Direct Response Copywriter | Emails & Sales Pages That Convert | Helping Founders, Coaches & E-commerce Brands Turn Words Into Revenue|Building in Public
The biggest mistake in positioning?
Trying to overwrite existing beliefs.
Desires and beliefs already exist,it's already written.
Your job as a copywriter or marketer isn't to erase it.
It's to intensify it! Make it closer to what your prospects already believe
@MercureCopy "Copy can not create desire for a product. It can only take the hopes,dreams,fears, and desires that exist in the hearts of people and focus those already existing desires onto a particular product"
A product becomes more valuable the moment it starts carrying an identity.
A $400 watch stops being an object to tell time but to display success and taste
It is a point where product isn't purchased for satisfaction but for recognition
Identity based persuasion is easier for people to accept than performance claims.
Performance claims are questioned and doubted, but identity claims allow the prospect to see themselves inside the world your product creates
@sirtimeless_ I'd say no.
Media buying's job is to run ads for products both digital and physical
Its main aim is to position products in front of the right people.
Isn't it?
Brands!!!
The goal of every piece of content you create isn't just to sell. It's to pull the reader one step closer to wanting what you offer.
The sale is what happens when enough of those steps compound in real time
@TheCopyTitan Hi Svet,
I'm a beginner copywriter a little under six months in, I am dedicated and committed to sharing everything I learn about copywriting, not just for myself but for other beginner copywriters like myself looking to navigate the copywriter space.
A follow would mean a lot
As a copywriter you need to stop burying your call to action
If you want someone to buy, say so. Clearly. Early.
"Order now. Delivery in 24hrs."
Don't make your customer guess what to do next.