Finley

an assortment of tings @ babbl labs

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

A creator marketing company backed by Jake and Logan Paul just launched the same product we built this spring.

Kinda surreal:

Archive just launched "Archie"
An agent that lives in Slack and helps you find creators.

From what I can tell you @ it with a brief, it sends a shortlist, you approve / reject

@samcarf and I shipped Scout in July.

An agent that you can chat with or give your website and it will search / vet / send a shortlist of YouTubers with fit scores, sponsor history, etc

Similar product, same pitch.

Ours was built by a few guys with a few thousand buckets.

It's now run more than 25K+ creator searches for brands, and facilitated more than 2K+ creator intros

Vs a company with 1K+ brands and big money from Tiger Global, Stripe, and angels from OpenAI, Ramp, DoorDash, Perplexity, etc

TBH we are not mad about it

Archive is one of the best run companies in the space. They comes up in customer interviews often. I've studied what Paul and the team puts out.

To see them land on the same answer we did feels like we are early to something happening here.

Archie covers short form (TikTok, IG, YouTube)

Scout covers long-form YouTube.

Our bet is that long-form, high consideration content is worth focusing on today.

Crazy how fast the creator tooling space is moving.

6 months ago 'creator agents' didnt exist

Now incumbents are shipping them

[Babbl Labs @BabblLabs]

we just dropped Claude for creator sponsorships

>ask for creators
>check who brands are already sponsoring
>find the right contacts
>start the outreach

Scout handles the research. you make the call.

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

Claude can now run your entire creator program 🐦

Today we're launching an MCP connector for Scout.
It's most comprehensive creator connector ever built for YouTube, trained on real data from millions of creator partnerships.

Why does it matter?

Combine Scout's creator tools + your business context with Claude and it's literally better than hiring an influencer marketing manager. Now any brand can run creator marketing in-house.

From inside Claude you can now:

→ finds and score your brand's best possible creators

→ pull in creator business contacts and manage outreach

→ see which creators your competitors already sponsor

→ enrich your roster from a CSV or Google Sheet

→ vet creator trust scores, find lookalikes

→ track performance, manage analytics and more

By connecting with Claude, Scout can now operate your YouTube creator program on autopilot, with added context from any other data sources like GA4, Meta Ads, Posthog, and more.

Just connect, ask, and Claude + Scout handles the rest.

Try it today at babbl-labs(.)com ↓↓

#influencermarketing #creatoreconomy
(BTW, Also works in Cursor, ChatGPT, or whichever LLM environment you use)

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

Read the announcement
https://t.co/1HNu7KefLw

[Babbl Labs @BabblLabs]

a 90 minute video is not eight bullet points. that's how the useful part gets flattened

"did that creator mention [x brand]" is monitoring

"every time they named [x brand], who said it, paid or organic, and whether they came back" is diligence

Scout reads 1m+ videos a month so the second question has an answer

which channel would you run it on?

[Finley @EvanFinley20]

@Aidanb2b DMS

[Finley @EvanFinley20]

@OriSilver 👍

[Finley @EvanFinley20]

https://t.co/ei7YW9lgWZ is ChatGPT for scaling your creator program in 2026

>chat in plain-english
>find best-fit creators
>see who your competitors work with
>reach out to the ones you like
>run your campaign on autopilot

iz dat eazy

[Babbl Labs @BabblLabs]

UGC is the virality lottery

YouTube sponsorships give you access to an audience that already trusts someone

same budget line. completely different game

we've started thinking about them as two different bets:

UGC:

> easy to get off the ground. a dozen assets in a week
> the hard part is scaling. more creators means more testing, hiring, and ops
> low cost per asset. most relationships last one batch
> the asset gets close to a commodity. results come down to the brief and media buying
> if your brief is decent, it's probably better to 10x the ad account than the creator brief

YouTube sponsorships:

> the first win takes longer. shortlist, outreach, production. more time can pass before a read goes live
> fewer deals means less to manage. one integration is not twenty
> volume is not the lever. most of the outcome is decided in the shortlist, before anyone replies
> one integration can keep working after launch. the video is still being watched next year
> the second deal with the same creator is easier to price, negotiate, and produce

the expensive mistake is using the first playbook for the second game

UGC rewards volume & sponsorships punish a bad shortlist

you don't test your way out of a bad creator match. a placement takes weeks to go live, and the audience only hears it once

