Andreas Stenman

Co-founder at @FocalHQ

[Andreas Stenman @andreas_stenman]

Recently had Peter McLaughlin as a guest on the Brief to Scale podcast - check out the episode for some great insights on how Supercell's UA creative strategy.

[Focal @FocalHQ]

A new Brief to Scale episode is now out, and this time Peter McLaughlin shares some amazing insights on how @supercell thinks about UA creatives.

In this episode, Peter talks about:
- His weekly routine as a UA Creative Producer
- The importance of a diversified creative mix
- Creative testing strategies
- Collaboration between performance and brand teams
- Supercell's creative feedback loop

and much more. Link to episode in comments.

[Focal @FocalHQ]

Our latest customer story with @sybogames is live! ⭐️

Read more below on how they moved their UA creative process away from spreadsheets and into Focal - resulting in a more automated setup that will scale as they ramp up creative production even further.

[Andreas Stenman @andreas_stenman]

Going back to the basics with the latest update in Focal 🔎

Searching for creative assets is now a lot faster and more flexible - from a universal search that automatically scans through names, tags and other asset metadata, to AND/OR and negative filtering options.

[Focal @FocalHQ]

⭐️ New in Focal: Fully Revamped Asset Search ⭐️

🔍 Focal now automatically scans through names, tags, descriptions and asset metadata for matches, and sorts your results by relevance
🔍 Use AND/OR filters for more flexibility
🔍 Exclude keywords or metadata from your search

[Focal @FocalHQ]

↗️ When you export assets from Focal, we now automatically store external metadata like the Youtube url.
This makes it easy to keep track of your youtube videos and copy the url into Google Ads when building new campaigns. Send us a message to try this out today!

[Andreas Stenman @andreas_stenman]

Anyone more serious about creative testing should start by implementing good naming conventions.

Here's a guide on how to get started and a list of potential creative variables to consider adding: https://t.co/2szy1sDd94

[Andreas Stenman @andreas_stenman]

We believe that any tool you are using to manage your performance creative assets should be seamlessly connected to the media channels.

When you're producing and testing tens or even hundreds of assets every week, there is a lot of time wasted on downloading and uploading files.

[Focal @FocalHQ]

👀 Sneak peak into a functionality that will soon be available across all Focal customers.

We're currently in the final stages of rolling out asset exports across Meta, TikTok and Youtube. No more constant downloading and uploading to launch your ads.

[Andreas Stenman @andreas_stenman]

https://t.co/zJya4h2Pu0

[Andreas Stenman @andreas_stenman]

New section on what is turning into the most popular feature for @FocalHQ..(shoutout @huseyingayiran for the icon 😎)

[Andreas Stenman @andreas_stenman]

How to update the asset names across your entire library with just a few clicks

[Focal @FocalHQ]

For anyone thinking about making updates to their asset naming conventions, it doesn't get any easier than this.

Set up your naming convention using a combination of asset metadata and custom columns -> enable it for selected folders and sub-folders.

[Focal @FocalHQ]

Yesterday, we hosted the first Creative – Scaled event together with @SmallGiantGames.

With over 30 attendees from user acquisition and performance creative in gaming, we shared insights and learnings, first in the shape of a panel discussion and later in a casual format with bagels and beverages.

Special thanks to Maria Vilko (@zynga /@SmallGiantGames ) and Toni Kontinen (@supercell) for lighting up the room with your stories.

Our team will be at @SlushHQ and several side events this week – come and say hi if you see us!

[Andreas Stenman @andreas_stenman]

@CuratedDesignHQ @FocalHQ Appreciate the shoutout! 🙏🏼

[Andreas Stenman @andreas_stenman]

Ever since we started building Focal, we have heard about the challenge of messy Google Drives with files naming conventions all over the place.

We just rolled out automatic naming conventions to tackle this - always up-to-date file names without the manual work!

[Focal @FocalHQ]

Manson Chen (Parabolica ex @CashApp & @calm) and the importance of naming conventions as a cornerstone of #performancecreative.

Full episode now on Spotify.
→ https://t.co/12oJWW15i0

[Andreas Stenman @andreas_stenman]

The first episode of Brief to Scale is now live, tune in for a ton of good insights from @_MansonChen!

[Focal @FocalHQ]

Introducing Brief to Scale

Interviews with leading marketing, creative and growth professionals revealing hands-on strategies to help you craft campaigns that truly scale.

[Andreas Stenman @andreas_stenman]

New creative board templates now live in Focal -> a curated "UGC bank of ideas" with examples from other brands.

[Andreas Stenman @andreas_stenman]

@huseyingayiran @webflow @FocalHQ Thanks for all the amazing work @huseyingayiran, turned out great! 🔥

[Focal @FocalHQ]

"Love the video preview feature btw."
- @gisin_leonie , Co-Founder and CEO at OYO Skincare

The DTC brand moved their UGC, influencer, ad, and brand assets from Drive to Focal, experiencing distinct improvements in time efficiency.

Read the full story: https://t.co/6mHiIhgTEf

[Andreas Stenman @andreas_stenman]

@max_rosewater Might be an obvious addition, but creating your ads well in advance to make sure everything is approved when it's time to go live.

[Andreas Stenman @andreas_stenman]

Added some new creative board templates to @FocalHQ today

[Santeri Toivanen @santeritoivanen]

new_focal.mp4