Formula for a punchy pitch opener:
What you do + who you do it for + results
e.g. I write landing pages for SaaS brands that increase downloads
The more specific, the better.
When an organization tugs on my heart strings is when I feel most compelled to donate. This is why I have donated to the ASPCA in the best. Animals have always been close to my heart and I love being able to help through donations. #ChicoPRW
"Extra adverbs, adjectives & buzzwords don’t make a company, or its technology, sound cool, or better or different. It makes them incomprehensible."
Plain Language Usually Wins
https://t.co/2nV2HewdW2 @Frank_Strong@SwordandScript
Life Hack:
Unfollow anyone who makes a habit of complaining and arguing on social media every single day. It can mess up your psyche without you even realizing.
📢 DO. YOUR. RESEARCH. BEFORE. YOU. PITCH. 📢
Sending pitches without first doing research about WHO you should pitch does us ALL a disservice.
Please - and thank you. 😌
Via @PRisUs
Blind pitching in the hopes a journalist will cover your random topic is a big PR no-no.
ALWAYS think about the visuals as you prepare to announce your news or pitch a story.
Do you have a high-resolution photo you can send along with the pitch?
How Visuals Help You Achieve Greater Success With Your PR Efforts
https://t.co/F300QwfDFu #PRtips#mediarelations