fraudlogix

Detecting fraud. Blocking bots. Protecting revenue. Real-time IP risk scoring & traffic analysis trusted by businesses worldwide.

[fraudlogix @fraudlogix]

◾ Cookie alternatives testing stalls (Catherine Perloff, @catherineperlo1/@Adweek)
◾ Brands face state-led privacy (Chris Kelly, @leninstomb/@marketingdive)

Read and subscribe for more top stories in tech: https://t.co/GDQRQWFImE

#digitalmarketing #adtech #programmatic

[fraudlogix @fraudlogix]

◾ Nielsen launches local TV OTT (@WayneDFriedman)
◾ Media time up, ad share down (@jmandese)
◾ No change in ad control: @brianwieser

Read and subscribe for more top stories from @MediaPost: https://t.co/48dgJzTlAv

#digitalmarketing #programmatic #performancemarketing

[fraudlogix @fraudlogix]

◾ US digital ad revenue tops $200B (Hana Yoo)
◾ Apple WebKit can trigger tsunamis (@JamesHercher)
◾ DOOH must prioritize performance (@avargasedits)

Read and subscribe for more top stories from @adexchanger: https://t.co/6FN7BX7Utg

#digitalmarketing #performancemarketing

[fraudlogix @fraudlogix]

◾ SSPs break with past in #adtech (Ronan Shields)
◾ Fallout from SVB (Seb Joseph/@martyswant)
◾ TTD consolidation hurts SSPs (@Seb_Joseph)
◾ Advertisers' #CTV expectations delayed (@KimekoM)

Read and subscribe for more top stories from @Digiday: https://t.co/9dx1hSGvwy

[fraudlogix @fraudlogix]

Chag Sameach to all celebrating Passover!

[fraudlogix @fraudlogix]

We had a blast connecting with clients and friends, old and new, at the @piliveshow. Thanks to everyone who stopped by our booth to learn how our IP Block Data Feed stops fake clicks, installs, leads, and sales.

#PILIVEMiami23 #DataDriven #PerformanceMarketing

[fraudlogix @fraudlogix]

Fraudlogix is counting down the days until #PILiveMiami23!
Come chat with us at booth #12 to learn how our data feeds can help you eliminate fake clicks, leads, sales, and installs.

Book a meeting in advance to secure your spot: https://t.co/FiMOXd8XZJ

#performancemarketing

[fraudlogix @fraudlogix]

◾ UK GDPR alternative causes industry response (@StephenLepitak)
◾ Agencies cautious about metaverse data
◾ AI-based audio next brand safety battlefield (@trishlaostwal)

Read and subscribe for more top stories from @Adweek: https://t.co/MejiSy6vAW

#adtech #adfraud

[fraudlogix @fraudlogix]

◾ AI tools bring more maturity to race (@martyswant)

Read and subscribe for more top stories from @Digiday: https://t.co/BIvKPpDQJm

#digitalmarketing #adtech #programmatic #affiliatemarketing #adfraud

[fraudlogix @fraudlogix]

◾ SVB collapse could harm marketing
◾ Walmart partners with Innovid for #CTV ambitions (Peter Adams/@PatchAdams03)
◾ Generative AI hype has unclear marketing impact (Chris Kelly/@leninstomb)

Read and subscribe for more top stories from @marketingdive: https://t.co/NpepIE3YxE

[fraudlogix @fraudlogix]

◾ AI tools bring more maturity to race (@martyswant)

Read and subscribe for more top stories from @Digiday: https://t.co/rfoB9IRg5U

#digitalmarketing #adtech #programmatic #affiliatemarketing #adfraud

[fraudlogix @fraudlogix]

◾ Advertisers shift focus to performance
◾ Industry updates digital advertising T&Cs (@jmandese)
◾ Android users battle Google over data transfers (@wendyndavis)

Read and subscribe for more top stories from @MediaPost: https://t.co/feKEuQCMmc

#performancemarketing

[fraudlogix @fraudlogix]

◾ EU telecom giants get green light for joint platform (@StephenLepitak)

Read and subscribe for more top stories from @Adweek: https://t.co/WOkAKGqfkM

#digitalmarketing #adtech #programmaticadvertising #digitaladvertising

[fraudlogix @fraudlogix]

◾ Microsoft, Google AI race shifts search power (Peter Adams/@PatchAdams03)
◾ Publicis Groupe's bets pay off with strong growth (Aaron Baar)

Read and subscribe for more top stories from @marketingdive: https://t.co/7DH480RJ1w

#adtech #programmatic #adfraud

[fraudlogix @fraudlogix]

◾ Google's $168B ad revenue at risk in Supreme Court (@birnbaum_e)

Read and subscribe for more top stories from @Bloomberg: https://t.co/5jlRzxc8ki

#digitalmarketing #adtech #programmatic #adfraud #affiliatemarketing #programmaticadvertising

[fraudlogix @fraudlogix]

◾ Trade Desk touts UID2 and OpenPath success (@JamesHercher)
◾ Imagining a world with Google divesting GAM (Allison Schiff/@OSchiffey)

Read and subscribe for more top stories from @adexchanger: https://t.co/PTaDxXRpCV

#adtech #programmatic #digitalmarketing

[fraudlogix @fraudlogix]

◾ Ad tech closures lead to unattractive SSP business (Ronan Shields)

Read and subscribe for more top stories from @Digiday: https://t.co/YQCNFvQzro

#programmatic #digitalmarketing #adtech #programmaticadvertising

[fraudlogix @fraudlogix]

◾ Meta launches paid verification for Facebook, Instagram
◾ ISBA/PWC report reduces unknown ad spend (@LaurieSullivan)
◾ Ad cost inflation to decelerate globally this year (@jmandese)

Subscribe for more top stories from @MediaPost: https://t.co/NC6KO9j8l0

#digitalmarketing

[fraudlogix @fraudlogix]

◾ Industry urges FTC to reject ad tech regulation
◾ White House tackles algorithmic discrimination (@wendyndavis)

Read and subscribe for more top stories from @MediaPost: https://t.co/m0k7Qb1GjB

#digitalmarketing #adtech #programmatic #affiliatemarketing #adfraud

[fraudlogix @fraudlogix]

Breaking down the numbers, it's alarming to see that the #mobileadfraud rate in Vietnam reached 24% last quarter. This highlights the ongoing challenge of ensuring a secure and transparent #digitaladvertising landscape.

See how other countries compared: https://t.co/oaTDQKHm0R