Enhanced Games

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[Enhanced Games @enhanced_games]

Dylan Cooper added 15kg (33lbs) to his Clean & Jerk at age 29.

Three years after his previous best. In strength sports, 1kg is a win.

Build your protocol at https://t.co/3Ls2ymD7xd.

[Enhanced Games @enhanced_games]

Moments from Tristan Evelyn's $250,000-winning 100m sprint at last week's Games.

[Christian Angermayer @C_Angermayer]

I'm still pinching myself every day over the fact that @enhanced_games engaged more than 1 billion people globally. For any entrepreneur, building something that captures the world's attention is the dream.

In a matter of weeks, the Enhanced Games went from zero to one and established themselves as a globally recognized sports brand.

And I am sure many people here on X can attest that the Games have been the talk of the town - not just online, but at dinner tables, in group chats, and across countless real-world conversations.

What has been achieved with essentially zero traditional marketing or media spend, driven almost entirely by the power and controversy of the idea, is something that most new sports leagues would have to spend hundreds of millions - if not billions - of dollars to accomplish.

That's capital $ENHA has preserved for its shareholders.

And this is only the beginning.

Now Enhanced Group has to prove - and I believe they will – that they can convert this unprecedented level of attention into sustainable businesses across both sports and telehealth.

Stay tuned.

[Enhanced Games @enhanced_games]

More than half of all personal bests at the Games were set 7+ years after the athlete's previous one.

Shop now at https://t.co/3Ls2ymD7xd.

[Enhanced Games @enhanced_games]

12-time Olympic medalist and swimmer @RyanLochte thinks the Enhanced Games are going to change sports forever…and we agree.

Read the full article: https://t.co/SMlAk2xLDJ

[Enhanced Games @enhanced_games]

Enhanced Games captured the world’s attention.
• 1B+ people engaged worldwide over 7 days
• 4M+ live views across owned + partner platforms
• 1M+ hours of live competition watched globally
• 1.9M live viewers driven by top Twitch streamers

Built to scale attention. Delivered it at global sporting scale. $ENHA

More Information: https://t.co/6LVNLRAZdl

[Christian Angermayer @C_Angermayer]

It's pretty crazy.

Our inaugural @enhanced_games engaged more than one billion (!) people worldwide.

For several days, we dominated the global internet conversation. And these figures do not even include Roku streaming data, which Roku does not publicly disclose. Roku alone made the broadcast available to more than 100 million households across North America.

As I've said before, Enhanced Games is an extraordinary "attention and emotion" gathering machine. We now have the opportunity to convert this massive brand awareness into both sports-related revenues (sponsoring, future media rights) and consumer/telehealth revenues.

What's even more remarkable is that all of this has been achieved with only marginal (media) investment, as a significant portion of the event itself is funded through sponsorships.

Reaching this level of global brand awareness would typically cost a new sports league hundreds of millions, if not billions, of dollars. Instead, we've built it organically and efficiently - creating substantial value while preserving capital for our $ENHA investors.

[Maximilian Martin @max_enhanced]

Breaking Personal Bests has always been a core objective of the Enhanced Games. And we are extremely proud to have delivered 21 PBs amongst the 42 competing athletes last Sunday.

Enhancements are relevant for everyone.

[Christian Angermayer @C_Angermayer]

Great discussion with @MacGillivrayCPA on all things @enhanced_games

The most interesting conversations happen when the FUD is at its peak.

We discuss what I believe the market is missing with respect to $ENHA, and explain where I believe this story is headed.

Check it out.

[Anthony Pompliano 🌪 @APompliano]

I sat down with @C_Angermayer to discuss the Enhanced Games.

He reveals the event's financial performance and what he wants to change in the next Games, along with explaining the long-term vision and what he thinks the critics are getting wrong.

Full episode: https://t.co/nE9bKm8HEb

[Maximilian Martin @max_enhanced]

Recap of the our recent Press Attention (not Socials):
- 4,000 earned media articles with 16.7 billion UVM in 2026 alone
- 9.8 billion of that over 4 days around the Games
- Read more in today’s press release

The commercial beauty of what we've built with the @enhanced_games:

We created a global stage - not just for elite sport, but to show the world what's possible when Living Enhanced. A World Record. 21 Personal Bests. Athletes in their 30s outperforming their younger selves. A 35-year-old woman performing better than in her 20s, when she was a two-time world champion.

That's not just exciting to watch. That's authentic and genuine proof that the products work.

We utilize the games to showcase to the world what peak human performance actually looks like, then give consumers access to those exact same tools through our LiveEnhanced consumer platform.

Awareness → access → results. Help people become the best versions of themselves.

That's the business. That's the mission.

And our content resonates. People are watching.

The flywheel is just getting started.

🔗 https://t.co/uNzgs8Rhql

$ENHA

[Enhanced Games @enhanced_games]

@bryan_johnson breaks it down:

Enhancement is individualized, defined by goals and physiological biomarkers.

In track performance, optimize body composition for explosive output, less non-functional mass, more lean muscle, maximum training capacity.

