As someone who has personally spent $500k / mo+ on Google Ads for years, I can tell you with certainty:
This revenue growth in Search is artificial & extremely unhealthy for Google’s business long term
Search volumes are declining as legacy search is being increasingly cannibalized by non-monetized LLM queries
Google’s response?
Manufacture revenue growth via short-sighted, highly extractive, customer-hostile tactics. I.e. charge advertisers more for lower quality clicks, including clicks they do not want and explicitly did not approve Google to charge them for
A few examples to illustrate:
For all of its history until recently, Google operated on a 2nd price auction model
I.e. if you bid $5 CPC and the next highest bidder bids $1 CPC, Google charged you $1.01 for the click (one penny more than the 2nd highest bidder) rather than the $5 you bid
This was a genius move by Google early on as it incentivizes advertisers to input their true maximum willingness to pay rather than trying to play the game of bidding low and constantly adjusting to try to stay just ahead of the next highest bidder while still not paying too much
However recently, Google silently deprecated the 2nd price auction and began charging advertisers as much as their bid and budget caps allow, regardless of what anyone else is bidding
It’s a short-sighted cash grab at the expense of the long term health of the advertiser ecosystem
Making thing worse, Google also recently nerfed keyword targeting precision
Google previously had precise keyword targeting settings that allowed advertisers pick individual search phrases to bid on, defined down to the character w/ exact match or phrase match targeting
This was one of the core features that made search advertising magic, enabling advertisers to run extremely precise campaigns based on exactly what their target customer typed
But now, even if you bid on a specific term or phrase using the strictest exact
-match targeting settings, Google will show your ad across 1000’s of unrelated keywords, labeling them as as “exact match (close variant)”
The definition of “close variant” means whatever they want it to and changes constantly. The result is advertisers get billed for clicks that are totally irrelevant to their business and that their targeting settings explicitly forbid Google from targeting. Google does it anyway and there’s no ability to turn this off
So now exact match is broad match, and broad match is just meaningless spam
This is all very bad for advertisers, but for Google, it allows them to show your ad and bill you for clicks across 1000x more searches that were previously going unmonetized (mainly because they’re garbage queries no one wants)
This is how you grow revenue atop declining search volumes
Lastly, and perhaps most egregiously, Google quietly stopped respecting budget caps by a factor of 2x. For example campaigns we’ve been running for years with $1000 daily budget caps suddenly began spending $2000+ per day
And the extra spend is entirely on the garbage keywords Google arbitrarily throws in as “exact match (close variants)” which have no value to our business, but can’t be turned off
Google offers no refunds nor any recourse for overspend or spend on keywords you explicitly did not target
These are not the actions of a healthy business. These are the actions of company whose core business is in decline but desperately needs to pump quarterly earnings so Wall Street will continue to fund insane capex while hopefully looking through their rapidly deteriorating negative free cash flow
Google operated a benevolent monopoly for the better part of 25 yrs
Meaning the value Google captured from Search was but a small fraction of the value it created, and that spread produced a potential energy that justified expectations of high earnings growth far, far into the future
This is now no longer the case
At the alter of AI capex, Google is sacrificing the golden goose
After the West Bengal Chief Electoral Officer and a BJP spokesperson questioned DeKoder's earlier SIR analysis, Prannoy Roy (@PrannoyRoy7749) responds with a closer look at the data.
Is counting seats won enough to understand SIR's electoral impact? What does the vote swing reveal that the seat tally doesn't?
Watch till the end and follow DeKoder for more.
#SIR #ECI #VoterDeletion #WestBengal #BJP #TMC #WomenVoters #VotingRights #IndianElections #ElectionAnalysis
For more than two months, I have been working on a truly horrific story about one of the gravest war crimes committed by the United States since Vietnam: The bombing of the Shajareh Tayyebeh school in Minab, Iran. It was one of the first targets struck in the opening hours of the war on February 28, 2026.
At least 156 people were killed in the U.S. cruise missile strikes—120 of them were children and 26 were teachers. We spoke to survivors, first responders, parents, doctors, teachers, psychologists, and other witnesses. Some of them had never before shared their experiences of that day.
It would be impossible to do justice to what happened in Minab that day with words alone. In more than 25 years in journalism and reporting on war, I do not believe I have reported on a more heinous single crime.
Massacre at Minab: The School That Became a Grave
https://t.co/6zcGDYIzCC
Please share this story with as many people as you can.
More than 500 activists set out from Bosnia and Herzegovina, aboard 17 buses and dozens of vehicles on a humanitarian convoy to the border of Palestine.
The convoy is calling for international attention to the humanitarian crisis in Gaza and the West Bank. The convoy has now reached Turkey.
🚨 : Une virologue croate s’est injecté des virus cultivés dans son propre labo directement dans sa tumeur cancéreuse pendant plusieurs semaines pour se soigner elle-même.
Beata Halassy, chercheuse à l’Université de Zagreb, a eu un cancer du sein récidivant (3e fois au même endroit). Refusant une nouvelle chimio, elle a préparé deux virus (souche vaccinale de rougeole + virus de la stomatite vésiculeuse) et s’est fait injecter ces virus oncolytiques dans la tumeur, plusieurs fois par semaine pendant environ 6-8 semaines, sous surveillance de ses oncologues.
Résultat : la tumeur a rétréci de plus de 60 %, s’est détachée des tissus environnants, a pu être opérée facilement… et elle est en rémission complète depuis près de 4-5 ans. Cas unique, publié dans une revue scientifique, qui relance le débat sur l’auto-expérimentation… mais qui a marché.
