Eric Franchi

Investor in adtech companies via @AperiamVentures. @Pacvue BoD. @Marketecturetv + @OpenMarketPod co-host. Faixa Roja.

[Eric Franchi @ericfranchi]

@Schwalm5132 truth!

[Eric Franchi @ericfranchi]

Interesting data that shows what matters/what doesn't with creator content.

[layers @layers]

We analyzed 23M TikTok videos and 13.3T views.

Frankly, a lot of social media advice is bullshit.

Best time to post: basically noise.
Don’t post too much: wrong.
Keep it short: wrong.
Stay in your niche: barely matters.
Take a break and the algo punishes you: nope.

21 rules tested.

When you post is noise. What you post is signal.

https://t.co/jWFkETwsIT

[Eric Franchi @ericfranchi]

@joe_zappa @OpenMarketPod @douglauretano @AaronGoldman Good one https://t.co/97lC3HXHVV

[Joe Zappa @joe_zappa]

On @OpenMarketPod today: @douglauretano, CEO and founder of Tuple.

As @AaronGoldman would say, it all started on X where I got to know Doug, who's a great CEO evangelist.

We talk why adtech needs a "next-gen" DSP and where to get the best pizza in NYC.

[Eric Franchi @ericfranchi]

@AdamSingolda @taboola @NBCUniversal Congrats! Big things

[Eric Franchi @ericfranchi]

@antoniogm https://t.co/qa4b5EhWBb

[Eric Franchi @ericfranchi]

@jbahrdestefano Very well said.

[Joe Zappa @joe_zappa]

On the Adtech Marketing Podcast today: @workweekinc CEO @AdamRy_n.

This is a great one for entrepreneurs + CEOs. We discuss competing and failing at school and athletics, learning to level with teachers, employees, and customers, and the common lies in b2b marketing.

Out now!

[Eric Franchi @ericfranchi]

We at @aperiamventures believe AI will usher in a golden age of entrepreneurship in mobile apps. It's never been easier to build.

This places a greater focus on distribution. The winners of tomorrow will win on growth, not just building.

Our latest portco @layers has a unique approach to solving this. They read an app, website, or App Store listing, find the people who actually want it, build the content and ads to reach them, and then trace every install back to what caused it.

Software is solved (cc @MikeKhristo). Growth is next. Lets do it.

[layers @layers]

Building an app has never been easier. Getting users still sucks.

Layers finds the people who actually want your app, builds the content and ads to reach them, then traces every install back to what worked.

Start free. 7 days on us. ⬇️

[Eric Franchi @ericfranchi]

@layers Been waiting for this! Let's grow.

[Eric Franchi @ericfranchi]

@aripap a topic that will not die!

[Eric Franchi @ericfranchi]

Who thinks they have the best definition of the open web?

What about the open internet?

Are they the same thing, or different?

[Eric Franchi @ericfranchi]

@douglauretano nice! yeah, technically "to open"

[Eric Franchi @ericfranchi]

@HatesAdtech I'm going with this moving forward

[Eric Franchi @ericfranchi]

@DanielDruger @joe_zappa yeah I heard your pod this week :) cc @JamesBorow

[Eric Franchi @ericfranchi]

@vinny_rinaldi3 I get it. This is a good explanation of -Web vs -Internet.

I think people get hung up on Internet = CTV sometimes.

[Eric Franchi @ericfranchi]

@TimRowe_SOS @viant_tech @JonathanDSchulz straightforward

[Eric Franchi @ericfranchi]

@TimRowe_SOS @viant_tech @JonathanDSchulz @jouncemedia very good.

[Eric Franchi @ericfranchi]

@This_Liss @Moe_rants I think but not sure that Moe was referring to the classic CNN dot com example