[Christian Angermayer @C_Angermayer]

“Virtue is a mean between two vices, one of excess and one of deficiency.”
- Aristotle, Nicomachean Ethics

It is actually fascinating to watch how the @enhanced_games are being attacked from both ends of the spectrum.

On one side, we have the traditional sports establishment - the IOC, legacy governing bodies, and others - or, with respect to performance-enhancing drugs (PEDs), what I would call the “promoters of deficiency.”

They continuously branded the Enhanced Games as “dangerous” and even claimed that “people will die.”

In Germany, we have a saying: “Don’t ask the frogs if you want to drain the swamp. Of course they croak.”

And of course, the inaugural Games decisively debunked that narrative.

Nobody died. Obviously.

Quite the opposite: The clinical data indicates that many of the Enhanced athletes are in the healthiest physical and mental condition of their lives.

More importantly, the data shows that a significant part of the performance-enhancing effect comes not from creating “superhumans,” but from repairing and reversing the damage caused by elite sport itself.

In short: PEDs, when done right and under medical supervision, work - and are very good for you.

Now, interestingly, the Enhanced Games are also getting attacked from the other side - from people who want no regulation at all, expected a circus of chemically enhanced “freaks” instantly shattering every world record at the very first event, and who wanted to see “excess.”

Those people fundamentally misunderstand the concept as well.

The Enhanced Games advocate for the responsible, medically supervised use of performance-enhancing therapies.

These substances are not magic bullets. They do not transform an average athlete into a world-record holder overnight.

What they do is far more profound:

They help people become the best versions of themselves.

If you are already one of the best swimmers in the world, like Kristian Gkolomeev, the best version of yourself may indeed become a world-record holder.

If you are an athlete in your 30s, PEDs can bring you back to the best version of yourself from your 20s - and beyond.

In the case of Megan Romano, the best version of herself at 35 (!) outperformed her 22-year-old self.

Or take Emily Barclay: a few weeks of enhanced training elevated her from collegiate-level competition to Olympic-medal-caliber performance.

Or take Cody Miller, who at the age of 34 won both the 50-meter and 100-meter breaststroke events while beating personal bests he had set years ago.

In total, at the inaugural Enhanced Games 21 personal bests were broken by 13 athletes, most of them over the age of 30. Several athletes set two personal bests in a single night.

This level of frequency and consistency is simply unheard of in elite sport.

That’s the power of PEDs.

And that is precisely the promise of ENHA’s telehealth business for all customers.

Enhanced Group is building a platform designed to help EVERYONE improve performance, recovery, longevity, confidence, health, and quality of life - responsibly, medically, and scientifically.

And we will continue building while simultaneously educating both extreme sides of the debate.

In fact, we love our critics.

Because every controversy drives attention. Every attack increases awareness. And in today’s world, attention and brand recognition are among the most valuable assets a company can possess.

Just look at the numbers $ENHA released today:
• 4,000 earned media articles published across outlets with a combined 16.7 billion unique visitors monthly (UVM) in 2026
• Press coverage reached a crescendo during Games weekend, with 59% of total UVM (9.85 billion) occurring in the four days surrounding the Games
• Broadcast news coverage generated additional reach to 932 million people worldwide

And those figures do NOT yet include the massive social media reach. Those numbers will be disclosed next week. Stay tuned.

I believe all of that attention will monetize into future sports revenues. We are getting inbound interest left and right from new sponsors, partners, and athletes.

And I believe it will monetize into telehealth revenues as well.

To put the value of the free attention generated by the “crazy fringes” into perspective: $HIMS spent almost $700 million on marketing in 2024 alone.

Over time, I believe we can achieve comparable growth trajectories with only a fraction of that spending - because the Enhanced Games generate extraordinary amounts of organic global attention, as today’s news demonstrates.

A heartfelt thank you to all the crazies. Keep croaking.

[Enhanced Games @enhanced_games]

Enhanced Games captured the world’s attention.

•⁠ ⁠4,000+ earned media articles
•⁠ ⁠16.7B combined monthly unique visitors across coverage
•⁠ ⁠932M estimated global broadcast news reach
•⁠ ⁠59% of total reach happened during Games Weekend alone

The conversation is just getting started.

Read More: https://t.co/vQAMaUW6nG

[Enhanced Games @enhanced_games]

33 days.

That’s all it took to build the future of sport in the middle of Las Vegas.

From an empty site on April 21 to a full competition complex by May 24 - pool, track, lifting platform, suites, grandstands, and thousands witnessing history at the Enhanced Games.

What a week. What a build. What a beginning.

[Enhanced Games @enhanced_games]

“The Mountain” @ThorBjornsson_ cannonballs into the Enhanced Games pool after the Games on Sunday 🌊

[Enhanced Games @enhanced_games]

Official Announcement:

A $10,000,000 world record bonus awaits any sprinter who breaks 9.58 seconds in the 100m dash at the 2027 Enhanced Games.

Read more: https://t.co/R8ppuqpk7O

[Enhanced Games @enhanced_games]

More than half of all personal bests were achieved at least 7 years after the athlete’s previous best. The average age of those performances: 30 years old.

The inaugural Enhanced Games challenged what traditional sport says is possible.

Read CEO Max Martin's full breakdown: https://t.co/oom6ei65Da