Florian Aurel

Building Mithria, a tiny studio for boring software. Testing how far AI agents can take a solo founder.

[Florian Aurel @FlorianAure]

@matviy Missing it after the trial is the best pricing page there is. Most trials are too short for that though. 7 days is barely enough to forget the old way

[Florian Aurel @FlorianAure]

@matviy both camps are describing different markets. Selling to other founders, audience is everything. Selling to a roofer, nobody has heard of the influencer and the product has to survive a Monday morning

[Florian Aurel @FlorianAure]

@AdiCoSto @marclou @cognition Over half with a first $1 is a better ratio than I'd have guessed for a room that size. Was it mostly audience, or people who picked one narrow niche?

[Florian Aurel @FlorianAure]

@Sujay__Raj You mostly don't. Every tool looks like a weekend project to an indie hacker. Sell to people who'd never open a terminal and the loop stops at step one

[Florian Aurel @FlorianAure]

@paarangatrai The people I sell to run small trade businesses. Not one of them has ever said 'I'll just build it myself'. They finish work at 7 and want the invoice to go out. Your last line is the whole pitch

[Florian Aurel @FlorianAure]

@maxzrco Fair. Would love to see the numbers if you ever test it on the SaaS

[Florian Aurel @FlorianAure]

@Charles44092816 @0xPascual Fair point, shorter doesn't fix contradictions. But a short file makes them easy to spot. A 600-line one hides them

[Florian Aurel @FlorianAure]

@heyalizaid Stealth works if you already have a customer list. Without one you're just hiding from the people you need to find

[Florian Aurel @FlorianAure]

@drd_davi For native apps for builders I'd bet on search over social. People hunting for a local-first tool type it into Google or Reddit the day the cloud one annoys them. Asking every buyer is the right move though, the answer usually surprises you

[Florian Aurel @FlorianAure]

Is build in public getting your idea stolen?

I post every number: €0 MRR, 52 followers, 3 meetings booked, 0 customers.

Nobody has copied anything. Nobody needed to.

What's the bigger risk for you: being copied, or being ignored?

[Florian Aurel @FlorianAure]

@DanielSmidstrup real progress for sure

[Florian Aurel @FlorianAure]

"SaaS is dead. Every company will build its own software."
My customers run small craft businesses. They don't want to build software. They want it to work after a 10-hour day.

Custom wins if you have a dev team. Everyone else keeps buying boring tools.

Where do you stand?

[Florian Aurel @FlorianAure]

@ahamam101 C. If it's the most popular and the most work, it's underpriced

[Florian Aurel @FlorianAure]

@zcabrams The exception might be businesses that never had software at all. A lot of small trades still run on paper and phone calls. No incumbent distribution to ride there, but also nobody in the way

[Florian Aurel @FlorianAure]

@codeswithroh This is why I only trust screenshots with churn in them. Nobody fakes the cancellations

[Florian Aurel @FlorianAure]

@Jadu100x the most loyal user you'll ever have, and he never complains about price

[Florian Aurel @FlorianAure]

@michalmalewicz Pricing your app as the cheap alternative means your only moat is being cheaper. Somebody is always willing to go lower

[Florian Aurel @FlorianAure]

@DamjanDabo Broken for impressions, fine for customers. A clone thread gets 100k views from people who'll never pay for either app