Prof Graeme McLean

Professor at the University of St Andrews, interested in consumers use and behaviour with technology.(Thoughts and opinions are my own)

[Prof Graeme McLean @DrGraemeMclean]

👇🏻

[Academy of Marketing Science @AcadMktingSci]

Conversations with the Augmented Reality, Virtual Reality, and Metaverse Track chairs Jennifer Barhorst and Graeme McLean for the 2023 AMS Annual Conference in New Orleans, USA, May 17 - May 19, 2023. Consider submitting your work! #AMS2023NOLA
https://t.co/V3sRs2F28V

[StrathclydeOA @StrathclydeOA]

'Regrettable-escapism' the negative effects of #mobile #app use : a #retail perspective https://t.co/BrIlNiDZ3p #marketing #psychology #MobileApp #OpenAccess @DrGraemeMclean

[Prof Graeme McLean @DrGraemeMclean]

Working in the area of technology and consumer wellbeing, check out our call for papers below 👇🏻

[Psychology & Marketing @PsychMarJournal]

Technology and Consumer Wellbeing

Guest Editors: Graeme McLean (@StrathBusiness), @dr_ninak (@RowanUniversity), @BrandPhD (@CofC)

👉https://t.co/Hd0Zmv6Eis

@WileyPsychology

[Prof Graeme McLean @DrGraemeMclean]

Check out our new paper (led by @AnaJavornik)on why individuals use AR filters on social media & how it impacts wellbeing. Authors: @AnaJavornik B. Marder, @BrandPhD @DrGraemeMclean P. Marshall Y. Rogers L. Warlop @StrathBusiness @UniStrathclyde https://t.co/XZ9y8qFVGX

[Jochen Wirtz @JochenWirtz]

Now available. It reviews the lit on AI in marketing, consumer research & psychology. Identified commonly used theoretical lenses - https://t.co/JTK2qkhkxT
.
#AI #bigdata; #datamining; #textmining; #machinelearning; #neuralnetworks; #socialmedia; #anthropomorphism

[MSI @MktgScience]

Consumers who use voice-based smart assistants may attribute “shared responsibility” to such devices, justifying indulgent choices that can affect their well-being. Find out more in our #MSI #WorkingPaper: https://t.co/c91Yc75y9B

[Jochen Wirtz @JochenWirtz]

Join us at the 12th SERVSIG Conference - 16-18 June 2022 in Glasgow - https://t.co/FnY7bQxQeh - also, I am delighted to chair the Technology & Service Track with the wonderful team consisting of Lorena Blasco, @DrGraemeMclean, @aka_VP, and Karim Sidaoui.

[Dr Kat Duffy @katmduffy]

Come join us on Friday afternoon with our wonderful line up of guests chatting about VR, AR and the immersive economy @UofGlasgow @DrKostyk @ASBSresearch

[Prof Graeme McLean @DrGraemeMclean]

Why nano-influencers are important for brands | Ad Age Digital News https://t.co/wZ0rJjjrGH

[Dr Lorena Blasco-Arcas @lorenablasco]

I’m thrilled to co-chair with such a brilliant team of colleagues the track “Technology & Service” of the coming AMA SERVSIG 2022 conference in Glasgow. Looking forward to receiving your submissions! #servsig2022 @ESCPknowledge #serviceresearch

[Prof Graeme McLean @DrGraemeMclean]

Amazon Live Video Shows Us The Future Of E-Commerce https://t.co/Uhvlp2Repd

[Prof Graeme McLean @DrGraemeMclean]

Check out our new article @MansourAlyahya on virtual reality in tourism, published in the Journal of Travel Research. Link below 👇🏻

[د. منصور اليحيا @MansourAlyahya]

الحمدلله تم نشر ورقة علمية في Journal of Travel Research المرموقة IF 10.82) Q1)

بمشاركة @DrGraemeMclean
تهدف لفهم دور #الواقع_الافتراضي #VirtualReality في التأثير على موقف السائح تجاه الوجهه السياحية https://t.co/Aej7ERsi7K

[ADWEEK @Adweek]

iPhone users were asked to grant or deny permission for an app to track their behavior on other apps on their phones. Around 96% of users opted out, and in doing so they have rejected outright the surveillance advertising system. https://t.co/6Q1dV3oaVb

[Prof Graeme McLean @DrGraemeMclean]

@katmduffy @DrKostyk @UofGAsbs @KJKristofferson @AnaJavornik Thanks for having us on the session @katmduffy @DrKostyk

[Dr Kat Duffy @katmduffy]

Come join me & @DrKostyk on 24/03 as we discuss XR and the immersive economy with @AnaJavornik @DrGraemeMclean @KJKristofferson @ASBSresearch Full details - https://t.co/upovGg6A5T #XRresearch

[Prof Graeme McLean @DrGraemeMclean]

@AnaJavornik Excellent - first of many I’m sure.

[Prof Graeme McLean @DrGraemeMclean]

Interested in the immersive economy and power of extended reality. Join us below👇🏻@UofGAsbs

[Dr Kat Duffy @katmduffy]

Interested in the immersive economy and the transformative power of XR? Join me & @DrKostyk @UofGAsbs on March 24th 2pm-3.30pm (London) with our panel of expert guest speakers including @AnaJavornik @KJKristofferson @DrGraemeMclean #XRResearch

[Prof Graeme McLean @DrGraemeMclean]

Please take part if you can 👇🏻

[Ana Javornik @AnaJavornik]

We are running a fun research on the use of AR filters and lenses on Instastories or Snapchat videos 🤓🤩 Please consider taking part in our research or share with your network! @BrandPhD @DrGraemeMclean

[Prof Graeme McLean @DrGraemeMclean]

Excellent

[University of Oxford @UniofOxford]

Today marks an important milestone in the fight against #COVID19. Interim data show the #OxfordVaccine is 70.4% effective, & tests on two dose regimens show that it could be 90%, moving us one step closer to supplying it at low cost around the world>> https://t.co/fnHnKSqftT

[University of Strathclyde @UniStrathclyde]

The 22 year wait for #TeamScotland to reach a major tournament is over! 🏴󠁧󠁢󠁳󠁣󠁴󠁿

Congrats to the Scotland national football team who have qualified for
#EURO2020! ⚽