Dan Fletcher

🎟️ Building the adventure infrastructure in time for the post-AI meaning crisis.

[Dan Fletcher @FierceFletch]

Posting this because I plan to take X seriously.

I’m Dan, I help creators organize adventure-of-a-lifetime experiences with their fans.

$100k revenue in 1st year.
Sold out events portfolio
Average 50 participants per event at $1500/ticket

25 years old.

What i’ll be posting about:

Deep dives applicable for any brand showing how and why live events drive growth, engagement and trust.
Proven event strategies that get customers hooked.
Event milestones and reflections on what’s driving traction in our creator events portfolio.
Product updates, new features and explanations on how they drive growth in our platform.

Nobody is talking about how live events drive real world trust and engagement in an increasingly disconnected digital age.

Let’s change that!

[Dan Fletcher @FierceFletch]

@vasuman Utter rubbish. There are some really awesome underdog SaaS products. @documenso

[Dan Fletcher @FierceFletch]

@ItsEthanRay Would be far less impressive if it hadn’t been sped up

[Dan Fletcher @FierceFletch]

@bryan_johnson Human because no other animal is dumb enough to attempt an ultramarathon

[Dan Fletcher @FierceFletch]

@ramit You don’t a man just pays the rent and doesn’t complain. The honour you lose is not worth money you save.

[Dan Fletcher @FierceFletch]

@Jennnyyyyyy 3p = 48
48/3  = 16
p = 16

t + 16  =  24
24 - 16  = 8
t = 8

8 + 2w = 34
34 - 8  = 26
26 = 2w
26/2  = 13
w = 13

[Dan Fletcher @FierceFletch]

@_CallMeMacy Buying a CRM is not about purchasing the code that runs it. It’s about buying the freedom from maintaining it, improving it and debugging it when it goes wrong. You might get a working product in 2 hours with Claude, but you’re sure to create more headache down the line.

[Dan Fletcher @FierceFletch]

@saifgeeky A or B. C is too distracting

[Dan Fletcher @FierceFletch]

@stijnnoorman Or just skip to building whatever people need, then you can forget the audience part

[Dan Fletcher @FierceFletch]

@eliana_jordan It’s too opinionated for enterprise scale.

[Dan Fletcher @FierceFletch]

@SNagarani1419 And of the 90%, 99% are building something worthless, 1% is building something useful. Which one are you?

[Dan Fletcher @FierceFletch]

That’s the ego talking. Stop being obsessed with “leverage” and “freedom”. Become obsessed with understanding a problem. That’s right - understanding, not solving. The fastest way to build something worthless is focusing on the solution and trying to build one because you think you’re some prodigy on the path to freedom and financial abundance

[Dan Fletcher @FierceFletch]

@adrien_brbr That’s because indie hackers are marketers pretending to be founders. The entire indie hacking game is distribution. Real founders solve problems you don’t need an audience to sell, and you don’t have to waste time “convincing” customers to buy.

[Dan Fletcher @FierceFletch]

Exactly this. Software founders these days mostly care about fame and publicity, because software got so easy to build, the arena got flooded with people who claim to be founders but are actually marketers.

These people put MRR before anything else. They don’t care about solving genuine problems.

They want to build something and get paid. And when you don’t understand a genuine problem better than everyone else in the world - the game becomes about convincing people to buy something rather than building something truly great.

The real problems have always and will always be difficult to find. The people that find them are patient enough to forgo the fortune in order to find them; smart enough to understand that even they do they won’t need fame to sell them. And the resulting companies are strong enough to attract the investors that everyone else salivates over getting in front of.

[Dan Fletcher @FierceFletch]

❌ Distribution
If you need to waste time building an audience then you’re a marketer not a founder. A founder builds a product to solve a problem they understand that people need - people they can reach, not ones they have to perform for and convince to buy via social media.

❌ Speed
If your reason for speed is that you have “100 competitors” so you need to get to market fast, you’re playing the wrong game. Even if you think you’re not, you’re probably vibe coding an easy replicable pure SaaS that will be worthless very soon. As yourself if what your building has any value in 5 years time. No amount of “speed”, “grit” and “resilience” will save you if not.

❌ Your Story
Worth something to investors - yes. But if your story is your primary differentiator for your product you’re probably building something you have to convince people to buy rather than something they actually need to solve a burning problem.

❌ Positioning
When the positioning has genuine substance - yes. The positioning you’ve described which sounds like just changing the marketing copy, absolutely not. If you want to be a marketer - do this. If you want to be a founder - stop caring what the marketing copy says and become genuinely obsessed with understanding a problem, the correct “positioning” will follow.

✅ User Relationships
You got one right, congrats.

[Dan Fletcher @FierceFletch]

@gregisenberg In 5 years 99% of pure SaaS will be dead, it’s already bleeding out.

[Dan Fletcher @FierceFletch]

The question is launched what? If the house of cards is not built on solid ground, then none of the above.

The reason I say this is because most founders fall right into this trap. Nobody is in the game for the right reasons. It’s all about $ and never about obsession with a problem.

When you put obsession with solution before problem you’re playing the wrong game.

[Thomas Trimoreau @TTrimoreau]

You’ve launched.

Most people stop here.

What do you focus on next?
-users
-revenue
-product
-distribution

And how you do it ? 👇

[Dan Fletcher @FierceFletch]

Becoming obsessed with the problem means you think in first principles. You put your ego to one side and follow where the market takes you instead of throwing ideas at the wall to try and make $$$$. Eventually you reach the bleeding edge of something and are in a position to ideate upward. If you become the best person in the world at solving one very specific problem then “validation” is no longer your problem.

[Dan Fletcher @FierceFletch]

@aryanlabde Name one pure SaaS that still has value in 10 years time…

[Dan Fletcher @FierceFletch]

@alexabelonix Or thro your SaaS idea out of the window and find something with value that actually compounds in 5 years time instead of being a race to the bottom.

[Dan Fletcher @FierceFletch]

@KaiXCreator Obsession with the problem and control over your own ego which would otherwise cause you to focus on the solution instead.