on @DownToChatPod 🎉

[Eli Weiss @eliweisss]

“Every great company is an overnight success 10-15 years later.

Building great companies is so soul-crushingly hard.”

- @BenjLerer of @LererHippeau on the most recent @DownToChatPod episode

[Eli Weiss @eliweisss]

Spotify for you savages:

https://t.co/RXPngo1XXM

[Eli Weiss @eliweisss]

New episode!!

@codyplof and I sat down with @BenjLerer of @LererHippeau to talk about the future of VC in DTC.

It was a total blast.

If you give it a listen, pls lmk how you like it! 💙

https://t.co/nN54dzISNS

[Tapcart @tapcart_app]

Ex Googler Ben Kruger joined @codyplof on the latest episode of the @DownToChatPod to talk all things Google.

The two dive into it all–from Google ads to Youtube, Geolift testing, Performance Max, and so much more.

[Tapcart @tapcart_app]

Are you measuring incrementality correctly? 📊 We know, it's not easy but @codyplof has you covered!

He shares a couple of his tried and true methods of measuring incrementality on the latest episode of the @DownToChatPod.

[Cody Plofker @codyplof]

If you're launching a new Facebook ad account, you probably shouldn't be running cost caps or testing a bunch of audiences. In fact, your Facebook setup should be as simple as having 1-2 campaigns and 1-2 ad sets, nothing more. So what should you focus on?

[Raphael @RaphSaidIt]

What’s some of the best content (blogs / podcasts / videos etc) you’ve found on the topic of customer retention in D2C?

So far I’ve started here: https://t.co/GQ8wWdIWyQ

[Tapcart @tapcart_app]

2023 has been the year of retention for many brands but why the sudden shift toward focusing on existing customers vs new ones?

@lovevalgeisler breaks it down with @eliweisss on this week's @DownToChatPod.

[Eli Weiss @eliweisss]

Retention is a hot topic in DTC.

But most marketers equate retention with one thing: Spamming customers with endless emails & texts.

Here's why this thinking is flawed, plus three retention levers anyone can pull:

[Cody Plofker @codyplof]

Looking for a podcast guest for @DownToChatPod for next week. Who is the best growth marketer to have on to shoot the shit about Advantage +, creative strategy, offer creation, and more?

Tag who you want to see.

[Andrew Stallings 📈 @AStallings88]

Enjoying @flexiblefoodie ‘s perspective on social strategy from the brand and talent side this morning.

@DownToChatPod

[DTC podcast @DownToChatPod]

NEW EPISODE:

@Codyplof and @eliweisss chat with the legend @flexiblefoodie about all things social & influencer strategy for brands of all sizes.

Kendall is the brains behind brands you know and love in this space, like Graza, Canopy, & so many more!

https://t.co/4WM8AdOIjY

[Tapcart @tapcart_app]

.@codyplof & @eliweisss unpack retention solutions, testing Twitter ads, and much more on the Season 3 premiere of Down To Chat! ⬇️

Spotify: https://t.co/mV2jbOVjsk
YouTube: https://t.co/WLZestfYBJ
Apple Podcasts: https://t.co/iKHJAIoCJH

[Janelle Bell™ @jaayday]

Listened to a @DownToChatPod episode from the archives on my drive in & heard my question! Stopped me in my tracks heading my name over the speakers 😂

Thanks for including it guys! @eliweisss @codyplof

[Cody Plofker @codyplof]

If you haven't been living under a rock, you've probably heard that landing pages are one of the best ways to reduce your CPA and improve the performance of your ads. Here are 5 tips I recently picked up from @mrsharma on the latest episode of @DownToChatPod: