Helping women over 30 understand why fat loss gets harder and what to actually do about it.
Hormone-smart nutrition.
28-day done-for-you meal plan below.
My current lifemaxxing stack:
- 6am wake up
- Prayer and meditation
- Read a chapter. Take notes.
- Get kids ready for the day. Eat glop breakfast.
- Deep work 3 hours
- Do a hard workout
- Eat lunch
- Do light work
- Pool time with kids
- Shower, dinner, read to children
- Spend quality time with wife
- Sleep by 10pm
Wouldn't change a thing.
If you're reading this, the universe is trying to tell you something ๐ฟ
The reason you can't lose weight after 30 has nothing to do with willpower.
Estrogen drops. Cortisol rises. Your body stores fat โ especially the belly.
Eating less makes it WORSE.
It was never your fault. You were following advice built for someone else's body.
The 28-Day Fat Loss Reset fixes exactly this ๐
Link in bio โ Code RESET20 for 20% off
If you made it to the end of today still thinking about the 28-Day Fat Loss Reset: that is probably your answer. โฌ19.99. A complete 28-day hormone-smart nutrition plan. Code RESET20 for extra off, while it lasts. Link in bio. Your body has been waiting for this longer than you know.
The fact that women are still being told that their hormonal symptoms are just part of life, just stress, just getting older, is one of the great quiet failures of modern medicine and wellness combined. There is an enormous amount that can be done through nutrition alone. The information exists. It just has not been made accessible enough.
Squats are hard...until you have to get up from a chair at 60.
Eating healthy is hard...until you realize your body is insulin resistant.
Doing cardio is hard...until you can't walk up stairs without being out of breath.
Want an easy life? Commit yourself to doing the hard stuff.
"Follow the science."
The science also says many women don't need to cut carbs to lose fat.
They need a nutrition strategy they can actually sustain for more than 3 weeks.
Things you donโt need to lose fat:
- Gym
- Keto diet
- Carnivore diet
- Fat loss supplements
- Running
- Tracking calories
Things you DO need:
- Water
- Protein
- High volume lifting
- Little to no carbs
- Time
Follow the science.
@SahilBloom Yet, a lot of women are doing everything on this list and still wondering why the scale won't move.
The answer is often less about effort and more about understanding what's happening hormonally after 30.
@AskCoachKev People spend hours researching the perfect diet...
Then eat a completely different breakfast every morning.
Consistency beats optimization almost every time.
And for many women over 30, the answer isn't simply "eat less."
You can have discipline and still struggle if hormones, sleep, stress, and nutrition are working against you.
The body keeps score.
It's impossible to become the best version of you without prioritizing health and fitness. Your body is the hardware everything else runs on. Your thinking, your confidence, your energy, your mood, your output โ all of it degrades when the body is neglected. You cannot think clearly in a foggy brain. You cannot show up fully in a tired body. Every goal you have becomes harder to reach when your foundation is weak. Fix the body first. Not because looks matter most but because everything else depends on it.
The Average Person
ยท Doesn't exercise
ยท Gets 4000 steps a day
ยท Doesn't get enough sleep
ยท Sits under fake light all day
ยท Eats nothing but ultra processed foods
The High Performer
ยท Does the opposite of the average person
Goodnight to every woman who tried hard today and still feels like it was not enough. It was enough. You are enough. And tomorrow you will have a little more information, a little more support, and a little more understanding of what your body actually needs. That is how this works. One day at a time.
This breakfast alone can stop the 3pm sugar crash ๐ฅ
Avocado slows blood sugar absorption. No spike. No crash. No cravings at 3pm.
This is exactly what eating for your hormones looks like after 30.
4 weeks of meals like this, done for you, in The 28-Day Fat Loss Reset.
Link in bio ๐ Code RESET20 for 20% off
What do you usually eat for breakfast? ๐
The window for code RESET20 is closing. The 28-Day Fat Loss Reset is โฌ19.99. The code gives you 20% more off. If you have been thinking about it, now is the moment. Not tomorrow. Tomorrow the code is gone. Tonight it is still here.
Some evenings I look back on the week and feel genuinely proud. Not because I was perfect. I was not. But because I made more decisions that supported my body than ones that fought it. Progress is not a straight line. It is a direction. And once you are pointed the right way, momentum does a lot of the work.
The 28-Day Fat Loss Reset includes a full chapter on maintenance. Because the goal was never just 28 days. The goal is a framework you keep forever: a cycle-synced seasonal guide, a seven-day reset for when life gets complicated, and the Protein First method that works in any restaurant, any cuisine, any country. Link in bio.
The assumption that all bodies respond to the same nutritional input is not just scientifically inaccurate. It has caused real harm. Decades of dietary guidelines built on male-centric research, pushed onto female bodies, producing predictable failures, and then blaming the women for the failure. This has to change.