YouTube sponsorships are the next step for a brand with a proven product that wants to scale and convert through influencer marketing

that's what we built Scout for

we've pulled 2m+ sponsorship reads from five years of YouTube transcripts, so you can see what a channel's deals have actually looked like before you send the first email

does the creator run one deal and disappear?

which competitors already pay them?

which videos ran those deals?

watch the read before you pitch

if you're deciding between UGC and YouTube, use Scout to get a head start on YouTube

DM "SCOUT" for the complete guide to YouTube sponsorships

[Finley @EvanFinley20]

@RamseyShaffer @BabblLabs U forgot to tell them about the flash mob

[Finley @EvanFinley20]

@jakecastilloooo dude how u afford to give out game 4 tha free

[Finley @EvanFinley20]

Feeling like @BabblLabs import export with all this shippin🤯

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

every day is literally launch day

[Finley @EvanFinley20]

@RamseyShaffer apparently @ycombinator would say to launch more when your apps this fire 🔥

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

Introducing: Live Creator Searches, with Scout 🐦

Most creator discovery tools stop working the moment you close your laptop. We think that's lame.

We're building Scout- the AI agent that helps growing brands launch their creator programs on YouTube 🔥

When we started designing Scout, we wanted the experience of launching a creator program with Scout to feel like hiring an influencer manager

Tell it who your customer is, it learns, and then finds, researches, and connects you with the best-possible YouTube creators, like a good manager would.

And strating today, Scout can keep finding and connecting you with your brand's best creators in the background, while you sleep

With Live Creator Search, just:
→ tell Scout what type of creators you're looking for

→ flip on Live inside the search dropdown

→ Scout keeps researching in the background

→ Notifies you when it finds someone new worth meeting

Get setup in 5 min and let Scout run your creator program for you. Next 50 signups get their first 100 creators free at babbl-labs(.)com

↓↓ cc @BabblLabs @samcarf

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

Introducing: Live Creator Searches, with Scout 🐦

Most creator discovery tools stop working the moment you close your laptop. We think that's lame.

We're building Scout- the AI agent that helps growing brands launch their creator programs on YouTube 🔥

When we started designing Scout, we wanted the experience of launching a creator program with Scout to feel like hiring an influencer manager

Tell it who your customer is, it learns, and then finds, researches, and connects you with the best-possible YouTube creators, like a good manager would.

And strating today, Scout can keep finding and connecting you with your brand's best creators in the background, while you sleep

With Live Creator Search, just:
→ tell Scout what type of creators you're looking for

→ flip on Live inside the search dropdown

→ Scout keeps researching in the background

→ Notifies you when it finds someone new worth meeting

Get setup in 5 min and let Scout run your creator program for you. Next 50 signups get their first 100 creators free at babbl-labs(.)com

↓↓ cc @BabblLabs @samcarf

[Babbl Labs @BabblLabs]

the 53 biggest parenting youtubers took money from 75+ brands

not one sells diapers, formula, strollers, car seats, or monitors

who's actually paying:

[Finley @EvanFinley20]

@RamseyShaffer 🧈

[Babbl Labs @BabblLabs]

another huge one, here's the running changelog of what shipped in scout last week:

1) share a search. send any scout search to a teammate or client by email or link. they accept and it forks into their own account, revealed emails and all

2) new-creator alerts. scout keeps scanning after you close a search and badges the channels that newly fit, plus a "new creators matched" email so you never miss one

3) email sequences. templates are now sequences. one outreach can carry up to two follow-ups that auto-send on a cadence, with variables like channel and company url you drop in as links

4) build a sequence while you compose. add follow-up emails without leaving your draft

5) preview as a real recipient. see exactly what each creator will get before you send

6) 100 free credits. new accounts now start with 100 credits, up from 50

7) clearer credits. the plan page shows what each action costs, a result, an email reveal, a reach-out

8) welcome emails that help. new signups get a personalized email built from your brand profile

9) faster onboarding. brand suggestions and starter prompts show up right at kickoff instead of after a wait

10) faster transcription and steadier routing under the hood, so scout stays quick as volume grows

what do you want next? drop your ideas in the comments

[Finley @EvanFinley20]

POV: that’s me and I might be cancelled

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

pov: the intern gives away all of your company's proprietary trade secrets for running goated creator marketing for free

[Ramsey Shaffer (babbl-labs.com) @RamseyShaffer]

pov: the intern gives away all of your company's proprietary trade secrets for running goated creator marketing for free