Nidhi Jain

🆗Amateur Classical Dancer

🔛Full-time Mommy

🔝Fundraise + M&A Advisory for Consumer Brands at R72 Partners

[Orange Book 🍊📖 @orangebook]

Highest blessings in life:

- married to someone who loves you and who is growing in the same direction

- freedom to work on a long-term vision that reflects core values that you deeply care about

- resources to invest in yourself and become who you always wanted to be

- deep connection with your parents, understanding where they come from, understanding where you come from

- resources to support younger people who remind you of who you once were

- time to read thought-provoking books and develop a uniquely creative mind that can see and think what no one else can

- caring, non-judgmental, emotionally mature friends that you can regularly meet and talk about everything openly

- a high-energy body that is the product of your long-term discipline, tough trainings, healthy lifestyle

- a calm, witty, sharp mind that is the product of compounding your curiosity over the decades

- living in a place where people have common sense and where things make sense

- time to write the books that your children might want to read in the future

- occasional periods of time alone where you can step away from the noise, clean your mind, update and clarify what you want from life

[Nidhi Jain @EnnnJenn]

@jspujji 🔥

[David Senra @FoundersPodcast]

Notes on Charlie Munger’s commencement address:

1. What do you want to avoid in life: Sloth and unreliability.

2. Envy, resentment, revenge, and self-pity are disastrous modes of thoughts. It is a ridiculous way to behave. When you avoid it you get a great advantage over everyone else.

3. If you wish to persuade appeal to interest, not to reason. Human self-service bias is so extreme.

4. Cicero is famous for saying: “A man who doesn’t know what happened before he was born goes through life like a child.”

The sacrifice and the wisdom and the value transfer that comes from one generation to the next can never be underrated.

All of my life I have admired Confucius. I like the idea that there are values and duties that are learned.

All of that should be passed onto the next generation.

5. The safest way to try to get what you want is to try and deserve what you want. You want to deliver to the world what you would buy if you were on the other end.

6. Think about the type of funeral you want. There is a story about a person who died. The minister said it is now time to say something nice about the deceased. Nobody came forward. After long time a person came up and said, “His brother was worse.” That is not the kind of funeral you want.

7. Wisdom acquisition is a moral duty.

It is not just something you do to advance in life. This means you are hooked for lifetime learning. Without lifetime learning you people are not going to do very well. You will not get very far in life based on what you already know.

8. Berkshire Hathaway may have the best long term investment record in the history of civilization. The skill that got Berkshire through one decade would not get it through another decade without Warren Buffet being a continuous learning machine.

9. If you watched Warren Buffett half of all the time he spends is sitting on his ass and reading. The other half of the time he is talking one on one with highly gifted people.

10. I always obeyed the drift of my nature. If other people didn’t like it well I don’t need to be adored by everybody.

11. The way complex adaptive systems work is that problems are usually easier to solve if you turn them around and reverse them.

Invert, always invert.

12. Avoid extremely intense ideology. It turns your brain into cabbage.

13. Avoid working with someone you don’t admire and don’t want to be like.

14. Intense interest in a subject is indispensable if you want to excel in it.

15. Life will have terrible blows in it. Horrible, unfair blows. It doesn’t matter. Some people recover and others don’t.

The attitude of Epictetus is the best.

He thought every mischance in life is an opportunity to behave well and learn something. He thought you should utilize the terrible blow in a constructive fashion.

That is a very good idea.

[Dan Go @CoachDanGo]

Harsh weight loss advice no one wants to hear in 2025:

1. Obesity is not about genetics. It's about epigenetics. The foods you eat and your environment will be the main tool in how much fat you gain or lose.

[Nidhi Jain @EnnnJenn]

@championswimmer Have you had a chance to speak to the Mokobara founders too? Brand genesis is nothing like MrBeast and the founders really do care about design + quality :-)

[Alex Brogan @_alexbrogan]

This is a goldmine.

This study explored how the best CEOs think:

[John Rush @johnrushx]

5 years ago, I needed 30 people & $3M in funding to build just one startup,

Today, I run 11 bootstrapped SaaS projects with just a handful of people.

These AI agents & tools 10x busy founders in marketing, coding, legal, operations, design, sales, anything 🧵 :

[Jonathan Snow, DMD @drsnow]

Advertising on Meta isn't getting easier.
Yet too many accounts are still missing the fundamentals.

10 "Table Stakes" Essentials for Running Meta Ads in 2024:

1. 3rd Party CAPI solution

2. IG & FB Shop setup (properly)

3. Audience segments defined in "Advertising Settings"...hint: use Shopify Audience's Existing Customer segment

4. "Performant creative" in each ad set. PC = 9x16 asset w/ sound on

5. Standardized naming conventions at campaign, ad set, and ad levels

6. Naming conventions that enable data flexibility w/ every variable

7. Dedicated campaigns w/ specific creative for: prospecting, retargeting & retention

8. Analytics/dashboard that automates reporting for media buying & website performance, creative, contribution margin, LTV, & cust acquisition/retention

9. Upsell/cross-sell app on site to increase AOV

10. Destination/Funnel testing (advertorials, LPs, offers)

Recently onboarded an account that didn't have most of these 10. Within 2 months of implementing them, we were able to 8x daily spend on Meta (& increase ROAS).

