Eli Root

business marketing @meta

[Eli Root @EliRoot2]

@oliviaakory congrats @oliviaakory - crushing it 👏👏

[Eli Root @EliRoot2]

@oliviaakory 11% CTR on display ads… seems legit to me 👀

[Eli Root @EliRoot2]

@oliviaakory @jonmorgenstern 😂 👋

[Eli Root @EliRoot2]

@oliviaakory Working in claude code feels like playing a video game - at least compared to changing diapers i guess 😅

[Eli Root @EliRoot2]

@AbudBakri 5 hour sleep!

[Eli Root @EliRoot2]

@hubermanlab @ScienceMagazine Transparent skin = great way to get morning sunlight directly onto your inner organs

[Eli Root @EliRoot2]

@unusual_whales

[Eli Root @EliRoot2]

@MorningBrew mental + physical availability

[Eli Root @EliRoot2]

@joe_zappa Bullish on attention for which use case?

There’s no known correlation between optimizing for attention and offline sales lift.

So for measuring campaign success — it seems like there are better options (i.e., MMM, lift testing, etc.).

[Eli Root @EliRoot2]

@biancoresearch Live-streaming @Phish_FTR performing @SphereVegas

[Eli Root @EliRoot2]

@PhilKiel 😂

[Eli Root @EliRoot2]

@oliviaakory when I was brand side.. my google reps seemed perplexed when I asked about closed loop/ coversion lift product offerings (we ran our own geo-experiments then)

it’s really amazing how much time & effort is wasted on misleading metrics in an industry that’s considered data savvy🤷🏻‍♂️

[Eli Root @EliRoot2]

@ClayTravis @espn This will only drive more attention/viewership for Michigan games…

[Eli Root @EliRoot2]

@gannonbreslin uncle rico would approve

[Eli Root @EliRoot2]

@Park3rC @GianmarcoSoresi You’re comparing Israel to Al Qaeda, not Hamas? Is it realistic to think Israel wouldn’t respond?

“In the days & weeks following 9/11, Americans overwhelmingly supported military action against those responsible for the attacks. In mid-Sep 2001, 77% favored US military action.”

[Eli Root @EliRoot2]

@ehhhpick @MinnieFluff @PhishatMSG 😂

[Eli Root @EliRoot2]

@heyscottyb 5th song encore

[Eli Root @EliRoot2]

@TheCoolestCool @Moz I like this— reminds me a bit of the @garyvee content model (start with a long form asset like a podcast, keynote, blog post, etc., then adapt shorter form versions for broader distribution, always tailored for the platform/ channel).

[Eli Root @EliRoot2]

@janthonylong great thread 🔥 🔥

[Eli Root @EliRoot2]

@larsmnr @MeadeIndeed @LastPass @Bitwarden what’s the “2FA thingy with prem”?