As part of The Ocean Cleanup’s expansion into India, I got to spend some time there earlier this year.
I wasn’t sure what to expect, but I really fell in love with the country!
A few travel notes from a first-time visitor:
- There is a degree of chaos unlike anything I’ve experienced. Yet, paradoxically, I found there’s something strangely soothing about it. It invites you to let go of the instinct to control and systematize everything; clearly, society can function without it. The intensity also forces you to be truly present by crowding out whatever is preoccupying your mind.
- Then, the roads. You’ll regularly see trucks overtaking trucks that are overtaking a car which is already in the opposing lane because it’s avoiding a cow.
- Especially outside the biggest cities, you really stand out as a Westerner. I’ve never been asked to pose for so many selfies merely because of how I look.
- I generally found people exceptionally helpful, hardworking and very direct. As a Dutch person, I can appreciate that last part.
- India is *loud*. As someone who is sensitive to noise, I was basically wearing noise-cancelling earphones all the time.
- Yes, India has a waste problem, although in general it didn’t seem worse than what I’ve seen in the other countries we operate in. I think a city like Mumbai is a top plastic emitter mainly because of the combination of its sheer population, the monsoon and inadequate waste collection in the many informal parts of the city.
🚨Cristiano Ronaldo on calling himself the best player of all time:
🗣️Reporter:
“People say you always call yourself the best player. Why not let your fans say that instead?”
🗣️Cristiano Ronaldo:
“If you don’t believe you’re the best, you’ll never achieve everything you’re capable of. I’ve always believed in myself, and I’m not afraid to say it.
I don’t mind people hating me because it pushes me to work even harder. We cannot live obsessed with what other people think about us. It’s impossible to live like that. Not even God managed to please the entire world.”
Charlie Munger and Warren Buffett on Ethanol blending in Petrol:
“Ethanol blending is a very stupid way to try and solve an energy problem.”
“It takes more fossil fuel energy to create ethanol than you can get out of ethanol you’ve created.”
- Charlie Munger. 2006.
🟥🇺🇲🇸🇬Un jour, la CIA tenta de recruter le chef des services de sécurité intérieure de Singapour.
L’agent américain chargé de l’opération fut arrêté sur-le-champ.
À Washington, la panique fut immédiate. Pour étouffer l’affaire, un émissaire de haut rang fut dépêché en urgence à Singapour. Dans la plus grande discrétion, il proposa à Lee Kuan Yew 3,3 millions de dollars afin d’acheter le silence.
Lee Kuan Yew refusa net. Froidement, il formula une contre-proposition qui claqua comme un rappel à l’ordre :
Singapour n’avait pas besoin de pots-de-vin, mais de 33 millions de dollars d’aide économique.
Cinq ans plus tard, il décida de rendre l’affaire publique.
Le Département d’État américain nia aussitôt.
C’est là que l’offense devint double.
D’abord parce qu’ils avaient cru que les dirigeants de Singapour étaient à vendre.
Ensuite, parce qu’en niant les faits, ils traitaient Lee Kuan Yew de menteur.
Alors, il convoqua la presse et posa un ultimatum sans détour :
si les États-Unis persistaient dans le déni, les documents et les enregistrements seraient rendus publics.
Quelques heures plus tard, Washington recula.
Le Département d’État reconnut intégralement la véracité de sa version.
Cette histoire rappelle une vérité trop souvent oubliée :
la souveraineté d’un pays ne se mesure pas à sa taille, mais au caractère de ceux qui le dirigent.
Quand un État se respecte, même les empires finissent par reculer.’🇺🇲🟥🇸🇬
The Independent Int'l Commission of Inquiry on the Occupied Palestinian Territory presents new report to the UN Human Rights Council.
"The evidence shows that Palestinian children have been deliberately targeted & killed by the Israeli security forces."
https://t.co/vMARqOLxpC
Fuck you, @washingtonpost . Amal did not ‘die,’ she was deliberately targeted and murdered after receiving threats from the Israeli army. She was in touch with us, her colleagues, during this situation. We all know exactly what happened. Shame on you for intentionally diminishing the criminality of the actions of the Israeli army with this headline. Shame on all of you and your correspondents in Beirut.
I hope to see you on trial for your propaganda in my lifetime.
Norway said that they are not going to play in World Cup in Qatar even if they qualified (they didn’t). Denmark left it until the last minute to confirm their participation in the World Cup 2022Germany forced their players to make political statements before the match in FIFA WC 2022 even though some players didn’t want to do it.
BBC literally disrupted the coverage of one of the best opening ceremonies of the World Cup in Qatar just for virtue signaling.
but for World Cup 2026, the whole media is silent other than a few token articles here and there and Norway and Germany aren’t protesting anything when there’s so much to protest about 🤡
Crazy that this is getting barely any coverage. This year’s European Press Prize was just awarded to an investigative report by the Dutch newspaper De Volkskrant. It is entitled “What the Wounds Tell” and in it the journalists Maud Effting and Willem Feenstra document the cases of 114 children in Gaza under the age of 15 who were struck by a single bullet to the head or chest. Almost all of them died or were left severely disabled. They chose to document only the cases of boys and girls under the age of 15 (though often much younger: aged 3, 4 or 7) because these are children who can be immediately identified as such. “A single bullet in these parts of the body is a clear indication that these children were deliberately targeted“, the two journalists write.
This is the article: https://t.co/YkZrpqBWBQ
@INArteCarloDoss I used the Cosmos Utility Model (CUM) and arrived at the same conclusion.
This is the lorde of all Ipo’s.
All in and keep it Steady lads.