[Suraj Clark Prasad @clarkprasad]

@kmr_dilip These are beyond pearls of wisdom. It is a beacon of light to help folks like me and others. Could not resist @kmr_dilip made this below so that one can take printouts and do a self-check.
Thank you!
I am continuing to chug along https://t.co/bUc34kmELE

[Shreyas Doshi @shreyas]

To be a clearer thinker, first understand yourself. As you begin to truly understand yourself, you will now be surprised how well you also understand the world: https://t.co/UFvtIYfP4J

[Sarvesh Shrivastava @bloggersarvesh]

After 12 years in Ecommerce SEO, here's every SEO tip I could come up with:

1. Get your main keywords in the H1, H2, and URL slug.

[Sajith Pai @sajithpai]

My colleagues Marmik [@mar_kodi] supported by Nachammai [@llnachull] have put together all their learnings, on how to conceive and execute a consumer tech venture, into this guidebook.

Everything from how to do keyword research to think of white spaces, to landing page optimisation, to clickstream analysis to pitching investors, it is all there in the @BlumeVentures ConsumerTech Guidebook.

The only part that is missing is on getting to PMF, and I had to beg and bribe Marmik and Nachu to drop that ha ha, so I could have something to write about in my upcoming PMF playbook;-)

Check it out, bookmark it and keep reading -https://t.co/QQpKQWIz7j

[Shreyas Doshi @shreyas]

For many of us in 2024, life & career can be confusing & exhausting.

No matter where we look on social media, we will find people who seem wealthier, luckier, prettier, healthier, more popular, more successful, smarter, happier than us.

As highly ambitious people who’ve been programmed from an early age to keep striving, keep achieving, keep excelling, what are we to do?

Here’s a solution to consider, in 3 words:

Aim for Mediocrity

Yes, you are reading that right.

Aim for Mediocrity.

Here’s what I’ve done for nearly a decade now:

1) Aim to be mediocre at most things

2) Celebrate this mediocrity

3) Then focus on excellence at a few things

4) Make sure those few things align with my passions, my strengths, and what the world values

5) Work hard at those few things for long periods of time

6) Find rewards in the act of getting better, not in immediate external feedback

7) Get clarity on what rewards really matter to me

8) Trust that those rewards will come

9) Tweak my approach as I learn more

An acceptance of our mediocrity is really a ticket to freedom.

But very few smart & ambitious people recognize this.

This isn’t about giving up or “being a loser”.

It’s about recognizing that, when all is said & done, very few of the things that bring us lifelong anxiety actually matter.

Alright, so how might we go about actually doing this?

My answer: Life principles.

So I’ll leave you with some of my life principles below.

They are always work in progress, but the ones below have stayed stable for the past 5-6 years

Sidenote: I am not saying these should be YOUR life principles or ANYONE’s life principles. Examples are useful for better understanding, so view this as merely an example of what’s worked/working for 1 person. If something resonates, consider adopting it or adapting it for yourself. If something doesn’t resonate or if you hate it, just ignore it.

Principle 1:
I do not wish to be remembered after I die. By anyone.

Principle 2:
I do not wish to be famous while I am alive.

Principle 3:
I want to be wealthy, but I do not seek to be the wealthiest person I personally know.

Principle 4:
I do want to be the wisest person I personally know. To do this, I want to learn from everyone I come into contact with. Everyone.

Principle 5:
I do not want to do anything that’s mainly aimed at impressing others.

Principle 6:
I do want to be the best parent I possibly can.

Principle 7:
I want to continue learning my craft as best as I possibly can. In my case, this craft is products & product management. (this last principle has lasted the longest in my list, approximately the past 17 years)

And finally, the principle that allows me to follow these 7 principles as faithfully as I can:

I accept mediocrity in other aspects of my life
Sometimes I’ll do better than mediocre (great)
Other times, I’ll do worse (not great, but fine)
Just be good-enough to avoid disaster

Best of luck to you ✊🏾 👍🏾

[Tushar Mehta @tushaarmehtaa]

@arindam___paul opus 3: for everything marketing -> writing copies for landing pages, scripts for reels, tweets, and threads.

gpts: make very early MVP for my app.

sonnet 3.5: learning programming, math, and all logic-based tasks.

hope this helps! dms open if you wanna discuss more :)

[Shreyas Doshi @shreyas]

Consider this statement:
“Steve Jobs was absolutely great at execution”

If someone’s response to this statement is “no” or “absolutely not”, and their rationale is that

“well, Steve Jobs was great at vision, strategy, design, taste and he hired people who were great at execution”

that means they don’t understand what great execution is, nor do they understand what great strategy is.

