i'm in love with this quote:
"if you're persistent, you'll get it. if you're consistent, you'll keep it. and if you're grateful, you'll attract more of it."
Chase mastery.
Too many people chase the money.
They think short-term, jump from one bright shiny object to the next, and never make any real money.
Instead focus on one skill, commit to the long-term, and get good.
Quick Copywriting Tip
Always be on the lookout for interesting:
• Idioms
• Phrases
• Analogies
To borrow for your writing.
Examples:
• Faster than lightning on steroids
• Couldn’t sell a black cat to a witch
• So weak he couldn’t whip cream with an outboard motor
Consistency < Repetition
It’s better to show up less often with the same core message than to post new ideas daily
We trust a message more when we’ve heard it on repeat
Quick Copywriting Tip
If you've got a strong testimonial (or two or three)...
Don't hide it down in your body copy.
Place it under your headline to make sure your prospects see it.
Maybe even use it as your headline.
This gives you an instant credibility boost.
If you want to write great copy...
Don't hunt for shortcuts or secrets...
Focus on the Fundamental Five:
1) Proof
2) Clarity
3) Benefits
4) Research
5) Specificity