Focal

Manage, proof, and deliver marketing assets 10 x faster.

Request access → to Scale on Spotify →

[Focal @FocalHQ]

For anyone thinking about making updates to their asset naming conventions, it doesn't get any easier than this.

Set up your naming convention using a combination of asset metadata and custom columns -> enable it for selected folders and sub-folders.

[Focal @FocalHQ]

https://t.co/FbCyTB8HKE

[Focal @FocalHQ]

Our latest customer story with @sybogames is live! ⭐️

Read more below on how they moved their UA creative process away from spreadsheets and into Focal - resulting in a more automated setup that will scale as they ramp up creative production even further.

[Focal @FocalHQ]

⭐️ New in Focal: Fully Revamped Asset Search ⭐️

🔍 Focal now automatically scans through names, tags, descriptions and asset metadata for matches, and sorts your results by relevance
🔍 Use AND/OR filters for more flexibility
🔍 Exclude keywords or metadata from your search

[Focal @FocalHQ]

↗️ When you export assets from Focal, we now automatically store external metadata like the Youtube url.
This makes it easy to keep track of your youtube videos and copy the url into Google Ads when building new campaigns. Send us a message to try this out today!

[Focal @FocalHQ]

👀 Sneak peak into a functionality that will soon be available across all Focal customers.

We're currently in the final stages of rolling out asset exports across Meta, TikTok and Youtube. No more constant downloading and uploading to launch your ads.

[Focal @FocalHQ]

https://t.co/ih9XzL09oP

[Focal @FocalHQ]

A new Brief to Scale episode is now out, and this time Peter McLaughlin shares some amazing insights on how @supercell thinks about UA creatives.

In this episode, Peter talks about:
- His weekly routine as a UA Creative Producer
- The importance of a diversified creative mix
- Creative testing strategies
- Collaboration between performance and brand teams
- Supercell's creative feedback loop

and much more. Link to episode in comments.

[Focal @FocalHQ]

Yesterday, we hosted the first Creative – Scaled event together with @SmallGiantGames.

With over 30 attendees from user acquisition and performance creative in gaming, we shared insights and learnings, first in the shape of a panel discussion and later in a casual format with bagels and beverages.

Special thanks to Maria Vilko (@zynga /@SmallGiantGames ) and Toni Kontinen (@supercell) for lighting up the room with your stories.

Our team will be at @SlushHQ and several side events this week – come and say hi if you see us!

[Focal @FocalHQ]

New: Automated Naming Conventions ⚡️

Track your creative performance, avoid errors, and save time.

As your team's size and the number of assets increase, maintaining a systematic naming convention quickly starts to require a lot of manual work and discipline from the team.

With deadlines approaching, it can be easy to save the file naming for a later time and focus on just getting the campaign live.

This is why we built Automated Naming Conventions – an easier way to stay organized, without the added admin work or risk of manual errors.

Read more
→ https://t.co/oZaLrrgBeb

Request access
→ https://t.co/90g1I9VOOC

[Focal @FocalHQ]

The three most important things to test in video ads by Manson Chen (Parabolica ex @CashApp & @calm).

Full episode now on Spotify.
→ https://t.co/12oJWW15i0

[Focal @FocalHQ]

Manson Chen (Parabolica ex @CashApp & @calm) and the importance of naming conventions as a cornerstone of #performancecreative.

Full episode now on Spotify.
→ https://t.co/12oJWW15i0

[Focal @FocalHQ]

https://t.co/0EER4AThzd

[Focal @FocalHQ]

Introducing Brief to Scale

Interviews with leading marketing, creative and growth professionals revealing hands-on strategies to help you craft campaigns that truly scale.

[Focal @FocalHQ]

Manson shares insights on:

→ Why creative is the new targeting on Meta

→ How to initiate and continuously improve your creative testing process

→ The critical elements to track and test in performance creative

→ How AI can assist marketers in creating scalable ads

[Focal @FocalHQ]

In the first episode, @andreas_stenman interviews @_MansonChen. Manson is the co-founder of Parabolica and previously led performance creative strategy at @CashApp and @calm

[Focal @FocalHQ]

"Love the video preview feature btw."
- @gisin_leonie , Co-Founder and CEO at OYO Skincare

The DTC brand moved their UGC, influencer, ad, and brand assets from Drive to Focal, experiencing distinct improvements in time efficiency.

Read the full story: https://t.co/6mHiIhgTEf

[Focal @FocalHQ]

Our friends at @vibaeofficial, a rapidly growing fashion brand, saw significant time savings after centralizing their marketing content collaboration with Focal.

Learn from @hannu_salminen , Growth & Success Officer at VIBAe, how Focal helped their extended team, operating in 8 countries, find and publish marketing creatives more quickly.

https://t.co/xIPiDGjfOk

[Focal @FocalHQ]

Managing Creative Boards just became faster with enhanced bulk editing. ⚡️

• Effortlessly select numerous creatives to update their status, star rating, and more in one go.

• With multiple tickets highlighted, a status change on one row will seamlessly apply to all selected tickets.

Join the waitlist
→ https://t.co/H9ME72X6S0

Login
→ https://t.co/Spcmc6Etri