Many people have in their heads a neat separation between
a) “strategy” and
b) “execution”

These folks don’t actually understand what great execution entails.

In their career they have often been naive beneficiaries of a juggernaut whose current momentum is largely a function of its past momentum, not so much of the frenetic activity they seem to be so proudly & visibly engaged in right now.

These folks tend to associate great execution with discipline, experiments, structure & process, incentives & alignment, relentlessness, stakeholder management, project management, exec comms & optics, nights & weekends, hitting dates, etc. etc.

All of which can be important of course, but just those things by themselves will never make you great at execution.

Some people in product (even some executives) often forget that being great at “doing stuff and showing you’re doing stuff” is not the same as being great at execution.

Highly visible activity is not great execution.

Seemingly intense activity is not great execution.

Shipping on the committed date is not great execution.

Great execution is ultimately about outstanding results & singular impact.

Great execution requires superb intuition, creativity, strategic & clear thinking, influence, and having better ideas than anyone else — at every single step of the long long road to success.

[Rohan Das @rohaninvestor]

Don't miss this 28-minute masterclass by Aswath Damodaran if you're into investing: 👇

Save it for later🔖

[Shreyas Doshi @shreyas]

Most problems & situations that trouble you at work can be better solved & better managed if you manage your own psychology. And for that, you must understand yourself better. An 8 minute tutorial on this topic, with some fairly advanced ideas:
https://t.co/f4Fp9Cmq9E

[Parul Gautam @Parul_Gautam7]

Tech is so WILD

CES 2024 will make you question EVERYTHING

(Here are some Wild Tech)

[Peter Czepiga @peterczepiga]

If I was a bootstrapped ecomm founder with NO ad experience testing Meta ads for the first time, here's how I'd get to profitability for exactly $4,247, without an agency's help:

Source 5 content creators from https://t.co/sy5GKISMkx. Pay them each their rates ($150-$300 per video) to make 1 video x 2 hooks for your brand. Unlike other UGC platforms, BMC allows you to form direct, ongoing relationships with these creators. This is key.
Use @foreplay_co ($99/mo) to find 10 static ad designs that you like. Look at competitor brand’s ads and sort their ads by “longest running”.
Sign up for the @KonstantDesigns Startup plan ($599) and share the 10 Foreplay links with their editing team.
Use ChatGPT to generate alternate copy for each ad, and instruct the Konstant designers to make 3 iterations of each static using that alternate copy.
Once you get all of your content back from BMC, share those assets with Konstant, instructing them to make a mashup of the influencer content, giving them 5 “hook” iterations (meaning the headline in the first 3 seconds of the video) for the mashup that they make.
You can use Flighted’s Ad Concept Architect Custom GPT (https://t.co/R2i01ijjg1) to generate these hooks.
Set up a new campaign on Meta. Use Campaign Budget Optimization (set a campaign budget of whatever your target CPA is, multiplied by 25) and just use simple Broad targeting, only excluding past 180 day purchasers using the Meta pixel.
Make a new ad group for each group of creative you’ve received - the standalone BMC videos unedited (1 ad group for all 5 videos), each unique static design (10 ad groups total for the statics), and the influencer mashup ad iterations (1 ad group for all 5 iterations)
Set a bid cap equal to your target CPA + 25% for each ad group. Set your website homepage as the ad destination URL.
Sign up for @Pagedeck ($149) and use their pre-templated LPs to generate a brand new advertorial style landing page. Test this against your out-of-the-box Shopify home page. Use VWO ($0) to set up the A/B test as a URL redirect. Make sure your price point isn’t below $30.
Turn on your campaign and spent $1000. Adjust your bid caps on each ad group, either up or down, to ensure that each ad group gets at least 10% of your total daily budget each day, and to ensure that your top spending ad groups remain efficient. Note that as you decrease your bids, the ad group will spend less at a lower CPA. If you increase them, the ad group will spend more, potentially at a higher CPA.
Once $1,000 has elapsed, duplicate the top performing 3-5 ads into a NEW campaign called an Advantage+ Shopping Campaign. Update the ad URLs to whichever landing page won your A/B test (this may not be statistically significant, so you may need to use your gut based on the data you see).
Negotiate whitelisting access from the content creators who produced your top 2 performing UGC ads (should cost another $100-$300). Set up an additional 2 ads in this Advantage+ Campaign that are just duplicates of your top UGC ads coming from the creator handle, not your brand handle.
Let this new campaign rip for an additional $1,000 in spend. By the end of this, you should have broken through to profitability!

Total cost: $4247 for a profitable acquisition engine. What am I missing?

[Navin Kabra @NGKabra]

Devanagari is an extremely elegant script. But this was never explained to us in school.

A thread on the awesomeness that is devanagari.

Let's start with the things that my teachers did *not* teach me in school: