Focus Lab

We’re a global B2B brand agency building brands that lead and inspire. 📩 [email protected]

[Bill S Kenney @BillSKenney]

Feeling honored ❤️ 🙏

@Brandersmag issue 39 is live! 👀

Yesterday, I was presenting about "being a Graphic Designer" to our elementary school for career day. Note: the term branding is too vague for 3rd graders. 😅

Today, I'm honored to be sitting front and center on the cover of the latest Branders magazine.

As a college art school student, I had no idea how my love for all things visual and creative would coalesce into a passion for branding, building a team, and serving clients.

In the past 24 hours, I've relived that journey through a child's eyes, drawing in elementary school, to a business owner getting a spotlight for his perspectives.

What a journey.

Thanks @Brandersmag for trusting me to hold down the cover of their latest issue. cc Luis + Carolina 🙏

📌 Issue linked in the comments below.

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Huge shout-out to the other talented contributors in this issue...

Scott Fuller, Steven Picanza, Grace Dawson, Alex Center, Fabricio Mancebo, Izzy Poirier, Sophia Scheibeler, and anyone else I missed.

Also to my @FocusLabLLC team, whom I get to represent. It's the work that they do every week that makes our company great.

[Focus Lab @FocusLabLLC]

Merging strengths. Unifying voice. Signaling a new era. 🚀 Dive into Totango’s post-merger transformation in our latest case study.

https://t.co/cAamxFKH2y

[Focus Lab @FocusLabLLC]

Congrats to our partners at @PropelAuth on the launch of their new look. 👏

[PropelAuth @PropelAuth]

Allow us to reintroduce ourselves…

We're @PropelAuth, an authentication company built for B2B businesses.

Companies that use PropelAuth are able to grow faster, and serve larger customers, without worrying about implementing a ton of bespoke authentication requirements.

[Bill S Kenney @BillSKenney]

Shout out to the @poplco team for entrusting @FocusLabLLC with this big step forward in their brand.

Check out the full case study here:
https://t.co/j7gdYYBsGE

[Focus Lab @FocusLabLLC]

Brand Launch Alert 💥 A huge congratulations to our partners at @animoto on the launch of their new brand identity.

Check out the new look in action: https://t.co/JPV7BaA49f

[Focus Lab @FocusLabLLC]

Want the full scoop? Head to our past newsletters (and be sure to subscribe)💥

https://t.co/cEoVQrcZbx

[Focus Lab @FocusLabLLC]

New case study is officially live. 🚨

After a series of mergers and acquisitions, Cadmium’s relationship to its legacy companies was muddied. By rearchitecting the brand, we helped align @gocadmium and simplify their customer journey.

Full case study: https://t.co/oRacpQlZXW

[Grace Walker @graceongrid]

New feature on the @SpellbookLegal rebrand from @brandfetch! We chat about our collaboration with @FocusLabLLC, inspiration behind key elements, and the process to bring everything to life 💎

[Focus Lab @FocusLabLLC]

What does Formula One racing have to do with brand? John Rougeux, Founder of Flag & Frontier, joined us on the podcast to connect the dots. 🏎️💨

Head to our YouTube channel (Focus on Brand) for the full episode. 👇
https://t.co/MzBFDqjMvR

[Focus Lab @FocusLabLLC]

It's officially day one of a #brand new year. 🎉

What are your 2025 aspirations? Whether they're creative, professional, personal, etc. — we'd love to hear them. 👇

[Focus Lab @FocusLabLLC]

Calling all marketing professionals 🚨 Have you tuned into the @gocadmium Debrief episode on our podcast yet? If you're traveling for the holidays, be sure to queue this one up.

Tune in to the full episode now, and don't forget to subscribe. ✅
https://t.co/GSlHj1S0GI

[Focus Lab @FocusLabLLC]

@OnutAdrian @stalman Thanks for the shout out @OnutAdrian 🙌

@stalman We'd be happy to chat and see if we're a good fit. If you're interested, drop us your info at https://t.co/RajRG6JfmD🤘

[Focus Lab @FocusLabLLC]

Shout out to Will Devlin, VP of Marketing at @MessageGears for dropping some fantastic advice for anyone entering into (or considering) a rebrand journey.

TL;DR — Have an open mind. 🧠✨

🎙️Catch the full episode today: https://t.co/kMFv5fdUTT

[Focus Lab @FocusLabLLC]

POV: Your new brand just got approved (yay!) but now it's time to implement it (oof!) 🫣

The first question to ask: Are you going to redesign your website or refresh it?

Head to our latest blog to learn the difference: https://t.co/N8XS4Xplr1

[Focus Lab @FocusLabLLC]

Founded in 2015 → Rebrand in 2022 → Acquired by Cyncly in 2024. 💥

These are the wins we love.

Congratulations to the @Broadlume and @CynclyCo teams. 👏

[Focus Lab @FocusLabLLC]

"For everyone that seeks to become a customer-centric company, the investment in brand is the most customer-centric investment you can make." - Sergio Claudio

Check out the full Zuora Debrief episode today (and don't forget to subscribe) ✅
https://t.co/YmxPA3rLZD

[Focus Lab @FocusLabLLC]

A massive congrats to our partners at @ethyca for the launch of their new brand alongside a $10M funding round and new (huge) partnerships! 👏

It was a pleasure collaborating with the team to bring their brand to the next level. See it in action → https://t.co/NTxgppDbfL

[Focus Lab @FocusLabLLC]

@MessageGears #rebrand #b2b #brandroi #brandstrategy #b2bbrand

[Focus Lab @FocusLabLLC]

"Anywhere but here" was @MessageGears rebrand mantra when they began their rebrand journey. That open-minded approach got them exactly what they were in search of.

🎙️ Catch the latest episode Focus on Brand today: https://t.co/5drQAMcfy7

[Focus Lab @FocusLabLLC]

@webalys @secondeight_ @eBay @hunterthompson @SavaStoic @sharifelkomi @me_Jahanvi @Jordon_Cheung @bonehausinc @MattErickson32 @wegrow_design @steveschoger @mioestudio @makers_co @N_Mamaladze @philippzm Thank you for the highlight! 🙌