Evan Loeffler

Enterprise Product Sales Manager @Procore
Previously: Senior Director of Sales Engineering @VTS
Sales/BD @WeWork
Alum @uwmadison

Milwaukee Native

[Evan Loeffler @EvanLoeffler2]

👋 friends! Happy to say I started a Substack (who hasn't) to discuss tech disrupting real estate & cities. Thanks to @drorpoleg whose book inspires me to think about this topic & @packyM who inspires me to write

1st post: Miami tweets, what else!

https://t.co/szhiL2dAWM

[Evan Loeffler @EvanLoeffler2]

@JTLonsdale @8vc very interesting

[Evan Loeffler @EvanLoeffler2]

@peterwildeford will dominate the 2028 election. will get glimmers of it during the 2026 midterms

[Evan Loeffler @EvanLoeffler2]

@tbpn @davidchang Do states that remain more drinking heavy become a better opportunity for restaurants? I'm from Wisconsin where the drinking culture remains strong, and Madison has always been a pocket of good restaurants.

Would it make sense to try markets like Milwaukee over LA/NYC/SF?

[Evan Loeffler @EvanLoeffler2]

@conorsen This is because their salads are bad now

[Evan Loeffler @EvanLoeffler2]

@packyM please god someone. glad we have more sweater sleeve pull up lovers out there

[Evan Loeffler @EvanLoeffler2]

@realEstateTrent Bitcoin is the best investment for betting on people getting stupider and easier to convince. It’s reached escape velocity on multiple narratives that have convinced people it’s valuable and there is no turning back now. Best way to invest in collective stupidity increasing

[Evan Loeffler @EvanLoeffler2]

@buccocapital Apple.

6 months ago I would have said Salesforce. But I've been really surprised by how much of my Salesforce workflow has migrated to Gong

[Evan Loeffler @EvanLoeffler2]

@moseskagan A key point here is those agents will replace consultant costs and one off spends. This allow agent companies to price as a service fee vs a yearly saas subscription.

This better aligns cost to outcomes for RE development as opposed to the way software is bought now

[Evan Loeffler @EvanLoeffler2]

@signulll What do you think about Google's potential as the B2B solution of choice? We use it at my company and there are some pretty substantial advantages for a Google suite company (I still prefer Claude/Perplexity for personal use)

[Evan Loeffler @EvanLoeffler2]

@TrungTPhan When I worked at Wework, lulu store location was part of the calculus on the supply sourcing side. Whole Foods was the biggest one

[Evan Loeffler @EvanLoeffler2]

@levie Huge advantage for scaled and mission critical vertical Saas incumbents

[Evan Loeffler @EvanLoeffler2]

@nathanbaugh27 yeah my hope would be HBO but it feels like it’s in Apple’s current wheelhouse

[Evan Loeffler @EvanLoeffler2]

@packyM @ishanmkh Wow this would be a game changer

[Evan Loeffler @EvanLoeffler2]

@shaunmmaguire It’s just shifting what you trust from institutions to individuals, I don’t think it’s any less memetic or herd biased.

Cc @DKThomp for his point about us living in a high trust society, but of individuals instead of institutions

[Evan Loeffler @EvanLoeffler2]

@packyM As someone that is very skeptical of the thesis that the Trump presidency will lead to all the great things you talked about, it was still a thought provoking read and I enjoyed it.

That's the sign of a great piece!

[Evan Loeffler @EvanLoeffler2]

@packyM I hope you're right and that energy can be harnessed for a lot of good irrespective of who the president is

I also think it's telling that his initial moves are a loyalty test and a takeover of military and judicial authority. Talented/independent people don't last in his orbit

[Matt Turck @mattturck]

Evolution of product positioning, in each AI hype cycle:

Phase 1: Buy our product, it's AI!

Phase 2: Buy our product - it solves your business problem, and it's AI.

Phase 3: Buy our product, it solves your business problem.

Every time.

[Evan Loeffler @EvanLoeffler2]

@hitsamty Best real estate program in the country my man!