Maximilian Martin

29 | NYC
Co-Founder & CEO @enhanced_games
Redefining human performance
Documenting the journey
$ENHA

[Maximilian Martin @max_enhanced]

World record. 21 personal bests. Performing better than ever, healthier than ever, richer than ever - happier than ever.

Plus we just offered $10 million to beat Usain Bolt's record.

My full letter to shareholders is live.

https://t.co/cr5d2OMsoj

[Maximilian Martin @max_enhanced]

Breaking Personal Bests has always been a core objective of the Enhanced Games. And we are extremely proud to have delivered 21 PBs amongst the 42 competing athletes last Sunday.

Enhancements are relevant for everyone.

[State Change @JoinStateChange]

The @enhanced_games begin today.

The most controversial sports event kicks off today in Las Vegas. Is this a new era for Sports ?

[Kyle O'Brien @analog_kyle]

There's been a lot of chatter about the @enhanced_games following the event last weekend. I had the opportunity to sit down with @max_enhanced himself just prior to the games and here are a few takes that may surprise you.

Media Perception vs. Reality
The event was labelled the "steroid olympics" in mainstream media, evoking images of needles in dark alleyways and bad incentives. The reality was much different. It's clear that Max and team care deeply about the athletes, which shows in their medical oversight, personalized protocols and (surprise!) their willingness to pay them. Becoming Enhanced was opt-in and some athletes won despite forgoing the drugs at their disposal (more on this later).

Ethics & Fairness
First, a few choice quotes from anti-doping agencies and the IOC themselves:

"If you want to destroy any concept of fair play and fair competition in sport, this would be a good way to do it."

"a dangerous clown show that puts profit over principle at the expense of kids across the world thinking they need to dope to chase their dreams."

"a Roman circus… sacrificing the lives of people purely for entertainment."

On fair play. The playing field was level, it's simply a different field. The most revealing stat, in fact, was that 40% of Olympians admit to doping, they just don't get caught. Worse, they using masking agents to cover the drugs to avoid punitive testing applied prior to the games. Enhanced applies both a uniform ethical standard and incentive structure to optimize for athlete performance, health and compensation.

On Winners & Losers
Post-game commentary was focused on the fact that not enough world records were broken or non-Enhanced athletes won the day e.g. what does this experiment prove? Sure, this is true. But the commentariat is missing the forest through the trees.

I think the biggest win was in the "personal best" category. The fact you can take someone out of retirement and have them beat their 20-year old self. This is a medical marvel and in some ways more impressive than a world record.

Additionally, it's pretty clear that if you take an average Joe and enhance him, he's not going to beat Usain Bolt. This was a first time event, that attracted some impressive but not necessarily top .01% athletes. That will change over time.

Medical oversight and enhancements will become normalized, or rather, come out of the shadows. We enhance ourselves in nearly every other category (botox, fillers, GLP-1s, adderal etc.). Sport feels like a logical place that's already on the bleeding edge of science and human health.

The Games are just a Front End
The Enhanced Games was an introduction to the world. But the company is building a much larger strategy. Telemedicine + Biopharma. Discover new enhancements, get FDA approval, work with top-tier human athletes to fine tune protocols, deliver to masses.

As @C_Angermayer said, the TAM of vanity is nearly 100%. Hate it or love it, human enhancement is here to stay.

[State Change @JoinStateChange]

Your heart wasn’t built to quit at 84. @enhanced_games CEO @max_enhanced on why aging is a problem we haven’t solved yet — not a destiny we’re stuck with.

[Anthony Pompliano 🌪 @APompliano]

I sat down with @C_Angermayer to discuss the Enhanced Games.

He reveals the event's financial performance and what he wants to change in the next Games, along with explaining the long-term vision and what he thinks the critics are getting wrong.

Full episode: https://t.co/nE9bKm8HEb

[Maximilian Martin @max_enhanced]

Recap of the our recent Press Attention (not Socials):
- 4,000 earned media articles with 16.7 billion UVM in 2026 alone
- 9.8 billion of that over 4 days around the Games
- Read more in today’s press release

The commercial beauty of what we've built with the @enhanced_games:

We created a global stage - not just for elite sport, but to show the world what's possible when Living Enhanced. A World Record. 21 Personal Bests. Athletes in their 30s outperforming their younger selves. A 35-year-old woman performing better than in her 20s, when she was a two-time world champion.

That's not just exciting to watch. That's authentic and genuine proof that the products work.

We utilize the games to showcase to the world what peak human performance actually looks like, then give consumers access to those exact same tools through our LiveEnhanced consumer platform.

Awareness → access → results. Help people become the best versions of themselves.

That's the business. That's the mission.

And our content resonates. People are watching.

The flywheel is just getting started.

🔗 https://t.co/uNzgs8Rhql

$ENHA

[Maximilian Martin @max_enhanced]

@Polymarket This is not news. Has been in every SEC filing we did thus far and also pretty common for a company in our stage