Kim Farwell

Naturally curious, quick-witted & loves to think of the possible. Passionate about all things digital and creating innovative market and data-driven strategies.

[Kim Farwell @FarwellKim]

I like the three simple questions to understand where you are today with digital transformation: What Are The W's Of Digital Transformation? | BCW https://t.co/zqpXep5Xh2

[Kim Farwell @FarwellKim]

Love the stat: “there’s nine times more to gain by elevating positive customers than by eliminating negative ones.” #digitaltransformation https://t.co/WruioZbv23
The Power of Moments by Chip Heath and Dan Heath

[Kim Farwell @FarwellKim]

Some great stats here around digital transformation, plus free chapter on "Building Optimal Mindset and Culture" from the newly release @TheDigitalHelix
https://t.co/Xbaxm7DwjM

[Kim Farwell @FarwellKim]

I like how this article mentions meetings - when you're strategising for digital transformation, don't forget about the little things: Where are the holes in digital transformation? https://t.co/IFBxkFjegd via @https://twitter.com/InformationAge

[Kim Farwell @FarwellKim]

So important to ensure the planning "recognises that both the inner and outer games are crucial to making change stick." The Inner Game: Why Culture Trumps Code in Digital Innovation - Bain & Company https://t.co/xAqXcN3qDI

[Kim Farwell @FarwellKim]

So often this is ignored/overlooked by companies and it's an imperative - Why you need a digital data architecture to build a sustainable digital business https://t.co/xhXcIGNEIh #digitaltransformation

[Wilko S. Wolters @WSWMUC]

Global Study reveals #Gap between #CEO Expectations for #DigitalTransformation and Organization #Readiness

☑️ Lack of #Skillsets
☑️ Lack of Commitment to Putting #Vision into Practice

@sdtimes
thx @KatiLehmuskoski
#leadership #vision #futureofwork
https://t.co/i5uhysLZAm

[Kim Farwell @FarwellKim]

I especially like the "Integrate teams more often" - great for employees to gain a more whole perspective: 5 Dos and Don’ts of Digital Transformation https://t.co/ztZDxbkzdc

[Kim Farwell @FarwellKim]

Traits for Effective CMO - I definitely like the "trenches" part, we can't afford to operate at a helicopter level - need to understand the ins & outs to make better strategies. @stratandbiz https://t.co/EktlcoZU7H

[Kim Farwell @FarwellKim]

Very interesting article - digital transformation is about envisioning, not necessarily what we already know: Best Practices Are Dead https://t.co/hrudTK0FmC

[Kim Farwell @FarwellKim]

Let's hear it for JOE! (Journey Orchestration Engine) https://t.co/Pv6rJPTcnJ

[FCB/SIX @FCB_SIX]

Which Meowsterpiece do you want to see next?For @mindykaling, @channingtatum or Will Smith? #CannesMeow #CannesLions https://t.co/fAD07LF0Nv

[MediaPost @MediaPost]

Rivet renamed @FCB_SIX, hires Ian Mackenzie (@ianmackenzie) and Kim Farwell (@FarwellKim). https://t.co/Z4wxVntJdh @MediaPostOTL

[Kim Farwell @FarwellKim]

Check it out guys - a fun app for the upcoming Cannes! https://t.co/zCyRz6DjW1

[Kim Farwell @FarwellKim]

So excited to be part of this amazing. talented team that is truly bringing together data, technology and creativity…https://t.co/gWLecF3bUp

[Kim Farwell @FarwellKim]

Great Pt: terrific technologies: they’re not going to work by themselves. I'm Looking For A Marketing Person - Forbes http://t.co/dho11nZ6lj

[Kim Farwell @FarwellKim]

Interesting market to watch out for: Marketing Resource Management Market Worth $ 9.01 Billion by 2020 - MarketWatch http://t.co/vPcngZrQdT

[Kim Farwell @FarwellKim]

Interesting look back: The Rise of Marketing Automation [Infographic] : MarketingProfs Article http://t.co/y9YRGxYuzd

[Kim Farwell @FarwellKim]

A Roadmap to the Future of Marketing | Marketing Technology http://t.co/Q86feCdnqM